Director of Organic Search Marketing, Paperless Post
$129-145k
+ Equity
2+ days a week in office
Online events & invitations platform
Job no longer available
Online events & invitations platform
101-200 employees
Job no longer available
$129-145k
+ Equity
2+ days a week in office
101-200 employees
Company mission
To reimagine invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- The ideal candidate is someone who is analytical, data-driven, and creative with experience in SEO for sites with over 100K URLs and is excited by the opportunity to drive impact in an ever-evolving SEO landscape
- 7+ years of experience in organic search engine marketing, ideally in a business that operates across multiple categories (e.g. our events platform works effectively for a variety of different event categories like wedding, professional, simple consumer, etc)
- 2+ years of experience with native apps and leading ASO efforts
- Previous experience building and growing an SEO & ASO program for a large site, including experience managing 100K+ URL sites with programmatically generated content
- Experience combining all major areas of SEO (technical, content, linking) into a coherent strategy intended to drive business objectives
- Experience with a variety of aspects of technical SEO (e.g. pagination, log file analysis, scalable internal linking, etc) enough to understand their value and how to include them in a strategy
- A track record of successfully collaborating cross-functionally with product and engineering teams to sell in and implement changes that drive real business results
- Strong quantitative skills required to analyze and optimize performance
- A keen eye for detail and a strong desire to uphold high standards of excellence within a data-driven team environment
- A strong sense of curiosity, an incessant desire to solve problems, and not scared to get into the weeds
- Energized by the ability to own and execute your channels with strong sense of accountability and focus on impact, while fostering collaboration across the org
- Desire to evolve skills as the organic search landscape continues to evolve
- Deep knowledge of Google Analytics, Google Search Console, Ahrefs, SEMRush, and other SEO tools
- Expertise building and executing experimentation plans, including A/B and other testing methods
- Experience making data-driven decisions using business analytic tools (e.g. Looker, Tableau, Power BI or other similar), with strong reporting capabilities
- Experience working on a digital or SaaS product
- Excellent communication and project management skills
What the job involves
- This role will report to the SVP, Marketing and oversee the Content Marketing Manager
- This person will be the internal SEO evangelist, collaborating across the organization with stakeholders to ensure that SEO is operationalized across the whole business
- As a key senior member of the marketing team, you will shape the organic search vision and work alongside Product and Engineering to test and execute that vision while ensuring that it aligns with overall business goals
- Develop and execute a comprehensive organic search strategy that adapts to the opportunities and risks within the ever-evolving landscape in order to increase visibility and drive qualified traffic. This includes AI, and considers all search engines (e.g. Google, YouTube, ChatGPT, Pinterest, Tiktok, etc)
- Manage the execution and prioritization of the SEO and ASO roadmap, including split testing, as well as implementation of a variety of organic search growth tactics, on-page, off-page, and technical best practices
- Collaborate with the product, engineering, content, and merchandising teams to build SEO roadmaps
- Work closely with brand and creative teams to maximize the SEO impact of organic content we are creating across other channels (e.g. on-site, blog, YouTube,, etc)
- Be the internal SEO advocate and main source of knowledge/trends/competitive landscape
- Own and optimize reporting on the impact of organic search channels
- Interpret data into insights and translate company-wide goals into effective SEO strategies and processes
- Develop and execute all ASO efforts in order to drive mobile growth across native apps
- Work closely with the Growth Marketing team to ensure that paid and organic search strategies are complementary
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Articles
Leadership
James Hirschfeld
(Co-Founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
Salary benchmarks
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