Social Media Lead, FARFETCH
1-3 days a week in office
Luxury fashion platform
Posted today
Luxury fashion platform
1001+ employees
Posted today
1-3 days a week in office
1001+ employees
Company mission
To be the global technology for the luxury fashion industry, connecting creators, curators and consumers.
Role
Who you are
- You are a self-starter who proactively loves sharing new ideas, as well as a deep knowledge of social media and a finger on the pulse of all things social
- You will have a deep understanding of how social trends, formats and behaviours impact marketing/communications efforts and be able to confidently create and implement for them
- Must demonstrate an extensive knowledge of leading social media trends and techniques with an interest in creative innovation across key channels including Instagram and TikTok
- An obsessive attention to detail and a track record of operating in a fast-paced environment and being able to deal with ambiguity is essential
- A team player who demonstrates a strong work ethic and willingness to learn; enthusiasm and time management is a must as are excellent communication skills
- Ability to adapt, interpret, prioritise and deliver actions promptly with a sharp attention to detail
- Ability to work reactively with flexibility when required within a fast-paced environment
- A keen interest in the fashion industry is strongly preferred
- Experience in cultural and engagement driven talent across social, focused on luxury fashion
- Degree level education, preferably in marketing or fashion
What the job involves
- The Social Media Lead will play an integral role in the brand marketing team
- You will be responsible for developing and executing innovative social media strategies to drive engagement, increase brand awareness, and foster community across various platforms
- You will collaborate closely with fashion, creative, influencer and brand partnerships teams to deliver best in class social across all Farfetch marketing campaigns and Browns social channels
- Social Strategy: support the Head of Creative to develop and maintain comprehensive social media strategy across FARFETCH and Browns social channels
- Channel management: lead all social media channels, including but not limited to Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging platforms, ensuring consistent brand messaging and engaging content
- Social content planning: lead on implementing an organised social calendar, collaborating closely with the creative, editorial and fashion teams to manage and plan commercial and cultural social moments throughout the year as relevant
- Creator Content and Casting: Identify, recruit and commission social content creators/talent to create social - first content for Farfetch social channels, including casting creators/talent for our own campaign shoots
- Projects: leading from a social perspective on commercial and cultural projects as relevant, working closely with wider teams including creative, editorial, wider marketing and external agencies
- Team Management: fostering and developing the Social Media Writer Reporting: Supporting the business as required on compilation of regular reporting on weekly, monthly and quarterly social media analysis and performance
- Converting data performance into useful insights and learnings
- Finance admin: raising POs, invoicing, supporting on budget tracking
Salary benchmarks
Our take
Farfetch differentiates from other fashion retailers by focusing on the higher-priced luxury goods market which was slow to embrace digital shopping. As an early mover in this space and one of the first to establish a marketplace for the luxury brands sector, Farfetch has garnered a strong reputation and customer base to match. Its online marketplace currently reaches customers in 190 countries with 1400 major brands and it maintains a physical presence in its acquisition of Violet Grey in Melrose Place, Los Angeles.
As the global economy enters a tricky period, Farfetch may find it has to adjust, with lower non-essential spending meaning that inventory in the fashion sector is piling up. This will require a sales-led approach, something that comes more easily to retailers at the lower end of the market. However all signs point to Farfetch being ready to take on the market with a leadership shakeup and strong promotional strategy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2017
$397m
LATE VC
May 2016
$110m
SERIES F
Total funding: $697.7m
Company benefits
- FARFETCH Equity plan and annual discretionary bonus
- Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
- Critical Illness Insurance and Life Assurance
- Access to Unmind: an independent and completely confidential digital mental health platform
- Flexible working environment and more!
Company values
- Be Brilliant: Be unrivalled in everything you do, with passion and ambition. Ambiguity and complexity never stop you from going the extra mile
- Be Human: Be respectful and kind to yourself and the people around you. Trust each other’s intent, resolve problems with empathy, and welcome mistakes as learning opportunities
- Todos Juntos: Act for the greater good of all teams, even when it’s beyond your area of expertise. Foster positive actions in those around you, and celebrate our shared achievements
- Think Global: Belong to a global community, working collectively as a united force. Welcome and respect everyone, creating an inclusive environment for all
- Be Revolutionary: Disrupt the status quo and embrace innovation with a curious mindset. Make courageous decisions, searching for new ways to shape the future
- Amaze Customers: Love and understand your customers, keeping them front of mind. Exceed their expectations by delivering unforgettable experiences
Articles
Leadership
José Neves
(Chairman & CEO)Previously founded PLATFORME, an ethical fashion company, and José Neves Foundation, a philanthropic fundraising service. Also held a role as a Non Executive Director at the British Fashion Council.
Diversity, Equity & Inclusion at FARFETCH
- We're committed to setting ourselves targets to achieve diverse representation at every level of the organization
- We're committed to enabling a zero-tolerance culture against discrimination in all its forms and promoting a consciously inclusive culture, holding all accountable to our inclusive values
- We're committed to rewarding everyone fairly, regardless of their race, gender identity, sexual orientation, disability or any other part of their identity or background
- We're committed to investing in our recruitment and career development strategies to ensure everyone can thrive and succeed with us, by addressing any barriers or biases they may face and widening our talent sources
- We're committed to ensuring the marketplace and platform includes, and is accessible to, a representative spectrum of social identities and needs
- We're committed to giving dedicated space for expression, additional commercial support, and above benchmark visibility to designers and businesses from under-represented communities
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