Social Media Strategist, Smarsh
$100-120k
Cloud-based archiving and compliance solutions
Be an early applicant
Cloud-based archiving and compliance solutions
1001+ employees
Be an early applicant
$100-120k
1001+ employees
Company mission
To enable customers to take advantage of the latest communication and collaboration tools, while staying ahead of compliance risk.
Role
Who you are
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience managing social media for B2B tech companies, with a proven track record of growing engagement and community
- A strong eye for visual storytelling, with experience briefing creative teams on social-first assets and producing select content independently
- Excellent verbal and written communication skills, with a talent for creating content that connects with global audiences
- Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust
- Proficiency with social media management/analytics tools (ex. Sprout Social) and the ability to translate metrics into actionable growth strategies
- Strong project management instincts, including comfort balancing competing priorities and multiple projects in a fast-paced environment
- Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms to enhance content creation and streamline workflows
- Proven success building relationships and influencing cross-functional stakeholders across marketing, product, sales, and other teams
- A genuine passion for social media, emerging trends/platforms, and finding new ways to help brands connect with their audiences
- Deep technical knowledge of the LinkedIn algorithm, YouTube SEO, and social media for AEO/SEO
- Experience with video editing tools (ex. Final Cut, Premiere, Descript, etc.) and/or a background in producing social-focused video content
- Experience developing executive thought leadership strategies and ghostwriting content for senior leaders
- Background working in highly regulated industries, such as financial services, cybersecurity, or compliance
- Experience with graphic design tools like Canva and/or Figma
- Knowledge of paid social amplification strategies and the ability to execute post boosting
- A strong portfolio showcasing your previous work
What the job involves
- We’re looking for a creative and strategic Social Media Strategist to own our global organic social presence and continue evolving how Smarsh shows up across digital channels
- This role is responsible for strategy and execution
- You’ll partner cross-functionally across the organization to bring a social-first perspective to campaigns, product launches, thought leadership, and brand storytelling
- You’ll also identify opportunities to amplify the voices of our employees, executives, and regulatory experts while creating content that builds brand awareness, engagement, and trust with our audiences
- The ideal candidate is equal parts strategist, storyteller, and collaborator, with a passion for turning complex topics into engaging social content and helping teams think differently about the role social plays in the broader marketing mix
- Leveraging AI tools is second nature
- Own our global organic social media strategy across key platforms like LinkedIn and YouTube, ensuring it aligns with business priorities and brand objectives
- Manage the social media editorial calendar and balance competing priorities across product launches, campaigns, company news, and real-time industry conversations
- Partner with our Studio team to produce social-first content across a variety of formats, with a strong understanding of what captures attention and drives engagement
- Lead our executive thought leadership initiatives by identifying content opportunities, ghostwriting social posts, and helping our leaders build authentic, engaging personal brands
- Conceptualize and edit short-form video content optimized for social, applying platform best practices, strong hooks, and storytelling techniques to maximize performance
- Monitor performance, analyze audience insights, and use data to continually optimize content, creative, and channel strategy
- Manage and scale our employee advocacy program, empowering Smarsh team members to become trusted voices and extend the reach of our brand
- Extend the reach of high-performing organic social content through paid post boosting and maintain monthly boosting budget
- Occasionally travel to industry and company events to capture compelling social content, amplify key moments in real time, and develop content that extends the life of the event itself
- Monitor social media channels for brand mentions, flag comments or messages to stakeholders, and ensure response in a timely and professional manner
- Stay ahead of platform trends, emerging technologies, and AI tools, proactively bringing new ideas that keep the Smarsh social presence innovative and competitive
Our take
The emergence of new digital communication technologies provides businesses with a great opportunity for growth. But regulated businesses need to ensure they carry out communications monitoring, archiving, and compliance to stay on the right side of regulators. This can be difficult to do with new tech - to the extent that some businesses are hesitant to adopt it at all.
Of course, there’s a substantial appetite for ways to get around this obstacle and therefore reap the business benefits of modern comms. Smarsh provides just that, with its suite of archive, storage, and monitoring tools. In the two decades since its founding, the platform has netted over 6,500 clients including top worldwide banks, brokerage firms, insurers, registered investment advisors, and state and local government agencies in the US.
This puts Smarsh in a formidable position going forward. The issue the company addresses is only getting more acute as the volume of communications increases, more tech is brought to market, and the hybrid work model pushes more communications online. Smarsh’s extensive, top-tier global reach will help it field this growing market opportunity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (2 rounds)
May 2015
$28m
LATE VC
Sep 2007
$15.6m
LATE VC
Total funding: $43.6m
Company benefits
- Healthcare insurance: We provide medical, dental and vision insurance and a flexible spending account that allows you to set aside pre-tax dollars to pay for eligible out-of-pocket expenses
- Personal time off: A healthy work-life balance is critical to your success at the office. Smarsh offers a "take-what-you-need" time off policy as well as flexible work arrangements
- Recognition: We're big on kudos for a job well done. Our employee recognition program enables co-workers to nominate their peers who best embody our core values for recognition
- Life and disability insurance: Fully paid life and disability insurance coverage is provided from the day you start your job
- Wellness program: You're happier when you're healthier. So we reimburse a portion of employees' monthly health club expenses
- Retirement savings: We match a percentage of your retirement savings contributions. Smarsh employer match invests immediately, so it's yours from day one
- Sabbatical: The Smarsh sabbatical program provides a time to recharge, study or simply a time to do something you are passionate about away from the workplace. Employees are eligible after six years of service
- Giving back: Through our community partnership program, Full Circle, employees make a positive difference and receive paid time off for Full Circle activities so they can support the organizations that matter most to them
- Employee assistance program: We offer free and confidential assessments, short-term counseling, referrals and follow-up services to employees for personal or work-related issues to support their mental and emotional well-being
- Cellphones: To support our mobile and geographically dispersed workforce, we offer corporate cellular plan discounts with both AT&T and T-Mobile
- Getting here and home: Biking and taking public transit to work is not only cool but a smart and green thing to do. Smarsh proudly reimburses for monthly transit costs and biking expenses
- Parental leave: We want to support our colleagues who are starting a family. Smarsh offers paid leave to help you welcome your new bundle(s) of joy into the world
Company HQ
Portland Downtown, Portland, OR
Leadership
Stephen Marsh
(Founder & Chairman)Previously worked on capital market systems at Fidelity Investments, and then moved to a Senior Product Manager role at CCBN. They are also a board member at The Wild, Asset Compliance Inc., and ComplySci.
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