Digital Marketing Manager, ZenBusiness

• ZenBusiness is seeking a Paid Digital Marketing Manager with 3–5 years of experience growing and scaling paid media campaigns across social and video channels—namely Meta, TikTok, YouTube, and Google Demand Gen
• This is a hands-on, performance-driven role for someone who thrives in a fast-paced, test-and-learn environment and understands how to maximize full-funnel impact from upper- and mid-funnel investments
• The right candidate will be fluent in measurement, creative frameworks, and AI-driven optimization to efficiently scale performance
• Proven experience and success profitably scaling social media and video advertising
• Digital marketing knowledge and understanding of how social and video campaigns integrate with bottom-funnel channels (e.g., Paid Search, SEO, Direct) to drive efficient blended performance
• Highly analytical with established knowledge of measurement and attribution tools and best practices (e.g., MTA/MMM models and data-driven attribution)
• Using AI tools and automation platforms (e.g., Advantage+, Performance Max, creative iteration tools, etc.) to accelerate scale, improve optimization, and uncover insights
• Strong understanding of creative best practices for social and video engagement, with a strong eye for ad hooks, storytelling, and brand alignment
• Ability to target top audience segments to drive engagement and conversions from our ideal audiences looking to start a business
• A testing mindset grounded in structured experimentation across creative, copy, and audience segments, while knowing how to identify and double down on what’s working
• Creative eye that is able to leverage customer insights and industry trends to develop a consistent stream of relevant and engaging creative and content
• Stellar communication skills both inside and outside the company while being fully remote (i.e. Slack, email, video conferencing, etc)
• Dedicated with a strong work ethic to consistently meet and exceed goals
• Translating performance data into compelling narratives and decision-making recommendations for stakeholders
• Bachelor's degree in marketing, business, communications, or another applicable field
• 3-5 years of relevant paid digital marketing experience managing large accounts
• Highly analytical and proficient with Excel, Google Analytics 4, Mixpanel, and attribution platforms
• Proven experience managing projects and tests across teams to meet deadlines and goals
• Ability to thrive in a fast-paced startup culture with other smart and passionate people
• Strong work ethic and desire to learn and test new ideas
• Experience with AI tools for creative development, campaign optimization, or audience discovery
• Inherent passion for helping business owners and entrepreneurs be successful
• Excellent communication, project management, and presentation skills
• Project management experience leading tests across teams with urgency and clear documentation

Desirable

• This is a remote role reporting to the Sr. Director, Marketing
• Hitting and exceeding goals focused on aggressive growth in conversions and revenue at CAC and ROAS targets
• Managing and growing paid campaigns across online video, display, and social platforms
• Planning and executing creative testing frameworks in partnership with in-house teams, contractors, and external agencies
• Analyzing and reporting with a focus on measurement and the ability to overcome attribution challenges in social and video channels
• Managing partner relationships with agencies and creative vendors to ensure high performance and strategic alignment
• Measuring and reporting performance with a strong understanding of attribution models and cross-channel influence
• Hit and exceed campaign goals for conversions, revenue, CAC, AOV, and other KPIs
• Build and manage campaigns by being hands-on and managing through internal and external teams over time
• Test themes and concepts that align with the ZenBusiness brand book and move our strategy forward
• Establish new channels that can grow and scale to meet our business objectives
• Expand into new platforms and audience segments that drive scalable growth
• Create and maintain documentation and systems that allow campaigns to scale intelligently and efficiently