Product Marketing Manager, Asana
SMB
$182-207k
More information about location
3+ days a week in office
Organizing work in one connected space
Posted today
Organizing work in one connected space
1001+ employees
Posted today
$182-207k
More information about location
3+ days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 5–7+ years of experience in product marketing, with strong emphasis on net new acquisition and growth marketing
- Deep understanding of the SMB buyer mindset—how to grab attention and build trust fast
- Proven success launching go-to-market strategies, from messaging to execution
- Ability to partner with Sales to drive pipeline and support reps with impactful collateral and plays
- Creative thinker who knows how to move fast, test ideas, and optimize for impact
- Strong communication and collaboration skills—you’re comfortable working across Marketing, Sales, and Product teams
- Bonus: Experience in SaaS, growth-stage companies, or direct experience in SMB-focused roles
What the job involves
- In this role, you’ll own the marketing strategy to win the SMB market, focusing squarely on new logo acquisition. You’ll partner closely with the GM of SMB and our Sales and Marketing teams to craft bold, creative campaigns and messaging that capture attention, generate pipeline, and convert prospects into customers.
- We’re looking for a self-starter with a passion for crafting category-defining narratives and scaling programs that drive fast growth
- You’ll need to be equal parts creative storyteller, strategic thinker, and cross-functional collaborator. Success in this role will depend on your ability to understand the unique needs of SMB buyers, build differentiated positioning, and enable Sales with the right tools to win—quickly
- Develop sharp, differentiated messaging and positioning tailored for SMB buyers
- Launch and manage integrated campaigns that drive awareness and conversion with net new SMB accounts
- Partner closely with the GM of SMB and Sales leadership to create scalable sales plays and enablement materials
- Identify high-potential segments within SMB and tailor programs to accelerate growth
- Build a library of assets including pitch decks, one-pagers, and customer stories to support acquisition efforts
- Monitor competitive trends and customer insights to keep our strategy relevant and high-impact
- Track campaign performance and iterate quickly to maximize ROI
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
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