Brand & Communications Manager, TBAuctions
Salary of 3.500,- to 5.250 + Bonus scheme
Digital auction platform for used B2B goods
Job no longer available
Digital auction platform for used B2B goods
101-200 employees
Job no longer available
Salary of 3.500,- to 5.250 + Bonus scheme
101-200 employees
Company mission
To bring sustainable trade to a higher level.
Role
Who you are
- 3+ years of experience in communications, marketing, or brand management
- Ability to develop and execute multi-channel communication strategies
- Strong project management skills and experience with (online) marketing, particularly social media
- Excellent communication skills with a people-sensitive approach, able to engage and connect with diverse stakeholders
- Commercial mindset with a focus on delivering value to both bidders and sellers
- Fluency in Dutch and familiarity with the Benelux market
What the job involves
- The Brand & Communications Manager is responsible for shaping and promoting our brands (Troostwijk Auctions and Vavato) in the Benelux region
- You will be responsible for developing and executing communication strategies that resonate with our diverse audience of bidders and sellers
- You will manage campaigns, oversee brand initiatives and ensure consistency in messaging while driving brand growth by working closely with cross-functional teams
- You'll help build the Troostwijk and Vavato brand as the leader in auctioning by combining strategic oversight and hands-on execution
- Develop and execute the brand and communication strategy for the Benelux region, including media and content, while safeguarding brand consistency across all communication platforms
- Strengthen the brand by collaborating with international PR agencies and overseeing content creation that resonates with our target audiences, including social media, blogs, and newsletters
- Lead and support the content marketer in managing daily social media strategy, community engagement, and ensuring a cohesive brand voice
- Analyze and optimize brand and content campaign performance based on data, while increasing customer engagement and fostering a strong community connection
- Serve as the main point of contact for all brand communications, manage the communication budget, and work closely with the performance manager to maximize the effectiveness of multi-channel strategies
- Proactively keep customers informed about updates, new products, and services, ensuring they stay engaged and satisfied
Our take
To support more sustainable trade, TBAuctions supplies an auction platform specifically for used B2B goods. The company's online intelligent auctions use a proprietary cross-border platform (ATLAS) to connect buyers and sellers, offering a seamless self-serve experience.
A feature of TBAuction's tech is that it is able to balance demand and supply, creating a robust marketplace that can best serve traders on both sides. Millions of products are auctioned through the platform every year, a testament to the value of TBA's offering.
Now pursuing global expansion, the company acquired industrial auctioneer Surplex. This move will support growth in numerous countries including Spain, Poland, Portugal and Romania. It also bolsters TBAuctions' presence in Germany, France and Italy, adding deep expertise in metal and woodworking.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Good pension scheme
- Bonus scheme (up to 1 gross monthly salary per year)
- 25 vacation days
- Laptop and iPhone
- Training opportunities
- Working in a team of professionals, where hard work is well combined with humor ✨
Company values
- Sustainability
- Intelligent auctions
- Exceptional customer experience
Company HQ
Westlandgracht, Amsterdam, Netherlands
Articles
Leadership
Tom Christenson
(CEO, not founder)Previously CEO at sennder, General Manager (Europe) at Uber Freight, and a General Manager at Amazon and President at CGS.
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