Global Integrated Marketing Manager, Articulate
£47.7-71.3k
+ Eligible for bonus
More information about location
Training & development platform
Job no longer available
Training & development platform
501-1000 employees
Job no longer available
£47.7-71.3k
+ Eligible for bonus
More information about location
501-1000 employees
Company mission
To change the way the world learns with products that make it easy to create, distribute, and manage online training that delights learners.
Role
Who you are
- The ideal candidate will have strong attention to detail, an excellent ability to track multiple concurrent projects, and the drive to learn and adapt to market needs
- 3-5 years of relevant experience, preferably in a global B2B SaaS organization
- Experience working with global teams across various time zones and languages, including the occasional off-hours meetings
- Located in UK or Europe required, UK preferred
- Proficiency in the following languages: English, German, Swedish, Italian (nice to have), Spanish (nice to have)
- Understanding of standard marketing channels such as email, web, social, and paid
- Familiarity with digital marketing, social media management, and automation tools
- Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms
- Working knowledge of Salesforce or similar CRMs
- Ability to derive insights from marketing data and format into an executable plan
- Ability and desire to learn quickly and troubleshoot problems
- Ability to manage multiple tasks to meet deadlines with the direction and support of peers
- Outstanding collaboration skills
- Excellent verbal and written communication skills
- Attention to detail
- Four-year college degree or equivalent experience
What the job involves
- Articulate is looking for a Global Integrated Marketing Manager to lead the development and execution of full-funnel integrated marketing campaigns that drive revenue in EU and UK markets
- As the Global Integrated Marketing Manager, you have a deep understanding of full-funnel integrated marketing campaign strategy and execution
- You’ll work closely with the international sales team and channel partners to identify opportunities for rapid revenue growth and develop full-funnel campaigns to capitalize on them
- This includes leading the development of co-branded lead generation initiatives, optimizing trial to paid conversion rates, the marketing of cross-selling new products, supporting international events strategy, and more
- This role is highly cross-functional and requires deep collaboration to tailor your approach for each partner and each market’s unique needs
- In addition, you’ll collaborate with a wide range of teams such as content marketing, product marketing, acquisition marketing, brand creative, and more to execute on campaign plans
- The Global Integrated Marketing Manager will report to the Director, Global Integrated Marketing
- Develop full-funnel marketing campaign strategy tailored to the needs of regions around the world with varying levels of L&D maturity
- Collaborate with channel partners to create detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences
- Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment
- Partner with content marketing and channel partners to operationalize the development of co-branded and localized content
- Build scalable webinar programs with channel partners based on individual market needs
- Support international sales team and event marketing team with global events strategy
- Develop and maintain channel partner marketing calendars to educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches
- Work cross-functionally with internal teams including international sales, product marketing, acquisition, creative, content marketing, and go-to-market effectiveness to develop and maintain a cohesive experience across marketing channels
- Evaluate and present integrated marketing campaign effectiveness to commercial leadership, and regularly recommend ways to optimize performance and process
- Define key metrics and reporting methodologies that will help us understand the most effective campaigns to generate pipeline, revenue, and expansion opportunities for channel partners
Our take
Articulate is a SaaS based training platform for SMBs and Enterprises, aiming to empower anyone – not just learning professionals – to deliver training to a business.
The business was founded in 2002 as a plug-in for Microsoft PowerPoint, and was entirely bootstrapped until a 2021 funding round of $1.5 billion. Since its launch, it has grown significantly - now serving over 100,000 organizations and upwards of 100 million learners customers across the globe, including every single one of the Fortune 100.
The company has invested in aggressive expansion, and is already the most dominant player by far in course-authoring apps. This is in part due to capitalizing on the significant opportunity in targeting businesses that are looking to move from in-person to online-based learning.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$1.5bn
SERIES A
Total funding: $1.5bn
Company benefits
- Student debt repayment - Get up to $2,400 annually ($200/month) in student loan repayments
- Flexible PTO
- Fully remote (we'll help set up your home office with awesome equipment and technology)
- We offer $100 a month toward well-being
- We offer Fortune 500-level medical, dental, and vision coverage for our employees and their dependents
- We offer a baby bonding benefit of up to 17 weeks paid leave to primary and non-primary caregivers
- We offer all employees up to $3,000 tax-free annually for child care assistance
- Tuition reimbursement - Continue your education in any subject you want. We provide up to $5,250/year for classes at a code school or accredited college
- Transgender benefit - We offer medical coverage for gender-affirming surgery and supplemental procedures, along with paid leave for recovery
- We match up to $500 of employee donations each calendar year to nonprofit organizations
- We offer $4,000 annually to travel to seek legal abortion services
- Contribute to your choice of Fidelity 401k plans. Articulate will also contribute 3% of your salary to your 401k whether you decide to contribute or not
- Give your loved ones peace of mind. We provide life, AD&D, short-term disability, and long-term disability benefits to all employees
- We cover 100% of eleven therapy sessions and eleven therapeutic coaching sessions per year with a licensed therapist through the Modern Health platform for each employee and their dependents
- Health savings account (HSA) - We contribute $1000 for family and $500 for individuals annually to help cover co-pays and other medical expenses
- Get coaching in social, physical, financial, and mental well-being. We offer unlimited life-coaching sessions with certified coaches through the Wellness Coach platform
- We value our employees and the important milestones in their lives. We celebrate with cupcakes, Slack shoutouts, and virtual parties
- We support the growth and development of our employees through coaching, internal training, and skills training opportunities
- We offer our employees time off to volunteer in meaningful ways within their communities and beyond
- We offer service sabbaticals to support our employees in doing the work to advance human rights, civil rights, and environmental health
- Cash for Change - Our employee-guided corporate giving program supports organizations advancing human rights, civil rights, and environmental health
Company HQ
NoMad, New York, NY
Leadership
Adam Schwartz
(Founder, CEO & Executive Chair)Founded Articulate in 2002 with a vision to make it easier for the world to learn. Previously served as General Manager for a division of Knowledge Universe.
Lucy Suros
(Director & Vice Chair of the Board)Served as CEO of the company from 2021 to 2023. Previously acted as Marketing Consultant for The Content Bureau and as PR Director for Switzer Communications.
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