Global Integrated Marketing Manager, Articulate
£47.7-71.3k
+ Eligible for bonus
Looker
Google Analytics
Salesforce
Domo
Mid and Senior level
Remote in EU, UK
More information about location
SaaS training and development platform
Open for applications
SaaS training and development platform
201-500 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Open for applications
£47.7-71.3k
+ Eligible for bonus
Looker
Google Analytics
Salesforce
Domo
Mid and Senior level
Remote in EU, UK
More information about location
201-500 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Company mission
To empower people to live better lives.
Role
Who you are
- The ideal candidate will have strong attention to detail, an excellent ability to track multiple concurrent projects, and the drive to learn and adapt to market needs
- 3-5 years of relevant experience, preferably in a global B2B SaaS organization
- Experience working with global teams across various time zones and languages, including the occasional off-hours meetings
- Located in UK or Europe required, UK preferred
- Proficiency in the following languages: English, German, Swedish, Italian (nice to have), Spanish (nice to have)
- Understanding of standard marketing channels such as email, web, social, and paid
- Familiarity with digital marketing, social media management, and automation tools
- Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms
- Working knowledge of Salesforce or similar CRMs
- Ability to derive insights from marketing data and format into an executable plan
- Ability and desire to learn quickly and troubleshoot problems
- Ability to manage multiple tasks to meet deadlines with the direction and support of peers
- Outstanding collaboration skills
- Excellent verbal and written communication skills
- Attention to detail
- Four-year college degree or equivalent experience
What the job involves
- Articulate is looking for a Global Integrated Marketing Manager to lead the development and execution of full-funnel integrated marketing campaigns that drive revenue in EU and UK markets
- As the Global Integrated Marketing Manager, you have a deep understanding of full-funnel integrated marketing campaign strategy and execution
- You’ll work closely with the international sales team and channel partners to identify opportunities for rapid revenue growth and develop full-funnel campaigns to capitalize on them
- This includes leading the development of co-branded lead generation initiatives, optimizing trial to paid conversion rates, the marketing of cross-selling new products, supporting international events strategy, and more
- This role is highly cross-functional and requires deep collaboration to tailor your approach for each partner and each market’s unique needs
- In addition, you’ll collaborate with a wide range of teams such as content marketing, product marketing, acquisition marketing, brand creative, and more to execute on campaign plans
- The Global Integrated Marketing Manager will report to the Director, Global Integrated Marketing
- Develop full-funnel marketing campaign strategy tailored to the needs of regions around the world with varying levels of L&D maturity
- Collaborate with channel partners to create detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences
- Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment
- Partner with content marketing and channel partners to operationalize the development of co-branded and localized content
- Build scalable webinar programs with channel partners based on individual market needs
- Support international sales team and event marketing team with global events strategy
- Develop and maintain channel partner marketing calendars to educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches
- Work cross-functionally with internal teams including international sales, product marketing, acquisition, creative, content marketing, and go-to-market effectiveness to develop and maintain a cohesive experience across marketing channels
- Evaluate and present integrated marketing campaign effectiveness to commercial leadership, and regularly recommend ways to optimize performance and process
- Define key metrics and reporting methodologies that will help us understand the most effective campaigns to generate pipeline, revenue, and expansion opportunities for channel partners
Our take
Articulate is a SaaS based training platform for SMBs and Enterprises, aiming to empower anyone – not just learning professionals – to deliver training to a business.
The business was founded in 2002 as a plug-in for Microsoft PowerPoint, and was entirely bootstrapped until a 2021 funding round of $1.5 billion (the largest Series A round in US history). Since its launch, it has grown significantly: Articulate now serves 120,000 organizations and around 130M learners customers across 172 countries, including every single one of the Fortune 100.
The company has used this major funding round to expand aggressively, expecting 10x growth over the next few years. Articulate is already the most dominant player by far in course authoring apps, and it has capitalized on the significant opportunity in targeting businesses that are looking to move from in-person to online-based learning.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
Company
Funding (1 round)
Jul 2021
$1.5bn
SERIES A
Total funding: $1.5bn
Company benefits
- Student debt repayment - Get up to $2,400 annually ($200/month) in student loan repayments
- Flexible PTO
- Fully remote - We're 100% remote—and always have been. We'll help set up your home office with awesome equipment and technology.
- We support our employees' well-being, however they define “well-being”. We offer $100 a month toward items and services that support emotional, physical, environmental, social, financial, intellectual, and spiritual well-being
- We offer Fortune 500-level medical, dental, and vision coverage for our employees and their dependents
- We offer a baby bonding benefit of up to 17 weeks paid leave to primary and non-primary caregivers
- We offer all employees up to $3,000 tax-free annually for child care assistance
- Tuition reimbursement - Continue your education in any subject you want. We provide up to $5,250/year for classes at a code school or accredited college
- Transgender benefit - We offer medical coverage for gender-affirming surgery and supplemental procedures, along with paid leave for recovery
- We match up to $500 of employee donations each calendar year to nonprofit organizations
- We offer $4,000 annually to travel to seek legal abortion services
- Contribute to your choice of Fidelity 401k plans. Articulate will also contribute 3% of your salary to your 401k whether you decide to contribute or not
- Give your loved ones peace of mind. We provide life, AD&D, short-term disability, and long-term disability benefits to all employees
- We cover 100% of eleven therapy sessions and eleven therapeutic coaching sessions per year with a licensed therapist through the Modern Health platform for each employee and their dependents
- Health savings account (HSA) - We contribute $1000 for family and $500 for individuals annually to help cover co-pays and other medical expenses
- Get coaching in social, physical, financial, and mental well-being. We offer unlimited life-coaching sessions with certified coaches through the Wellness Coach platform
- We value our employees and the important milestones in their lives. We celebrate with cupcakes, Slack shoutouts, and virtual parties
- We support the growth and development of our employees through coaching, internal training, and skills training opportunities
- We offer our employees time off to volunteer in meaningful ways within their communities and beyond
- We offer service sabbaticals to support our employees in doing the work to advance human rights, civil rights, and environmental health
- Cash for Change - Our employee-guided corporate giving program supports organizations advancing human rights, civil rights, and environmental health
Company values
- We are all human
- We are all connected
- We are all works-in-progress
- We are responsible for ourselves and accountable to one another
- We are focused on results and strive to make a positive impact in the world
- We are called to create an equitable, sustainable, and empowering workplace
Company HQ
NoMad, New York, NY
Articles
Leadership
Adam Schwartz
(Executive Chairman)Founded Articulate in 2002 with a vision to make it easier for the world to learn. Previously served as General Manager for a division of Knowledge Universe, a $1.75 billion learning and education organization founded by Michael Milken and Larry Ellison.
Lucy Suros
(CEO, not founder)Has served as CEO since 2021. Previously acted as Marketing Consultant for The Content Bureau and as PR Director for Switzer Communications.
Diversity, Equity & Inclusion at Articulate
- We're committed to hiring people with minoritized identities and supporting these employees at every level in the organization. We employ inclusive hiring strategies, coach managers on inclusion, and regularly audit salaries and development opportunities to ensure equity company-wide
- We're creating thriving spaces and positive experiences for all employees. Our employee resource groups (ERGs) create a sense of belonging, cultivate relationships, and build support structures between people with similar backgrounds and experiences. We incorporate DIBs programming into our annual company retreat and sponsor professional development organizations focused on marginalized communities
- We're continuously expanding our capacity to support each other across various identities. We offer training and coaching to help our team understand how to build and participate in an inclusive culture—at work and throughout their lives. For example, every Articulate employee participates in "Look Deeper: Race" training, which includes discussions on how we collectively build a diverse culture of equity, inclusion, and belonging amongst our Articulate and Rise.com teams. We also regularly hold virtual lunch and learns, have virtual guest speakers, and offer educational e-learning courses on celebrations and histories of various cultures
- We work to provide employees with clear guidance and institute company-wide practices that support our diversity and inclusion efforts. Our DIBs committee is composed of a rotating group of Articulate employees (including executives) who foster a culture where employees feel empowered, accepted, respected, valued, and safe in all our differences. The committee explores ways we can improve practices related to DIBs and develops strategies for strengthening the hiring, support, and retention of underrepresented employees
- We measure how we are doing meeting our diversity and inclusion goals through an annual engagement survey. The DIBs committee analyzes results, highlights themes, and makes recommendations for improvement
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