Marketing Growth Manager, SureSwift Capital
$50-62k
Salary is for US applicants. Salary range for Canada is $67,000-$84,000 CAD
SaaS-focused venture capital firm
Job no longer available
SaaS-focused venture capital firm
21-100 employees
Job no longer available
$50-62k
Salary is for US applicants. Salary range for Canada is $67,000-$84,000 CAD
21-100 employees
Company mission
To help take SaaS businesses to the next stage of growth.
Role
Who you are
- 4+ years of SaaS Product Marketing
- Experience with the kind of tools utilized by SaaS businesses (Hubspot, Amplitude, Appcues, Google Analytics, Clearbit)
- Google Analytics required
- Experience utilizing Hubspot for marketing (email, landing pages, forms, workflows etc.) is a plus!
- Preference given to candidates with experience creating variety of marketing materials such as brochures, proposals, social media posts, handouts
- Preference given to candidates with experience in managing and optimizing ad/PPC campaigns
- CMS experience (WordPress a plus!)
- Experience growing and scaling a SaaS business
- Experience working with remote teams
What the job involves
- You will be responsible for developing and executing the Marketing/Growth strategy for Vitay
- You will collaborate with the General Manager for this business unit, and implement and execute the components both independently and while working with other team members
- Key metrics that you will own, New website visitors, Number of marketing qualified leads (MQLs), Number of product qualified leads (PQLs) (Leads that complete onboarding)
- You will work both with our internal ‘agency’ style growth marketing and design team, while also delivering some of this activity yourself
- The growth marketing and design teams are part of shared resources for Sureswift Capital businesses. You will be responsible for delivering some of the work yourself, but also brief and manage the work of the internal teams
- Manage the activities and relationship with our shared internal growth marketing team
- Paid Advertising
- Create, test, and optimize digital ad campaigns for LinkedIn, Google (Including PPC), etc
- Create content for our marketing site to improve our search rankings, SEO and organic results
- Content SEO - develop content for the website, blog, social media and other external platforms
- Increase the number of businesses that qualify as Marketing Qualified Leads (MQLs) for the sales team to pursue
- Manage and optimize the marketing funnel and conversion metrics (Visitors → Free Demos →Paid Accounts)
- Create, manage and optimize (open rates, click rates) email campaigns
- Market to potential customers to convert sign ups or nurture existing paying accounts to encourage upgrades
- Create, manage and optimize our user and buyer personas to ensure we are targeting the right audiences
- Develop compelling marketing materials, including but not limited to brochures, presentations, and promotional content, to effectively communicate the value proposition and key messages to target audiences
- Collaborate in the development and redesign of our marketing website, ensuring an engaging and user-friendly online presence that effectively communicates our brand message and attracts our target audience
Our take
Minneapolis-based SureSwift Capital is a SaaS-focused venture capital firm that acquires software-as-a-service businesses from independent founders and elevates them to the next stage in growth. The company does so by providing exceptional values to current and future customers.
Since its founding in 2015, the company have acquired over 40 businesses, each acquisition providing further knowledge and boosts its industry position before moving onto the next, with recent acquisitions including MeetEdgar and Tradervue.
Its continued growth is marked by its now-global presence and can be accredited to its reputation as a company that has changed the speed and way these sorts of acquisitions are done.
Steph
Company Specialist at Welcome to the Jungle
Insights
49% female employees
Company
Company HQ
Downtown, Victoria, BC
Leadership
James DeGreef
(CEO)James DeGreef is the CEO at SureSwift Capital, President at Cindicates, and Chairman at OneWed. He co-founded GenoLogics, and ChatterBlock. He is an angel investor.
John Austin
(COO)Also a Managing Partner at Cindicates and a Board Member at VIATEC. Previously an Advisor at DealBuilder and Waterworth, a Growth Consulting at Austin Consulting, and a Management Consultant at Nortis.
Previously a VP of Finance (North America) at Minute Media, CFO at STN Video, and a Director of Finance at Longview Aviation Capital Corp.
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