Head of Growth & Performance Marketing, Incard

• 5–10+ years in Growth, Performance Marketing, or Acquisition roles
• Proven track record scaling growth at a high-growth startup or scale-up
• Strong experience in B2B SaaS, Fintech, or platform businesses
• Hands-on experience managing significant paid media budgets
• Experience scaling products from early traction to meaningful revenue
• Deep analytical and data-driven mindset
• Strong understanding of funnels, experimentation, and lifecycle marketing
• Product-oriented thinker with strong execution skills
• Comfortable working cross-functionally with Product, Data, and Engineering
• High ownership, high standards, low ego

Desirable

• We’re looking for a Head of Growth & Performance Marketing to own Incard’s growth engine end-to-end
• This is a hands-on, execution-first leadership role at the intersection of performance marketing, analytics, product, and experimentation
• You will be responsible for building repeatable, scalable acquisition channels and turning Incard into a category-defining product for digital businesses
• This is not a brand-only or agency-management role. It’s an operator role, with full ownership of growth outcomes
• Growth Strategy & Performance Ownership:
• Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation
• Build and scale repeatable growth loops with a strong focus on ROI and payback
• Operate with founder-level ownership over results
• Acquisition & Distribution:
• Own and scale Incard’s acquisition channels, including:
• Paid acquisition (Meta, Google, YouTube; TikTok where relevant)
• SEO & content-driven growth
• Partnerships, affiliates, and communities
• Founder-led and ecosystem-driven growth
• Prioritise scalable, defensible channels over short-term wins
• Decide where and when to invest paid spend based on clear performance signals
• Experimentation & Optimisation:
• Build a continuous experimentation framework across ads, funnels, offers, and landing pages
• Translate insights into high-performing creative angles and messaging
• Kill what doesn’t work quickly; double down on what scales
• Analytics, Tracking & Measurement:
• Own growth analytics and performance tracking
• Define and monitor core KPIs, including:
• CAC, LTV, payback period
• Activation and cohort retention
• Feature adoption and conversion
• Build a clean, reliable attribution and tracking stack
• Ensure all growth decisions are data-backed
• Creative & Product Collaboration:
• Work closely with Product, Design, and Brand to:
• Turn product features into acquisition and retention levers
• Align growth messaging with real product value
• You don’t design assets yourself, but you know what converts
• Team & Leadership:
• Start hands-on, then progressively build and lead a high-performing Growth team
• Collaborate closely with Product, Sales, Partnerships, and Leadership
• Set a high bar for execution, ownership, and velocity