Principal Growth Marketer, LaunchDarkly
$163-263k
Salary dependent on location + 10% Bonus Target + Restricted Stock Units (RSUs)
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$163-263k
Salary dependent on location + 10% Bonus Target + Restricted Stock Units (RSUs)
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- Over 12 years of experience in growth marketing, digital, and/or demand generation at B2B companies
- Deep understanding of funnel analytics, and lead qualification frameworks
- Proven track record optimizing conversion for both high and low volume inbound funnels
- Strong collaboration experience across GTM functions, comfortable influencing across teams without direct authority
- Advanced fluency with key tools such as Salesforce, Looker, Google Marketing Platform, Marketo (or equivalents)
- Excellent analytical and storytelling skills, able to translate complex data into actionable growth strategies
- Highly autonomous, strategic thinker capable of identifying and driving high-impact growth levers independently
What the job involves
- We’re seeking an Integrated Growth Marketer to drive the next phase of our company’s growth by owning the strategy, experimentation, and optimization of our end-to-end inbound funnel
- This senior role tackles complex, abstract challenges that lack straightforward solutions, driving significant impact across our organization
- They will operate at the intersection of marketing, product, and sales to build and execute inbound growth strategies that turn interest into revenue
- You will collaborate deeply across Product, RevOps, Marketing Ops, Digital, and Sales to ensure we’re efficiently capturing, qualifying, and converting demand
- You’ll also collaborate with the Product team to optimize how the self-service experience and Product-Qualified Leads (PQLs) are integrated into our sales processes
- Lead and orchestrate cross-functional growth strategies: Create the strategy for and guide cross-functional execution across marketing, SDRs, Sales, and product to optimize the inbound funnel, increase conversion, and drive sustainable revenue growth
- Own the inbound conversion funnel: Analyze, optimize, and orchestrate the end-to-end growth funnel, from awareness through conversion, leveraging both self-service and sales-assisted motions
- Integrate New Sources: Partner with inbound channel owners to identify and integrate new lead sources into our inbound framework
- Portfolio Optimization: Continuously assess and optimize the mix of inbound lead types and the most effective handling across SDRs, Sales, AI, and self-serve paths
- Define and deliver measurable impact: Set and track KPIs and growth targets aligned to company objectives, ensuring clear visibility into funnel performance and revenue contribution
- Create and maintain a growth roadmap: Build a long-term growth strategy roadmap that drives enterprise-level impact and influences priorities and resource allocation
- PLG and Sales Led: Collaborate closely with Product to enhance the self-service experience, drive higher PQL conversions, and leverage product insights to inform changes across the inbound funnel
- Drive operational excellence: Lead initiatives across digital, website, product, marketing automation, and marketing operations to ensure scalable, high-performance demand capture systems
- Establish growth experimentation frameworks: Champion structured cross-channel testing and learning practices to improve acquisition, activation, and conversion outcomes
- Co-own the growth stack: Partner with Marketing Operations to ensure scalability, data integrity, and alignment of tools and technologies that power growth
- Mentor and elevate the team: Guide other marketers, sharing best practices and fostering a culture of learning
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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