PR & Communications Lead, Fathom
More information about location
2+ days a week in office (Gherkin, London)
Flood risk mapping
Job no longer available
Flood risk mapping
21-100 employees
Job no longer available
More information about location
2+ days a week in office (Gherkin, London)
21-100 employees
Company mission
To provide scientifically rigorous water and climate information for the benefit of businesses and communities worldwide.
Role
Who you are
- Ideally, you’ll have excellent knowledge of the insurance, engineering or financial institutions media landscape, though a history of Tier 1 engagement is also a plus
- 5+ years of relevant communications experience in a technical B2B or academic industry, in house, at a reputable creative agency or as a successful freelancer
- Impeccable literacy skills with meticulous attention to detail
- Natural storyteller with an understanding of how to captivate a reader
- Experienced in integrated campaign work, able to see how content aligns to the target audience, while staying true to the company voice and key themes
- A genuine interest in climate science and environmental technology
- The ability to understand highly technical, industry-leading research and translate this into different types of content for a range of audiences
- Confident working independently and as part of a team
What the job involves
- We are seeking a strategic storyteller to lead our Communications team
- You will be responsible for creating and executing a corporate and external communications strategy that resonates with a wide range of audiences
- A gifted wordsmith, you’ll translate Fathom’s highly technical expertise into a compelling narrative that has impact
- Working closely with a range of teams to shape the company messaging and execute a programme of tactics that raise brand awareness with target audiences
- You’ll also lead on turning Fathom’s ample academic work into an integrated campaign that maintains the company’s position as industry leaders in water and climate risk intelligence
- Flooding is a highly topical issue, so prioritising inbound requests will be just as important as securing outbound coverage
- Your primary focus will be on working with the Product, Sales and Marketing teams to build and help deliver a content calendar of press releases, media interviews, podcast appearances, blogs, social media content or award submissions that raise the company’s profile
- Implement and iterate the communications strategy, spanning corporate and external communications priorities, messaging and tactics
- Line manager to the Copywriter and secondee, while also responsible for future team growth
- Own the external content plans/roadmap for our vertical audiences. Structure and manage campaign initiatives throughout the year, ensuring effective distribution across insurance, financial markets, and engineering verticals
- Deliver multi-channel tactics that speak to our audience’s needs, while also aligning with our content pillars and leaning on our key corporate messaging
- Content measurement: Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts
- Media tracking, analysis and automation to optimise campaign performance
- Manage and build media relationships
- Academic work promotion; liaising with scientists, journals and key media to amplify Fathom’s cutting-edge research
- Client, industry body and partnership collaboration on editorial, thought leadership and brand awareness programs
- Budget: Creation of the PR and comms budget including scope for external talent/agencies, awards, coverage tracking software, tools and campaigns
- Company storytelling: Collaborate on the company story and vision with the founding team, product marketing, and PR
Salary benchmarks
Our take
Our changing climate poses an increasing risk to us all. Extreme weather events like flooding are a cause for anxiety across the globe including in rain-stricken U.K. One set of commercial concerns from these climate events are from insurers that are attempting to recalibrate underwriting models to deal with changing flood and other climate risks.
Fathom is part of a crop of flood risk modelling services that exist to aid insurers in this task. However, Fathom’s UK model is the first of its kind to factor in multiple climate change scenarios to predict the impact of flooding in the future, rather than relying solely on historic records.
The company is proving out its best-in-class ability to appreciate flood risk for its commercial clients. Now, it is expanding its offering to be fit for national and regional economies across the globe.
Fathom’s partnership with Reask is a boost to its commercial viability. While the company’s core offering is obviously cutting-edge, for the startup to achieve its goals for growth it will have to embed its offering into the workflows of risk management teams. Partnerships like these with risk analytics providers should greatly help in this regard.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Private Medical Insurance
- Group Life Assurance
- Group Income Protection
- Health Cash Plan
- Dental Insurance
- Enhanced Family Policies
- Pension Contributions Matched Up To 10%
- 28 Days + Bank Holidays
- Subsidised Gym Memberships
- Access To Mental Health Cover and Support
Company HQ
Brandon, Bristol, UK
Leadership
Andrew Smith
(COO)Founded Fathom while studying for a PhD at the University of Bristol in flood risk.
Christopher Sampson
(CTO)Studied Geography at Bristol before completing a PhD under Prof Paul Bates that examined how we might begin to understand flooding across the many parts of our world where people are at risk but high quality data is not readily available.
Stuart Whitfield
(CEO, not founder)Joined the senior management team at Fathom in 2018 as a Director. At the time, was the CEO of an international software company, Erlang Solutions, and remains a board member of several tech companies within that group.
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