Lifecycle Marketing Manager, Spring Health

• This is an ideal role for a hands-on lifecycle marketer who thrives at the intersection of empathy, operational rigor, and measurable impact
• 3–5+ years of hands-on experience in lifecycle, CRM, or growth marketing—ideally in healthcare, behavioral health, B2B2C, SaaS, or member engagement environments
• Proficiency with lifecycle marketing platforms (Iterable preferred; Braze, Customer.io, HubSpot, SFMC, or similar also welcome)
• Experience building automated workflows, segmentation, personalization, and event-triggered journeys
• Comfort with HTML and templating languages (Handlebars, Liquid) to support production-quality campaign execution
• Data-forward mindset with experience interpreting metrics, identifying insights, and refining campaigns based on performance
• Strong writing skills with the ability to communicate sensitive topics clearly, compassionately, and with a member-first perspective
• Excellent project management and prioritization skills; comfortable running multiple workstreams simultaneously
• Familiarity with AI tools for content, QA, or analytics workflows
• A passion for mental health and a commitment to helping members find the right level of care
• Not sure if you meet every requirement? If this role excites you, we encourage you to apply

Desirable

• As the Lifecycle Marketing Manager for Specialty Care, you will design and execute multi-channel marketing programs that increase awareness, guide members into the right care pathway, and deepen ongoing engagement throughout treatment
• You’ll build data-driven, personalized journeys that help members understand their options, enroll in care, and stay connected to the program that best meets their needs
• Build and optimize automated workflows across the full journey, from awareness and eligibility through enrollment, participation, and retention
• Create multi-channel campaigns (email, SMS, push, in-app, direct mail) that drive meaningful member action and improve treatment adherence
• Partner closely with Product, Care Operations, Member Engagement, and Clinical partners to ensure campaigns accurately reflect each program’s goals and pathways
• Use behavioral, demographic, and program-level signals to personalize messaging and guide members to the right next step in their care journey
• Manage a coordinated campaign calendar for program launches, awareness moments, educational content, and ongoing support communications
• Draft clear, empathetic, action-oriented content that helps members understand what to expect and reduces friction in accessing care
• Integrate webinars, learning content, and resource-based education into the Specialty Care lifecycle to deepen program engagement
• Maintain an experimentation mindset, testing creative, segmentation, timing, and workflow design to maximize engagement and enrollment
• Collaborate with Analytics to interpret funnel performance, identify friction points, and inform future roadmap decisions
• Leverage AI tools to streamline content development, QA processes, and reporting workflows where appropriate
• Ensure alignment with Specialty Care program owners, Product teams, and Member Engagement to deliver cohesive and accurate member experiences
• Work closely with Marketing Ops and Martech to ensure strong execution, clean data flows, proper instrumentation, and reliable automations
• Provide structured updates, campaign recaps, and performance insights to cross-functional stakeholders
• Use martech platforms (Iterable preferred) and CRM/data integrations to enhance targeting, segmentation, and behavioral-trigger logic
• Monitor and analyze performance across all stages, awareness, enrollment, adherence, and retention, and translate insights into iterative improvements
• Ensure all campaigns maintain high-quality QA standards, proper tagging, and accurate performance reporting
• What Success Looks Like in This Role:
• Increased awareness and enrollment across Specialty Care programs
• Higher adherence and program participation rates through timely, personalized lifecycle messaging
• Improved member experience across sensitive, high-stakes care journeys
• Reliable, scalable workflows that raise the operational bar for Specialty Care communications
• Clear, insight-driven reporting that informs future strategy and prioritization