Content Specialist, AdeptID
Healthcare Staffing
$50-55k
Talent matching engine
Be an early applicant
Talent matching engine
21-100 employees
Be an early applicant
$50-55k
21-100 employees
Company mission
To get more people into better jobs, faster.
Role
Who you are
- 1–3 years of experience in social media, content, or email marketing. Highly executional rather than strategic. Detail-oriented. Articulate. Moves fast and can take an idea and run with it
- Strong copywriting: can ghostwrite in someone else's voice and make it sound authentic
- Basic graphic design (Canva)
- Video editing (CapCut, DaVinci Resolve, or Premiere)
- Email marketing fluency. HubSpot experience a plus
- Genuine AI fluency. interest in and demonstrated use of AI tools for content creation, editing, and workflow. We want to hear about workflows you've built or are interested in building
- Analytics literacy. Comfortable reviewing weekly metrics and suggesting changes
- Detail-oriented and conscientious. Follows brand guidelines, catches errors, can self-edit
- Interest in or experience within healthcare industry is a plus
- Fast learner. Comfortable picking up new tools and workflows
- Excellent communicator
What the job involves
- We're hiring a Content Specialist to work directly alongside Lucid's Founder and President as his content partner. You'll execute B2B and B2C social campaigns and thought leadership for both Lucid Staffing Solutions and the President's personal brand. You'll also build B2B email campaigns in HubSpot for prospective clients
- You'll report to our Senior Marketing Manager at AdeptID. Day-to-day direction comes from the President. You'll meet for 15-minute daily huddles and one-to-two deeper sessions per week to align on themes, voice, and execution
- This is a highly executional role. We're looking for someone who moves fast, is detail-oriented, and follows brand guidelines, not a strategist looking for someone else to do the doing
- Write thought leadership posts and articles for the President's LinkedIn: the primary focus of this role
- Manage and grow Lucid's LinkedIn presence in parallel: targeting staffing industry leaders, hospital networks, and healthcare organizations
- Execute B2B email marketing campaigns in HubSpot for client acquisition: sequences, segmentation, testing, drafting
- Create content for Facebook (secondary channel) targeting clinical audiences across both the President's personal page and Lucid's brand page
- Support other Lucid socials (Instagram, etc.) as content allows. Much of the work will be cross-platform adaptable
- Work closely with the BDR to align marketing content with outbound business development campaigns
- Monitor analytics weekly: open rates, click-throughs, engagement, and suggest changes based on what's working
- Track all tasks for marketing alignment and brand-guideline review
- Direct partnership with a founder. You'll work daily with Lucid's President, building our voice in the market while developing your own range as a content creator
- AI removes the busywork. You'll use a tool belt of AI tools across writing, design, video, and content automation. Slide decks done the old-fashioned way aren't your default
- Deep industry exposure. A year in this role will give you more healthcare staffing context than three years at a generic marketing job. You'll learn the buyer, the clinician, the staffing motion, and the technology powering it
- Career-shaping breadth. Writing, design, video, email, social: you'll touch every part of the modern content stack
- A brand clinicians and clients trust. Lucid's clinician-first approach gives your content a foundation that competitors can't match
- What Success Looks Like:
- First 30 days: Align on voice and messaging, building out email marketing sequences in HubSpot, familiar with social channels and brand guidelines
- First 60 days: Posting consistently on LinkedIn, tweaking based on early performance signals, testing email sequences with the BDR
- First 90 days: Measurable results: connections, meetings booked from outbound, growing open and click-through rates, established posting cadence with a clear content calendar
- Ongoing:
- Strong, consistent writing
- Growing LinkedIn follower count and engagement across multiple brand accounts
- Weekly analytics review with suggested improvements
- Reliable execution on-brand, on-schedule
- Day-to-Day Cadence:
- 15-minute daily huddles with the President to align on what's shipping that day
- 1–2 deeper sessions per week with the President to develop themes, voice, and content direction
- Weekly check-in with the Senior Marketing Manager
- Weekly analytics review with proposed adjustments
Application process
- We want to see:
- Resume
- Portfolio or examples of copywriting, social media, and video editing work
- Writing sample
Our take
Talent identification and acquisition has always been a challenge for HR teams, but the labor shortage is making it more difficult than ever. The founders of AdeptID believe that poor talent matching is a billion-dollar problem, and they’re aiming to address it with its machine-learning-powered API.
While there’s no shortage of talent search and matching platforms, from LinkedIn to Zoho Recruit, AdeptID sets itself apart by providing an API which plugs into existing infrastructure. Another interesting aspect of AdeptID’s approach is how its ML tech focuses on lesser-explored talent avenues, particularly candidates who don’t hold degrees and might otherwise be filtered out in other talent searches.
Having only launched in 2020, AdeptID's bootstrapped first year brought in an encouraging $1 million. Since then, it's been backed by Zeal Capital Partners, and the company has been scaling operations in the last couple of years. It is also a certified B-Corp, and in 2023, partnered with OneTen to improve hiring outcomes for black talent in the US.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Dec 2021
$3.5m
SEED
Total funding: $3.5m
Company HQ
Financial District, Boston, MA
Leadership
Fernando Rodriguez-Villa
(Co-Founder & CEO)Previously a Commercial Lead and Founding Team Member at satellite analytics company TellusLabs (acquired by Indigo). Became Indigo's Director of International Strategy post acquisition. Also worked in Business Development at adaptive learning company Knewton.
Brian DeAngelis
(Co-Founder & Chief Data Scientist)Served as a Data Scientist at Indigo before co-founding AdeptID. Previously worked as an Analyst at Opera Solutions, specializing in Machine Learning and Data Science. Co-founded the Hopewell Hockey Company in 2016.
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