Growth Product Manager, Avea
More information about location
Longevity health supplements
Job no longer available
Longevity health supplements
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To help everyone stay healthy and thrive for as long as possible.
Role
Who you are
- Product Management: 3-5+ years of experience in Product management, particularly in fast-paced environments like eCommerce. Experience specifically in growth-focused roles is highly preferred
- ECommerce Expertise: Familiarity with the dynamics of the eCommerce industry, including customer acquisition, conversion rate optimization (CRO), retention strategies, and knowledge of platforms like Shopify, or custom-built systems
- Data-Driven Decision Making: Proven ability to extract actionable insights from user behaviour data, and use them to inform product strategy, as well as leverage data to optimise the customer journey,
- A/B Testing & Experimentation: Proven success in refining product features and user experiences through experimentation and testing (A/B tests or other experimentation frameworks aimed at driving growth)
- Cross-Functional Collaboration: Experience working with marketing, design, and sales teams to prioritize growth initiatives and ensure alignment
- User experience: A strong understanding of user experience (UX) and the ability to place customer needs at the center of growth strategies
- Self-direct: Taking initiative and ownership of one’s actions and outcomes
- Problem-Solving: Exceptional problem-solving skills, with the ability to diagnose bottlenecks in the customer journey and creatively resolve them
- Experimentation Mindset: A focus on iterative testing and learning to optimize product features and growth channels
- Communication: Ability to understand and translate customer needs into technical requirements
What the job involves
- As a Growth Product Manager, you will be responsible for driving user acquisition, engagement, retention, and revenue growth by optimising the customer journey and product features
- You will be using a combination of digital product management, marketing, and analytics skills to identify opportunities, test hypotheses, and implement solutions that enhance customer experience and increase conversion rates across Avea website
- Develop and execute growth strategies to increase customer acquisition, engagement, and retention across all product lines
- Analyze customer data and market trends to identify growth and upsell opportunities and measure the effectiveness of growth initiatives
- Design and run A/B tests and other experiments to validate hypotheses and optimise product features, marketing campaigns, and user experiences
- Work closely with marketing and relevant internal teams to align growth strategies with company goals
- Gather and leverage customer feedback to inform product improvements and new feature development and enhance the onboarding process to increase retention
- Define, track, and report key performance metrics and conversion rate, providing regular updates to stakeholders and leadership
- Conduct competitive analysis and market research to stay informed of industry trends and identify potential growth areas to inform product strategy
- Contribute to the product roadmap with growth-focused initiatives, ensuring alignment with overall business objectives
- In first 3 months you will:
- Understand the product and the market
- Run initial experiments such as A/B tests or product feature optimizations
- Build tailored landing pages for chosen products/bundles for different traffic sources (Meta/Google/Influencer)
- By 6 months you will:
- Focus on optimising key areas like user onboarding and purchase flows to increase engagement and conversion rates
- Have established strong collaboration with different stakeholders aligning them on product led growth goals and initiatives
- Contribute to and execute on development of our in-house App
- By 12 months you will:
- Contribute to strategic growth initiatives, such as entering new market segments or developing new features that drive long-term customer engagement and revenue growth
- Contribute significantly to the product roadmap, proposing new features or improvements that enhance the overall user experience
- Scale experiments that have proven successful
Our take
As more consumers seek to live healthier lives, it’s no surprise that there are a wide range of supplement companies. Taking every day supplemental health to the next level is Swiss start-up, Avea, which is capturing the markets growing interest in long-term health supplements. Avea has enlisted the help of scientists and researchers that specialise in the field of longevity to produce a line of supplements that not only optimise long-term health, but also slow and even reverse certain signs of aging.
The company launched its first line of products in February 2022, since then it has gone on to launch and optimise a variety of products, with its Collagen Activator being one of its biggest successes as it is consistently in high demand. Following the conclusion of its extended seed funding round in mid-2023, Avea is investing heavily in accelerating its growth throughout Europe and the UK as well as establishing itself in the APAC region. On the subject of the latter, Avea is growing particularly popular in China, where it is securing key marketing deals.
With the global longevity market being worth $8 trillion, Avea hopes to play a significant role in the future of the industry
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$2.6m
SEED
Jul 2022
$3.2m
SEED
Total funding: $8.9m
Company benefits
- Remote working
- Free products
- Courses for employee's growth
- 2 retreats per year
- Coworking spaces
- Unlimited holidays
- Flexible working hours
Company HQ
Zug, ZG
Leadership
Pascal Rode
(COO & Co-Founder)Founder of several companies, including Today Zurich, Swiss Foy, and UrbanBlue (where they also served as the COO).
Sophie Chabloz
(CSO & Co-Founder)Worked for the Coca-Cola Company in a variety of roles, including Innovation Manager of Emerging Brands. Former R&D Product Developer at Flatev.
Teresa Budetta
(CMO & Co-Founder)Certified Life Coach and current Online Marketing Consultant/CMO/Social Media Expert at NAIKE Agency. Former Head of Brand and Social Media at foodspring.
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