Senior CRM Marketing Manager, Brigit
$145-165k
Promoting sustainable financial health
Be an early applicant
Promoting sustainable financial health
101-200 employees
Be an early applicant
$145-165k
101-200 employees
Company mission
To help everyday Americans build a brighter financial future.
Role
Who you are
- 5-7 years of hands-on experience managing CRM programs from conception through analysis
- Customer obsessed and a creative thinker; you care deeply about our customers as well as delightful, on-brand experiences
- Strong experience with Iterable including custom events and dynamic scripting language (handlebars)
- Ability to write or at least edit intuitive CRM copy for transactional events, welcome emails, etc
- Experience testing and optimizing transactional, event based workflows for email, push, SMS
- Knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
- Passion for data-driven marketing and building programs that drive incremental results
- Excellent analytical and quantitative skills
- Team player and strong communicator
- Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail
- An ability to work under tight deadlines and in a fast-paced environment
What the job involves
- As a Senior CRM Manager at Brigit you will contribute to day-to-day operations for major Brigit CRM channels (Email, SMS, in-app and push) including maintenance of content and deployment calendar
- Core focus and responsibilities include:
- Partnering closely with Brand, Product, Compliance, and Data while identifying upsell, cross-sell, and engagement opportunities within both marketing and transactional touchpoints
- Running A/B tests, performing analysis, and optimization across marketing and transactional workflows for both new and existing products
- Owning transactional workflow reporting and monitoring
- Using data to identify opportunities for activation/upsell in existing/new transactional
- Getting team alignment on changes and improvements
- Optimizing for brand and user experience
- Your areas of focus will be partnership with the Product team as we launch new products and optimize existing CRM workflows, including transactional communications in adherence with compliance regulations
- You will strategize, collaborate on, and manage CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, monitoring, reporting and analysis
- This is a very impactful role that will work cross-functionally with Brand, Product, Design, and Engineering to enable new personalized customer journeys
- This role reports to the CRM Director
- Optimize transactional and lifecycle workflows to support the user journey through the Brigit app as they interact with the various Brigit products
- Partner with the product team and lead conceptualizing, creating and managing CRM initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging
- Manage CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, building, monitoring, reporting and analysis
- Create and monitor complex journeys, triggers and automations with static and dynamic content
- Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner
- Collaborate cross-functionally with Brand, Product, Design, Engineering, Data and Legal/Compliance to deliver compelling new personalized customer journeys
Our take
Brigit is an algorithm-based personal finance app that helps underserved financial customers maintain financial health. It offers a raft of protective services including cash bumps to fend off overdraft charges, budgeting tools, and interest-free emergency loans.
In spite of this financially-oriented spread, Brigit has no intention of expanding into neo-banking. This is smart, as it allows the company to focus on a broad range of banner services without stepping into the far more competitive digital banking sector. Brigit has successfully united these disparate features under a strong customer-forward and socially-impactful identity, which gives the company the freedom to expand its services in response to new banking trends without diluting its brand.
It means, too, that Brigit can complement new and legacy banking solutions, instead of competing for space. This careful positioning should shore Brigit up in a sector undergoing continual and swift change.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2021
$35m
SERIES A
Jan 2020
$35m
SERIES A
Total funding: $110m
Company benefits
- Medical benefits - We offer top-quality health insurance (medical, dental, vision, and wellness) with options so you can select the plan that works best for you
- Generous paid time off - Take the time you want and need to recharge and live a fully balanced life
- Paid parental leave - Because we know there are no jobs harder than being a parent, we support our employees with paid parental leave
- Phone/wifi stipend - Whether you’re in a hybrid or remote role, we make sure our employees have what they need to work effectively outside of the office
- 401K - Choose from a wide range of plans to find the ones that suit your specific retirement plans and savings goals
- Snacks & more - Caffeine and a stocked kitchen keep us energized and Thursday lunch brings everyone together for a weekly nosh
Company HQ
Midtown Manhattan, New York, NY
Leadership
Hamel Kothari
(CTO & CDO)Former software engineer at Palantir and Two Sigma. Graduated from Berkley with a BA in computer science.
Zuben Mathews
(CEO)Former founder and group head in Strategic Partnership at Deutsche Bank, and managing director at Infosys Technology. Founder of METROINDIA.COM. Graduated with a BA Economics from University of Chicago.
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