Public Relations Manager, Kin Insurance

• Experience: A minimum of 7+ years of experience in media relations and public relations with a proven track record of securing media coverage. A background in consumer-facing fintech, insurtech or personal finance industry is a plus
• Relationship Management: Experience building and nurturing relationships with journalists and media contacts
• Communication Skills: Superior written and verbal communication skills with the ability to adapt your style for different audiences
• Strategic Mindset: A strong understanding of how earned media, including links and citations, impacts brand authority, GEO, and SEO
• Data-Driven Approach: You are comfortable using data for storytelling and have experience reporting on campaign performance to a variety of stakeholders
• Project Management: The ability to handle and execute multiple projects on tight deadlines with an ownership mentality

Desirable

• Kin is seeking a PR Manager to join our growing communications team
• In this role, you will be a key player in shaping and executing our public relations strategy, helping to strengthen Kin's position as a leading innovator in the insurance industry
• You will use your strategic storytelling skills and media relationships to drive impactful coverage that aligns with our business goals, with a focus on increasing brand visibility, building authority, and supporting our digital growth objectives
• Strategic Storytelling and Media Relations: Developing and pitching compelling media stories to a wide range of outlets, including consumer, business, tech, and trade publications
• Relationship Building: Cultivating and maintaining strong relationships with key journalists, editors, and influencers
• You'll proactively engage with reporters to understand their interests and identify opportunities to place our unique data and insights
• Content and Outreach: Developing and placing press releases, blog posts, and other content
• You will also own outreach campaigns from ideation to fact checking to pitching and reporting
• Data-Driven PR: Working closely with internal teams to transform proprietary data and insights into newsworthy stories that resonate with media and support our GEO, SEO, and growth goals
• Media Monitoring & Analysis: Monitoring news cycles and media trends to identify proactive and reactive media opportunities
• You will track and analyze the effectiveness of your outreach and provide regular reports to the organic growth team and management
• Team Collaboration: Collaborating with cross-functional teams to align PR efforts with business objectives
• You'll also provide mentorship and support to junior team members, helping them grow and improve their skills
• A day in the life could include:
• Finding potential story angles based on news trends and data
• Preparing executives for interviews
• Pitching a local story angle
• Writing byline articles
• Developing and submitting an award entry
• Working with the product team to confirm details of a new launch

• Apply by: 31 October 2025 at 05:00 GMT