Product Marketing Manager, Wealthsimple
Wealthsimple for Business
Professional investing services made simple
Be an early applicant
Professional investing services made simple
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help everyone achieve financial freedom.
Role
Who you are
- 3-5+ years of B2B marketing experience in a high growth technology company
- Experience targeting Human Resources, Total Rewards, and/or business owners with a financial product or service
- Using customer and data insights guide your decisions and strategy
- Explicit examples using AI to boost productivity and work outcomes
- Experience managing interdepartmental relationships, ensuring that all stakeholders are working with the right information, that their questions are answered quickly, and that everyone is jointly delivering on plans on time and in a coordinated fashion
- Demonstrated track record of developing go-to-market plans, helping to shape positioning, and working to bring that positioning from theoretical (in a doc) to practical (on a surface)
- Experience analyzing campaign results to assess impact and incrementality, as well as make recommendations as to how these results should shape future actions
- Detail orientation ensuring that all marketing materials produced (by yourself and by others) are accurate and aligned with the overall positioning of the product or feature (no typos!)
- Ability to thrive in a fast-paced environment with a bias towards action and absolute ownership
- Drive to seek out growth opportunities for the business, for your discipline, and for yourself
- An optimistic and growth mindset, defaulting to finding a positive outcome or solving a problem
- French-language experience is a nice bonus
What the job involves
- Support larger Go-To-Market initiatives: ensuring that any launch or campaign runs smoothly by managing the executional details with multiple stakeholders (i.e. creative & channel partners)
- Act as an AI-native marketer through the use of tools and platforms that automate key workflows and speed up time to quality delivery
- Lead smaller growth initiatives: form the launch strategy for your own campaigns, shape positioning and go-to-market plans, lead execution across all teams and touchpoints
- Drive client insights: develop and execute client research initiatives, and dive into our internal data to find patterns and growth opportunities, and then champion those learnings across relevant teams to drive action
- Develop a deeper understanding of the market: perform regular market and competitors scans to learn more about the ecosystem we operate in
- Stay on top of emerging trends: follow discussion topics in total rewards and small business finance, proactively identifying new opportunities and thought leadership content
Our take
Wealthsimple is one of a crop of robo-advisors trying to democratize investment management. These companies are disrupting the industry by automating many of the processes involved in investment removing the need for human advisors.
But while other so-called robo-advisors are focused on courting the high end of the market, Wealthsimple is trying to provide the same types of tools and advice to all users, regardless of the amount they have to invest.
Wealthsimple does have higher fees than some other robo-advisors such as Betterment and Charles Schwab. However, the company believes that it provides a more user-friendly platform, tailored to millennials who will be attracted to Wealthsimple due to its ease of use and social impact offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2025
$398.2m
LATE VC
May 2021
$543m
LATE VC
Total funding: $1.2bn
Company benefits
- Retirement savings matching plan through Wealthsimple Work
- Company equity for full-time employees
- Access to Premium Client perks, including personal finance learning & advice and a boosted interest rate on deposits
- Paid parental leave (6 months topped up to 100% of salary)
- 20 vacation days per year
- 90 Days Away program
- Top-tier health benefits
- Life & disability insurance
- Generous sick and mental health days
- Employee resource plan including services like RMT, psychology, and physiotherapy
- Up to $5,000 per year for mental health supports
- Gender Affirmation benefits
- Up to $1,500 per year for professional development
- Up to $1,500 per year for wellness and home office expenses
- Employee resource groups
- Social impact hours
Company HQ
Fashion District, Toronto, ON
Leadership
Michael Katchen
(CEO)Previously worked as a Business Analyst at McKinsey and then at Ancestry.com as Country Director for Canada.
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