Email Marketing Coordinator, Vetcove
$55-80k
For Colorado, the salary range is: $60,000 - $75,000. Plus equity and bonus
More information about location
Single-source veterinarian supply shop
Open for applications
Single-source veterinarian supply shop
201-500 employees
Open for applications
$55-80k
For Colorado, the salary range is: $60,000 - $75,000. Plus equity and bonus
More information about location
201-500 employees
Company mission
To provide a fair and ethical marketplace for veterinary purchasing.
Role
Who you are
- This is a great opportunity for someone early in their marketing career who is eager to learn, experiment, and grow
- Bachelor’s Degree
- 1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels
- Hands-on experience managing both strategy and execution of email and SMS programs
- Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action
- Familiarity with segmentation, testing methodologies, and lifecycle program design
- Collaborative mindset and ability to work closely with creative, merchandising, and product teams
What the job involves
- We’re looking for a curious, creative, and motivated Email Marketing Coordinator to help support new marketing initiatives across the Vetcove platform
- In this role, you’ll assist with testing ideas, creating engaging content, and learning how to optimize marketing programs that help veterinarians and pet parents discover Vetcove
- Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post-purchase flows, loyalty, retention, surveys, and transactional messaging
- Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals
- Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives — including template building/HTML, copywriting, asset coordination, QA, and deployment
- Manage and maintain the email/SMS marketing calendar, ensuring alignment with business priorities, merchandising/retail needs, demand forecasts, and cross-functional partners
- Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements
- Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and new features intended to increase performance
- Partner with design and copy teams to evolve creative direction, layouts, and templates based on best practices and performance data
- Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics
- Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities, providing recommendations for scaling what works
- Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers
Application process
- To apply, please submit your application through Vetcove’s Careers Page. The application deadline is accepted on an on going basis
Our take
Purchasing inventory for veterinary hospitals can be time-consuming and expensive, as finding the best prices requires a lengthy process of researching suppliers and comparing their prices. Whilst some comparison tools do exist for veterinary organizations, existing solutions do not take into account custom negotiations, GPOs or corporate pricing schemes, limiting the thoroughness of comparisons.
Vetcove provides an online marketplace for veterinary hospital inventory procurement, allowing clinics to reduce ordering times and costs through its free service. The company achieves this by allowing users to link their existing vendor accounts and list their custom pricing arrangements, helping inform a more accurate comparison ecosystem and boost supplier sales, whilst resolving supply chain limitations.
Whilst veterinary organizations already have access to the suppliers provided on Vetcove’s marketplace, the company stands out by integrating custom pricing arrangements into the comparison ecosystem. This helps to provide a more holistic and accurate overview of supply chain inventories and costs. Whilst the marketplace is free for veterinary clinics and organizations, the company charges suppliers to be listed.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Dec 2021
$50m
SERIES A
Aug 2016
$3m
SEED
Total funding: $53.2m
Company benefits
- Open Vacation Policy
- Stock Options & Benefits
- Medical, Dental, and Vision Insurance
- 401K Matching
Leadership
Alexander Kates
(Co-Founder & CEO)Experience as Co-founder and Group Manager of Jersey Angels, LLC from 2009 to 2012. Co-founder and Managing Director of GRX from 2012 to 2015.
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