Branded Content Editor, The Economist
3-5 days a week in office
International weekly newspaper
Posted today
3-5 days a week in office
1001+ employees
Company mission
To take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.
Role
Who you are
- Bachelor’s degree required, advanced degree preferred. Relevant areas of study include but are not limited to journalism, economics, English, marketing and communications
- Relevant work experience, in editorial/content
- Strong writing and editing skills
- Outstanding client presence, experience dealing with senior executives
- Experience managing multiple projects and priorities simultaneously, managing to deadlines
- Willingness to explore using AI
- Experience managing outside contributors and vendors is a plus
- Understanding of social media and other promotion and distribution strategies for content pieces is a plus
- Ability to move quickly up the learning curve on any topic from business- and industry-related issues to new technologies; intellectual curiosity
- Exceptional project management skills
- Great presentation and communication skills, with an emphasis on diplomacy, relationship-building and stakeholder management
- Ease in uncertain environments, flexibility, openness to change
- Self-starter and a good team player with the drive to set and reach ambitious goals
- High client satisfaction and retention
- Strong creativity and high quality of content programs
- Support of sales to win new business from clients
- Contribution to the evolving growth strategy for the business
- Fluent written and spoken English essential
- Proficiency in Excel required
- Proficiency in Word and PowerPoint expected. Experience in Google Slides valued
What the job involves
- Currently, we are seeking an Editor, Branded Content who will play a central role in helping to grow our branded content portfolio and ensure project delivery in the UK
- In this role you will be at the centre of a programme and work closely with our clients, the sales team and the creative strategy team to conceptualize and pitch solutions as well as execute, optimize and evaluate bespoke content programs
- Collaborate with potential clients to understand client objectives and the goals of a content program
- Develop innovative content programs that deliver on client objectives and create winning client proposals that outline and promote these content programs; ensure that sales-drafted client contracts include the appropriate deliverables, pricing and timelines once projects are sold
- Set up clear metrics, in cooperation with internal partners, to evaluate the success of programs at the outset. Optimize programs by making adjustments to the content mix and distribution strategies during the span of the program to achieve the client’s objectives
- Evaluate and select the most appropriate partners, contributors and vendors to help execute content programs, including the development of contracts and statements of work with those partners, contributors and vendors
- Work closely with partners, contributors and vendors to ensure the highest-quality execution of content programs, including by editing written, visual, and multimedia content pieces
- Conduct tight project management with expert client communication, detailed cost management and impeccable timeline delivery
- Provide great client service with an eye to continuous client satisfaction
- Client proposal development
- Idea/topic generation in keeping with project objectives and target audience
- Pricing
- Client presentation
- Project delivery
- Freelance writer sourcing and management
- Writing and editing of deliverables
- Quality control across client deliverables (written and visual)
- Cost management
- Managing key client relationships
- Setting and managing client expectations
- Receiving and auctioning feedback
- Change management
Salary benchmarks
Our take
Founded in 1843, the Economist is one of the best-known and well-read current affairs publications in the world, able to boast an ever-growing international circulation of around 1.5m readers. With sections ranging from US business news to the best new books & art, The Economist is a key figure within the huge journalism market.
Given its big market share, the key question for The Economist will be where it goes from here. Likely, the plan will be to carry on with business as usual. Critically, unlike many of its competitors, during the coronavirus pandemic The Economist has seen little decline in business, even as sales of paper-newspapers have declined globally. In particular, this is because the Economist has been operating a hybrid system of online and paper news for many years now, and so its core business has had relatively little to adapt to during the pandemic.
So, the key thing for The Economist will be ensuring that it keeps producing high-quality journalism into the future. In an age where the news is constantly plagued by distrust and misinformation, The Economist has a golden opportunity to set itself apart as a quality institution going forward.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
Danny, BI Analyst
Insights
25% employee growth in 12 months
Company
Company benefits
- Team +/ individual performance bonuses
- Extended life assurance
- Training and development programmes
- Funding available for further education
- Work from home opportunities
- Health insurance
Company values
- Independence
- Integrity
- Excellence
- Inclusivity
- Openness
Company HQ
London, UK
Articles
Leadership
Lara Salameh Boro
(CEO)Lara has previously been CEO at Top Right Group and Informa. They are also a Non Executive Director at RWS HOLDINGS PLC.
Diversity, Equity & Inclusion at The Economist
- Commitment to equal opportunities and inclusion
- Applications from all backgrounds encouraged
Share this job
View 15 more jobs at The Economist