Search Engine Optimization Manager, Palo Alto Networks
$119-193.5k
More information about location
Leading cybersecurity protections and software platform
Open for applications
Leading cybersecurity protections and software platform
1001+ employees
Open for applications
$119-193.5k
More information about location
1001+ employees
Company mission
To be the cybersecurity partner of choice, protecting our digital way of life.
Role
Who you are
- Experience: 6+ years of dedicated SEO experience, preferably within a complex B2B, SaaS, or tech environment
- Emerging Search Knowledge: Strong foundational understanding of Generative Engine Optimization (GEO) and how LLMs retrieve, "chunk," and cite web content
- Technical SEO Expertise: Proficiency in handling technical SEO elements including Schema markup, JSON LD, XML sitemaps, and complex site architectures
- Tool Proficiency: Expert level experience with enterprise SEO and analytics tools such as Semrush, Ahrefs, Conductor, Google Search Console, Screaming Frog, and Adobe Analytics
- Pipeline & Lead Gen Focus: Proven understanding of how SEO/GEO intersects with Paid Search (SEM), and a track record of optimizing the organic funnel to drive conversions and pipeline
- Cybersecurity Interest/Knowledge: Previous experience in cybersecurity is a major plus; ability to quickly grasp complex technical threats and translate them into search opportunities is highly desired
- Communication Skills: Strong ability to translate complex search data into actionable insights for content writers, designers, and engineering teams
- Education: BS/BA in Marketing, Data Science, Computer Science, or equivalent practical experience
What the job involves
- Join the team responsible for establishing Palo Alto Networks as the undisputed digital authority in the age of AI
- We are looking for an SEO Manager to execute the day to day evolution of our search strategy from traditional keyword centric SEO to AI native Generative Engine Optimization (GEO)
- Reporting to the Director of Search and GEO, you will be the tactical engine driving our visibility across traditional search engines and emerging LLM based answer engines
- You will work directly with content creators, product marketing, and web engineering teams to optimize our content ecosystem, ensuring maximum visibility, rankings, and AI citations
- SEO/GEO Execution: Execute the end to end search optimization program, blending traditional technical SEO with modern GEO tactics to drive organic traffic, pipeline, and brand equity
- AI Overview & Citation Optimization: Implement hands-on optimization strategies (such as "answer first" formatting and semantic reinforcement) to secure inclusions in Google AI Overviews and citations across ChatGPT, Perplexity, and Gemini
- Content & Keyword Strategy: Conduct deep keyword research, entity mapping, and intent analysis. Partner with content teams and Unit 42 research to build dense topic hubs and optimize the "Awareness" architecture for both users and LLM crawlers
- Technical SEO Management: Monitor and improve sitewide crawl efficiency, Core Web Vitals, and indexing. Manage the implementation of structured data (JSON LD) and emerging AI crawling protocols like llms.txt and .md plain text files
- Analytics & Reporting: Track, analyze, and report on traditional organic performance (clicks, rankings, impressions) alongside next gen metrics like "Share of Voice," citation triggers, and AI referral traffic
- Cross Functional Collaboration: Serve as the go to SEO consultant for Product Marketing teams providing actionable optimization briefs, training writers on GEO best practices, and utilizing AI tools to scale content production
- M&A Support Execution: Assist in the hands on migration of acquired web properties, executing redirect maps, auditing incoming technical setups, and preserving historical search authority
Our take
With cyber threats evolving at lightening speed, businesses need robust solutions to protect their data and infrastructure. And the global cybersecurity market is projected to grow significantly, driven by increasing cyberattacks and the adoption of digital transformation initiatives. Because of this, companies are seeking security platforms that can address these challenges efficiently.
That's where Palo Alto Networks steps in, a frontrunner in the cybersecurity arena. It offers a suite of AI-powered security solutions designed to safeguard enterprises across various sectors. Its platforms, such as Cortex XSIAM and Prisma AIRS, integrate advanced threat detection, zero trust architecture, and real-time response capabilities so organizations are ready to manage and mitigate risks.
Its leadership is evident too, with impressive growth and strategic partnerships. In 2025, the company surpassed $1.5B in sales through the Google Cloud Marketplace, highlighting the demand for its innovative security solutions. Additionally, a collaboration with AT&T aims to enhance cybersecurity offerings, further solidifying its market position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
119% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2022
$34m
SERIES A
May 2022
$11m
SEED
Total funding: $45m
Company benefits
- Healthcare: We value your health and provide options so you can choose what best supports your lifestyle and personal health goals. Various nationwide plans — including Blue Shield of California, Kaiser Permanente, Delta Dental, VSP, and more — are available to you and your family. Our providers offer the flexibility you want and the coverage you need
- Wellness: With a large on-site gym and daily, instructor-led exercise classes at HQ in Santa Clara, Palo Alto Networks actively supports employee fitness. Our juice bar, Gym & Juice, features fresh juice blends, a quick and nutritious option pre- or post-workout. And our ongoing wellness speaker series highlights the latest trends in health and wellness
- Development: Professional development is serious business at Palo Alto Networks, where the Talent Development team offers 25+ courses to help employees boost their careers and develop leadership capability
- Financial: Most roles are eligible for equity grants, and we now offer new hires a quarterly vesting schedule right away. We want you to be fairly compensated and rewarded as soon as you make an impact – on our team, that happens immediately! And because we consider every employee a stakeholder in our long-term success, we offer an Employee Stock Purchase Plan (ESPP) with a 24-month lookback. From life insurance to health savings accounts, we provide ways to help you protect and grow your wealth. Palo Alto Networks offers both traditional and Roth 401(k) options, along with a company match of 50% to a max annual amount of $1,000
- Time Off: In addition to paid corporate holidays, Flexible Time Off programs empower our employees to balance their work schedules with personal time off. We offer 12 weeks of full pay for medical leave and 6 weeks of full pay for parental leave. As a company with strong ties to the military and veterans, we also offer 26 weeks of full pay for military leave
- Perks: Our corporate discount program provides employees with significant discounts on merchandise, travel and entertainment. We offer many on-site perks at headquarters, including cafeterias, fuel service, dry cleaning service, EV charging stations, and a company store. We also provide complimentary drinks, fresh fruit, and snacks in break rooms across our campus to help everyone power through the day. Life at Palo Alto Network
Company HQ
Santa Clara, CA
Leadership
Nikesh Arora
(CEO & Chairman)Previously the President and COO at SoftBank, CBO at Google, and CMO at T-Mobile.
Nir Zuk
(Founder & CTO)Previously CTO at NetScreen Technologies, which was acquired by Juniper Neworks in 2004. They also co-founded OneSecure where they served as CTO and was the Principal Engineer at Check Point Software Technologies.
Lee Klarich
(CPO)Initially joined Palo Alto in 2006 as the EVP of Product Management and became CPO in 2018. Prior to this, they were the Director of Product Management at Juniper Networks and a Product Line Manager at NetScreen Technologies.
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