Senior Analyst of Performance Marketing, Wayfair
A global online homeware marketplace
Be an early applicant
A global online homeware marketplace
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- Bachelor’s degree with a quantitative and/or analytical focus (Economics, Mathematics, Statistics, Physics, Engineering, etc... )
- Proficiency or willingness to learn the SQL coding language for extracting and manipulating data at scale
- 1-3+ years’ experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with a heavy analytical emphasis
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
- Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
- Strong quantitative analytics with a strategic lean - ability to generate insights and solutions or build a story and strategy from large data sets
- Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement
What the job involves
- The role is a marketing generalist who supports the CMO function for Wayfair’s Specialty Brands: AllModern, Joss and Main and Birch Lane, specifically to drive performance marketing success
- This person is the resident expert on marketing channel performance for the brand, steers the marketing strategic planning process (i.e. forecasting & roadmap collaboration) for the brand, and leads the thinking on multi-channel marketing strategies (e.g. targeting) that improve channel effectiveness & customer health
- This person reports directly to the Head of Performance for the brands, partners closely with the Brand Manager and brand leadership, and peer-manages a distributed team of marketing channel analysts and cross-functional partners
- Own the marketing performance narrative in all formal & informal touchpoints. Execute deep-dive investigations that span across channels (in partnership with marketing channel teams) to deliver actionable insights to brand & department leadership. Own all formal reporting
- Develop a deep understanding of full marketing funnel to serve as a strategic thought partner to marketing channel teams. Hold individual channels accountable for test rigor, cross-brand parity, and business results. Draw connections across channel roadmaps (e.g. between prospecting & email) to improve overall customer experience to amplify channel-specific performance. Promote a balanced focus on operational excellence & innovation, especially as it pertains to the unique strategy & needs of a given brand
- In partnership with the Head of Performance, lead the ad spend forecasting process with channels and relevant analysis to drive better target-setting, and ongoing reporting on performance vs. forecast (+ drivers). Lead the monitoring and management of performance metrics against the forecast
- Support investigation into cross-channel levers (e.g. personalization, targeting, retargeting) to improve customer growth / customer health, tailored to the brand strategy. Serve as project manager for complex multi-channel projects, ensuring scalability / sustainability of initiatives, knowledge-sharing & impactful results. Contribute to cross-brand marketing platform ideas and optimizations (e.g. performance elements of promotions, internal prospecting, etc)etc.)
- Lead team-building & activities that drive brand affinity amongst distributed teams. Also includes active participation in brand leadership discussions as a marketing expert
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
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