Product Marketing Manager, SoFi

• 5+ years of Product Marketing and/or Growth Marketing experience
• Growth: Direct experience driving rapid growth for a financial technology product
• Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
• Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
• Analytics: Use data to drive strategy, execution, and optimization
• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• Flexibility: Problem-solve in a fast-paced, self-driven environment
• Bachelor’s degree required

Desirable

• We’re seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi Invest
• This role will play a pivotal role in helping refine the Invest value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy
• As the Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions unlocked through investing
• You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes
• This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi Invest’s growth
• Drive SoFi Invest growth by leading cross functional and cross channel teams to drive in market success
• Develop, own, and iterate on Invest product launches to maximize impact and adoption
• Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
• Lead Invest’s end to end promotion strategy including promotion concepting, project management, analysis, iteration and budget evaluation to optimize acquisition and engagement and drive incrementality
• Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels
• Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
• Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
• Partner with the Brand & PR team to drive Invest awareness via upper funnel marketing