Senior Performance Marketing Specialist, GOAT

$91-114k

Excel

Google AdWords

Asana

Junior and Mid level

Remote in US

Marketplace for authentic streetwear

Open for applications

Marketplace for authentic streetwear

501-1000 employees

B2CMarketplaceFashionConsumer GoodseCommerce

Open for applications

$91-114k

Excel

Google AdWords

Asana

Junior and Mid level

Remote in US

501-1000 employees

B2CMarketplaceFashionConsumer GoodseCommerce

Company mission

To bring the world’s greatest products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style.

Job

Company

Role

Who you are

2+ years of hands-on experience with Google Shopping
2+ years of overall experience in Google Ads management
Strong proficiency in Excel and analytical skills to assist in interpreting data effectively
Experience in the economics of Google Search and Shopping
Proven project management skills; monitoring project progress and ensuring things are moving forward
Excellent communication skills with the ability to collaborate effectively across teams
E-commerce, marketplace, or online retail experience preferred

What the job involves

Join the Marketing team at GOAT Group as a Sr. Performance Marketing Specialist, Paid Search, where you'll play a pivotal role in driving growth through strategic Google Ads campaigns
As part of our growth team, you'll leverage your expertise in performance marketing to manage and optimize paid search efforts for GOAT, Flight Club, and alias brands
Paid Search Management: Lead and optimize Google Ads campaigns, focusing on Shopping and Paid Search ads
Campaign Optimization: Implement A/B testing and collaborate with Product Marketing to enhance campaign performance and ROI
Google Shopping Expertise: Manage and optimize Google Shopping and PMax campaigns, working closely with Google partners
Google Merchant Center: Maintain and improve product feeds through GMC, collaborating with Growth Analytics for continuous optimization
Project Management: Contribute to quarterly roadmap execution via Asana, ensuring alignment with OKRs and project milestones
International Collaboration: Partner with international marketing teams to support global buyer and seller acquisition strategies
SEO Partnership: Collaborate with SEO teams on integrated initiatives to optimize web performance and content marketing efforts
Reporting and Analytics: Monitor and analyze campaign performance, budget allocation, and KPIs; provide actionable insights to drive continuous improvement
Financial Support: Assist in managing the performance marketing budget, and contributing to sustainable growth strategies

Our take

GOAT is a resale marketplace with a focus on sneakers, that pioneered the ship-to-verify model. GOAT customers can be sure that their sneakers are authentic, which is especially important for the highly-sought after items that populate GOAT's website and mobile app.

The company has attempted to gain an edge over competitors, such as StockX, by beginning to authenticate items using Nvidia's deep-learning algorithms. Strategic acquisitions of the physical retailer Flight Club and streetwear marketplace Grailed have contributed to GOAT's expansion into brick-and-mortal sales, and online diversification, respectively.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Many candidates hear
back within 2 weeks

46% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (3.6)

Company

Funding (last 2 of 8 rounds)

Jun 2021

$195m

SERIES F

Sep 2020

$100m

SERIES E

Total funding: $492.6m

Company benefits

Work from home opportunities

Company HQ

Jefferson Park, Los Angeles, CA

Articles

From cream puffs to Yeezy Boosts: How the founders of the GOAT app came to supply sneakerheads with rare and popular kicks

Foot Locker invests $100 million in GOAT Group

Sneaker culture staple GOAT hits $1.75 billion valuation on new $100 million round

Goat Group agrees to buy streetwear marketplace Grailed

Leadership

Eddy Lu

(CEO)

Graduated from University of California, Berkeley. A serial entrepreneur, originally working as a consultant at Deloitte.

Daishin Sugano

(CPO)

Graduated from University of California, Berkeley. A serial entrepreneur who joined Y Combinator with GrubWithUs.

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