Associate Creative Director of Social, SharkNinja
$126-154k
Office located in Needham, MA
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
$126-154k
Office located in Needham, MA
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 5+ years of experience in social media and digital creative roles, ideally in fast-paced, high-growth environments or agencies
- A strong portfolio of social-first creative that demonstrates strategic insight, storytelling ability, and executional excellence
- Deep understanding of content trends, platform behaviors, influencer culture, and social-first storytelling
- Proven experience leading creative teams and collaborating with cross-functional partners
- Expert at turning briefs into impactful ideas with speed, agility, and creative clarity
- Exceptional communication and presentation skills — able to champion ideas at all levels
- Bachelor's degree in Marketing, Communications, Creative, or a related field (Master’s preferred)
What the job involves
- Reports To: VP, Creative Lead Home
- Works Closely With: Global Social Strategy, Content Creators, Social Creative Production
- We’re seeking a passionate and strategic Associate Creative Director (ACD) – Social Lead to help define and elevate SharkNinja’s social presence globally
- Reporting to the VP, Creative Home, this role will be instrumental in crafting compelling, innovative social media content that builds brand and product love, drives engagement, and connects authentically with consumers across platforms
- As the ACD, you will work closely with our Global Social Strategy team, in-house and external content creators, social production partners, and product development to develop best-in-class creative that reflects our brand DNA and cultural relevance
- Creative Concepting & Content Direction: Drive ideation and oversee the creation of engaging, platform-native content — from product storytelling to quick-turn trend responses to culturally relevant campaigns. Oversee end-to-end social campaigns from concept through production and delivery, ensuring creative excellence and consistency with brand voice
- Proof of Concept Posts: Ideate, shoot, edit and produce posts across platforms to demonstrate and / or sell-in concepts
- Mentor & Collaborate: Work hands on developing content by collaborating closely with designers, writers, editors, global strategists and creators to bring the work to life
- Cross-Functional Partnership: Work closely with cross-functional teams including product marketing, marketing, IMC, media, PR & Partnership teams to ensure work aligns with cohesive go to market launch objectives
- Performance Driven Insights: Create with purpose — balancing emotional resonance with business results — and evolve work based on performance insights
- Brand Stewardship: Ensure all content aligns with SharkNinja’s visual and tonal standards, while evolving with the social and cultural landscape
- Be a social media expert: Always watching, learning, and applying the latest trends, formats, and platform updates to keep our work fresh and competitive
- You’ll shape the voice and visual storytelling of iconic brands across platforms where our consumers live
- You’ll help define how SharkNinja shows up in culture, from big brand moments to real-time trends
- You’ll be part of a dynamic, innovative, and design-forward creative team in a business that never stands still
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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