MarTech Manager, Robinhood

• 4-5+ years of professional work experience in marketing technology, digital product development or implementation
• Knowledge and experience across the marketing technology stack. Examples include, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting
• Ability to break down complex concepts so that they’re simple, clear, and human
• Strong relationship-building capabilities and ability to work cross-functionally
• Data-driven approach to your work and decision-making
• Qualitative analytical ability and familiarity with A/B testing
• Experience with analysis and data tools (SQL, Tableau, etc.)
• Thrives in a fast-paced environment with a bias towards action

Desirable

• As the new member of Robinhood's Marketing Technology team, you'll play a key role in helping us build and support a world class Marketing Technology stack
• Our mission is to enhance, build and transform systems for the global Marketing organization
• With product and engineering, we are building a best-in-class, privacy-first martech stack from the ground up
• Performance marketers, lifecycle marketers and the global Marketing organization will be your customers
• You’ll work to understand what they need to drive KPIs across Acquisition, Activation, Engagement and Retention
• You’ll meet those needs by building or extending martech capabilities with the help of product, engineering, data engineering and data science teams
• As a Marketing Technology Manager, you will be the subject matter expert for:
• Collection, storage, and usability of marketing data
• Data movement from storage to channel destinations and capabilities
• Data infrastructure that enables all of marketing’s customer segmentation
• Examples of projects you’ll work on include:
• Implementation and maintenance of regulatory compliant and privacy-first marketing database
• Building out a complex multivariate experimentation infrastructure for the lifecycle team
• Creating faster experiment loops with self-serve analytics and dashboards
• Adding new and optimizing existing performance marketing pipelines using our customer data platform
• Deliver new segmentation capabilities using first and third party data
• Improve the user experience of Robinhood marketers by understanding their requirements and working with tech & vendor teams to deliver the right iterations at scale
• Scoping new technologies or projects that significantly modify the way we use data on marketing and how it flows through our platforms
• Building tech specs and business cases to align cross functional stakeholders around our shared goals
• Driving the process for new vendor technologies including driving build vs buy and build and buy decisions
• Ultimately responsible for the hygiene and health status of our core technology platforms
• Measure the impact and usage of our marketing technology platforms
• Championing the needs of our customers in cross-functional tech areas like data privacy and preferences technology
• Anchoring our team with a tech POV in advanced topics like experimentation, incrementality, MTA, permissioning, data philosophy, architecture, data flows, project management
• Be a strong customer champion for our marketing stakeholders
• Be a creative problem solver