Senior Performance Marketing Manager, Outreach
$110-140k
+ Incentive compensation bonus + RSUs
AI revenue workflow platform
Be an early applicant
AI revenue workflow platform
1001+ employees
Be an early applicant
$110-140k
+ Incentive compensation bonus + RSUs
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- The ideal candidate will have a solid background in performance marketing and channel management and be eager to expand their responsibilities within the Go-To-Market organization for a more integrated approach to driving growth
- Demonstrated history of delivering measurable results through performance marketing
- 7+ years of experience in growth marketing/performance marketing
- Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge
- Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner
- Hands-on experience with CRM systems such as Salesforce
- Building ABM segments and campaigns is a strong plus
- Exceptional communication and organizational skills
- Ability to thrive in a fast-paced, dynamic environment
- Strong proficiency with analytics tools and platforms
- We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you
What the job involves
- Our Digital Marketing team is small, but powerful. We sit at the intersection of pipeline growth, segment marketing and brand experience, blending analytical rigor with creative energy. We are innovative and nimble to constant changes in the marketing landscape, driving key business results for the organization
- The Senior Performance Marketing Manager is pivotal in driving pipeline growth by bridging marketing and operations to develop and execute data-driven campaigns across PPC, Social, Display, and Video Advertising Platforms
- This role emphasizes uncovering new growth opportunities to enhance campaign performance and profitability
- Key responsibilities include launching and optimizing campaigns across platforms such as Google, YouTube, 6Sense, Bing, OpenAI, Meta and others that come available
- The candidate will ensure scalability, maximize ROI, and follow best practices in campaign setup and structure with the ability to leverage AI in support of your responsibilities
- This role offers a unique opportunity to help shape our performance marketing strategy as we accelerate our growth trajectory, with meaningful autonomy over channel strategy and budget allocation within your portfolio
- Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process
- Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV)
- Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth
- Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals
- Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets
- Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS
- Leverage customer segmentation and target market inputs to optimize media performance
- Work closely with creative, product marketing, and sales teams to develop high performing ads
- Manage portions of a budget in the range of $5M-8M per year
- Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed
- Serve as the strategic expert for our paid digital programs
Our take
Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is an AI-enabled sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating insights from a rich set of industry data. Although there are numerous competitors in the space, the company's early focus on AI is what allowed it to get ahead in the market. and this supported Outreach
Outreach has continued to display good growth after achieving Unicorn status back in 2020. Its solutions have become a mission-critical part of the revenue stack for many customers, with notable names served by the company include Siemens, Twilio, and zoom. On top of this, Outreach announced it has achieved new ISO/IEC certification that recognises responsible AI management, becoming the first company in its category to earn this distinction.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Parental leave - Extended PTO for both parents, plus unique perks to ease the transition of returning to work
- Full medical benefits - Majority of employer paid medical, dental and vision coverage
- 401K - A competitive plan to help you save for retirement
- Flexible time off - We believe in a healthy work/life balance, and in our employees to make practical time off arrangements
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(Founder & Board Member)Was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
Abhijit Mitra
(CEO)Previously CPO at Commure, SVP and GM (Industry Verticals) at ServiceNow, and Global VP (SAP Cloud for Customer) at SAP.
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