Head of SEO, Smallpdf
Salary not provided
+ Phantom stock Option plan (Conditions apply)
Google Analytics
Ahrefs
Senior and Expert level
Remote from Europe
More information about location
PDF software
Open for applications
PDF software
21-100 employees
B2CInternal toolsSaaSCyber SecurityData Sharing
Open for applications
Salary not provided
+ Phantom stock Option plan (Conditions apply)
Google Analytics
Ahrefs
Senior and Expert level
Remote from Europe
More information about location
21-100 employees
B2CInternal toolsSaaSCyber SecurityData Sharing
Company mission
Smallpdf is on a mission to make PDF easy.
Role
Who you are
- This role is for someone who can operate at both strategic and tactical levels: define direction, align stakeholders, and deliver measurable results via strong execution - including getting your hands dirty with the details
- The ideal candidate is highly data-driven and analytical, but able to find creative new opportunities for organic growth
- 6–10 years of SEO experience including technical SEO, on-page, content, and off-page (ideally 2+ years in product-led SaaS)
- 2+ years leading a team, with a track record of developing high-performing SEO contributors
- Strong knowledge of modern search ranking systems and quality guidelines, with a track record of maintaining performance through algorithm updates
- Experience adapting SEO for AI-driven discovery (LLMO/AI search optimization)
- Understanding of technical SEO and LLMO including crawling and indexation, internal linking and information architecture, performance (CWV), structured data, etc
- Strong analytical and decision-making skills, with an experimental mindset and ability to ship iteratively with constrained resources before scaling what works
- Hands-on with core SEO tools (Google Search Console, Ahrefs, etc.) and comfortable collaborating with Data Analytics team as needed
- Clear communicator (written and verbal), able to align stakeholders and explain tradeoffs
- Ability to both “zoom out” to the level of overall company strategy and also “zoom in” to the level of tactical details, while adjusting approach quickly as needed based on data and landscape shifts
- Experience in international, programmatic, and product-led SEO
What the job involves
- Smallpdf is hiring a Head of SEO to own and execute our global organic search strategy
- Reporting to our new VP of Growth, the Head of SEO will manage the SEO team, set and prioritize the SEO roadmap based on expected growth in qualified traffic and new ARR, and partner closely with Product and Engineering to ship key initiatives
- You’ll also help shape our organic content strategy, improve our visibility in AI search/LLMs, and build a structured experimentation program to learn quickly and drive repeatable gains
- Lead Smallpdf’s global SEO program (technical, on-page, content, off-page) to grow organic visibility, relevant traffic, and new ARR from search, while improving discoverability in LLMs and AI-driven search
- Manage and mentor a team of 3-6 full-time and freelance SEO specialists. Set goals, development plans, and operating cadence (ideation, planning, execution, measurement and reviews). Foster a culture of rapid, high-quality execution and continuous learning
- Partner with the Head of Marketing to drive brand visibility in AI Search / LLMs
- Own Smallpdf’s SEO roadmap, linking priorities to: A) business outcomes (e.g. new ARR), B) SEO metrics (e.g. rankings, traffic, backlinks), and C) LLMO metrics (e.g. brand visibility, citations, mentions)
- Collaborate strongly with Product and Engineering to execute our SEO roadmap
- Align stakeholders across the Leadership team, Marketing, and Product and Engineering to ensure SEO and LLMO priorities are properly understood and resourced. Report back on results with clear data, action plan, and asks
- Design, implement and iterate experiments to improve SEO performance at a rigorous pace. Build a standard operating procedure for SEO experiments including hypothesis, prioritization, measurement, rollout and reporting
- Help shape Smallpdf’s content strategy to align with SEO and LLMO opportunities. Provide input on optimizing content operations (target keywords, content templates, refresh cycles, competitive research) to expand our organic footprint while maintaining quality
- Define and track SEO KPIs, running recurring audits and monitoring to ensure we remain on-track and mitigate risk
Application process
- Please apply using the form below and upload your CV - in English, as it’s the standard working language at Smallpdf. A PDF format is preferred
Our take
PDFs might be the bane of many employees’ existence, but they are not going anywhere. Smallpdf was created to ease the pain of converting, compressing and editing documents.
The company has focused on increasing the efficiency of handling PDFs wherever workers might encounter them. That has led Smallpdf to prioritise integrations with other major enterprise software companies such as Dropbox.
The startup is not happy to sit with its 25M+ unique users per month and is looking to acquire more customers through providing its services on additional platforms. Think fully-fledged native mobile apps for iOS and Android.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Company benefits
- Flexi Time | Early bird or slow to rise? We’ve got you covered with flexible working hours to suit you at your most productive.
- Choose Your Own Platform | Apple evangelist, Linux lover, or Windows disciple? We’re platform agnostic, so you have the freedom to choose how you work
- Free German Lessons | Sprichst du Deutsch? If that sounds like Greek to you, you’ll love that we offer free German language lessons
- Personal Development | We help our employees grow. Each year, you’ll get an allocated budget, plus dedicated time for personal development
- Free Food & Drinks | Enjoy our famous weekly team lunches, plus unlimited free coffee, and our fully stocked fridge—on the house
- All for Fun & Fun for All | Soak up the Swiss Alps, meet with your team in a canoe on Lake Zurich, or zoom around in a go-kart! We’re all for fun!
Company HQ
Alt-Wiedikon, Zürich, ZH
Leadership
Manuel Stofer
(CGO & co-founder)Stepped aside as CEO in 2019. Previously a web developer for many years, most recently at rtp.ch.
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