Vice President of Marketing, Instapage
Landing page creation platform
Job no longer available
Landing page creation platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To enable users to create, personalize, and optimize landing pages at scale, in minutes, without a developer.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or equivalent
- 10+ years of experience in senior marketing roles, with a track record of scaling growth in technology/SaaS companies
- Proven experience in building and leading high-performing teams
- Expertise in various marketing disciplines: digital, content, product, brand, PR, and more
- Exceptional analytical, leadership, and communication skills
- Ability to adapt in a fast-paced environment, leading through change and ambiguity
- Familiarity with Instapage's market and our target customer segments
What the job involves
- As the Vice President of Marketing, you will spearhead our global marketing strategy, influencing the growth trajectory of Instapage
- This pivotal leadership role will combine strategic thinking with hands-on execution, working closely with the executive team and leading a diverse marketing team
- Develop and execute a comprehensive marketing strategy, aligning with Instapage's goals and mission
- Mentor, guide, and expand a high-performing marketing team, fostering a culture of innovation and excellence
- Uphold and elevate the Instapage brand across all marketing channels and touchpoints
- Utilize market research, customer insights, and analytics to guide marketing decisions and optimize ROI
- Work closely with cross-functional teams (Sales, Product, Customer Success) to ensure alignment in go-to-market strategies
- Oversee the marketing budget, ensuring efficient allocation and maximized returns
- Stay abreast of industry trends, competitors, and emerging technologies to ensure Instapage remains at the forefront of digital marketing solutions
Our take
Instapage promises to design the ideal landing page for businesses, while also providing them with an array of tools that help improve and scale marketing efforts. Its tools streamline the process of deploying unique landing pages by permitting marketers to create advertising campaigns without the need for external or technical resources.
There is huge competition in the landing page space with HubSpot Marketing Hub, unBounce, Salesforce Marketing Cloud Email Studio and Leadpages just some of the company's rivals . One of the ways that Instapage looks to stand out from the crowd is to offer an intuitive approach to workflows, which makes it easier for teams to work together collaboratively.
The company has become successful thanks to its ability to attract clicks, and assist businesses in creating on-brand and mobile-responsive platforms. Recently, Instapage appointed a new CEO to bring heightened expertise to its operations as it grows and innovates into the future, focusing particularly on maintaining its now-established position as a category leader.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-43% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$20m
EARLY VC
Apr 2018
$15m
SERIES A
Total funding: $36.6m
Company benefits
- Flexible work hours
- Work from home stipend
- Paid time off - vacation, sick leave & major holidays
- Mental health days
- Open leadership, smart peers, and meaningful work
- Work with folks who embody a move fast and innovate mentality
- Support for career development and professional growth
- Health insurance
- Technology and resources - we'll help set up your home office with top-notch technology
- Paid parental leave - up to six weeks of parental leave to bond with your new child
Company HQ
The East Cut, San Francisco, CA
Leadership
Tyson Quick
(CPO)Was previously CEO of the company. Studied Marketing at Boise State University. Founded Meshnet Capital and Postclick.
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