Performance Marketing Associate Manager, Amplify
$75-83k
+ Bonus
K-12 curriculum & assessment publisher
Be an early applicant
K-12 curriculum & assessment publisher
1001+ employees
Be an early applicant
$75-83k
+ Bonus
1001+ employees
Company mission
To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.
Role
Who you are
- The ideal candidate brings a foundational understanding of digital marketing channels - including web, social, email, AI marketing, paid media, and content marketing - and intermediate experience with digital acquisition and retention strategies
- This role is a great fit for someone who is highly organized, data-driven, and excited to contribute to measurable marketing success
- BA/BS degree
- 3+ years of work experience in marketing, communications, or a related field
- Experience with marketing CRM systems and analytic tools
- Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
- Ability to work collaboratively with colleagues in a data-driven, team-focused environment
Desirable
- Experience with HubSpot and SalesForce
- Experience using a content management system (CMS)
- Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter
- Understanding of core marketing concepts and digital strategy
- Proficiency with Google tools, including Google Analytics and Google Ads
- Experience using project management systems
What the job involves
- Amplify is seeking a skilled Performance Marketing Associate Manager to join our team in support of our Science and Math products and Amplify Classroom, a free K–12 platform for math, literacy, and science lessons
- This role offers the opportunity to partner closely with marketing leadership in a fast-paced, results-driven environment
- The Associate Manager will sit on the performance marketing team and collaborate with content and product marketers to develop digital campaigns and assets that align with enterprise-wide goals
- Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
- Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals
- Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
- Use project management tools to lead and track digital campaigns efficiently from start to finish
- Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
- Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools
- Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies
- Support the development of direct reports, helping them align their work to team and company objectives
- Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement
Our take
Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.
The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.
After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$215m
GROWTH EQUITY VC
Mar 2021
$0.1m
GRANT
Total funding: $263.3m
Company benefits
- Full benefits: Our health insurance options include health, dental, and vision coverage for spouses, domestic partners, and children—effective on your date of hire. We make a generous contribution to all employee HSA plans, which can be used to cover eligible health expenses. We offer unlimited paid time off, a 401(k) plan with an employer match, long- and short-term disability, and employer-sponsored employee life insurance. We offer paid parental leave, backup childcare and backup eldercare. On top of all that, we also provide our full-time employees with a robust voluntary benefits program that includes coverage options for everyone in the family, including pets.
- Opportunities for inspiration: Amplify believes in the importance of supporting charitable nonprofits in the communities where we live and work. We encourage employees to support organizations that promote the welfare of children and families in the areas of education, health, and social services. One way for employees to give back is through our Volunteer Time Off program, which allows employees to take 16 hours each year to contribute to an eligible charitable or nonprofit organization.
- Tuition reimbursement: Full-time employees who are enrolled in an accredited college or university course related to their areas of work are eligible to receive tuition reimbursement.
Company HQ
Dumbo, NY
Leadership
Larry Berger
(Co-Founder & CEO)Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.
Catherine Mackay
(COO & President)Catherine joined Amplify in 2014 as a Consultant of Amplify Learning. She quickly moved into the role of GM and SVP of Middle School ELA, then CEO of Amp,ify New Curriculum before becoming COO in 2018. Prior to Amplify, she spent 8 years at Tablet Hotels (acquired by Michelin) as the Head of Business Development and Director of the Operating Board.
LaShon Ormond
(CIO)LaShon joined Amplify in 2011 as a Project Manager. While at the company, she's held a number of roles and moved into the role of Chief Impact Officer in 2023.
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