Head of Marketing, k-ID

• 8–12 years of B2B marketing experience, with at least 3 years owning demand generation or growth at a scaling SaaS company
• Proven track record of owning and achieving key marketing metrics such as MQLs, SQLs, and pipeline growth
• Experience managing and mentoring a team of marketing professionals
• Experience scaling a marketing function through significant ARR growth phases in a high-growth SaaS environment
• Strong knowledge and understanding of agentic workflows in the context of marketing and demand generation
• Strong understanding of the marketing funnel and how to optimize it for conversion
• Excellent written and verbal communication skills
• Proficiency in English is required

Desirable

• The Head of Marketing is accountable for building and scaling k-ID’s demand generation engine, owning the end-to-end marketing funnel from awareness through MQL creation, and driving measurable contribution to pipeline and revenue
• As the leader of the newly formed Marketing department, you will own the marketing funnel, from awareness through MQL creation, partnering closely with Sales on SQL conversion and pipeline quality
• This role is a unique blend of strategic leadership and hands-on execution
• You will build a focused team that includes content production and marketing ops, while also playing a critical role as a human-in-the-loop approver within an innovative agentic marketing workflow
• You will directly report to the CEO, and work closely with the Head of Comms & Policy, the Head of Product, and the Sales team to build a world-class marketing function that establishes k-ID as the undisputed leader in age-aware digital experiences
• Demand Generation & Growth:
• Develop and execute a comprehensive demand generation strategy to drive MQLs and sales pipeline
• Own the marketing funnel and all associated metrics, with a relentless focus on optimizing for CAC and conversion
• Lead the commercial launch execution for new product features and integrations, partnering with Product on positioning and with Comms on external narrative
• Oversee all paid and organic acquisition channels, including paid ads, SEO, content marketing, and partnerships
• Agentic Workflow & Process Optimization:
• Own governance and quality control within k-ID’s agentic marketing workflow, ensuring strategic clarity, brand coherence, and regulatory alignment across all marketing outputs
• Champion the use of AI and automation to improve the efficiency and effectiveness of the marketing team
• Continuously refine and optimize the agentic workflow in collaboration with the Product team
• Team Leadership & Management:
• Define ICP segmentation and market prioritization in partnership with Sales and Product
• Build scalable marketing processes and operating cadence aligned with company growth targets
• Establish marketing contribution reporting for executive leadership
• Foster a culture of experimentation, data-driven decision-making, and continuous improvement
• Collaborate with the Head of Comms & Policy and the Head of Product to ensure a cohesive and integrated go-to-market strategy
• Product Marketing & Sales Enablement:
• Translate product positioning into commercial messaging that drives demand, ensuring all marketing claims align with Product-defined capabilities
• Oversee the creation of high-impact sales collateral, including presentations, case studies, and one-pagers