Principal Visual Designer, Red Ventures
Lonely Planet
$120-160k
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$120-160k
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 7+ years of experience in digital design, with a strong focus on marketing and sales-driven projects
- Experience in travel, hospitality, or lifestyle industries is a plus
- Mastery of design tools such as Adobe Creative Suite, Figma, and other relevant digital design software
- Expertise in responsive design, web design, mobile-first experiences, and knowledge of HTML/CSS for digital marketing needs
- A strong portfolio showcasing digital marketing campaigns, sales enablement designs, and user-centered design solutions across multiple platforms
- Proven experience creating high-converting landing pages, digital ads, email campaigns, and other marketing assets
- Ability to translate complex business and marketing goals into compelling and user-friendly digital designs
- Strong communication skills, with the ability to articulate design ideas and concepts clearly to cross-functional teams
- Experience working in a fast-paced environment with multiple stakeholders, managing priorities and meeting deadlines
- A passion for travel and creating digital experiences that inspire and engage modern travelers
What the job involves
- We are seeking a Principal Designer to lead digital design efforts focused on marketing and sales requests.
- In this role, you will be at the forefront of shaping our digital brand identity, creating impactful marketing collateral, and supporting sales-driven initiatives across multiple platforms
- Lead Digital Marketing Design: Own the creative design process for digital marketing campaigns, including web, mobile, social media, email, and other digital touchpoints, ensuring alignment with brand identity and business goals. With potential for team management
- Sales-Driven Design Solutions: Develop user-centric designs that support sales initiatives, such as product promotions, landing pages, lead generation assets, and digital advertisements. Collaborate with the sales team to create compelling visual content that converts
- Cross-Functional Collaboration: Partner closely with the marketing, sales, product, and engineering teams to ensure that design solutions meet business objectives, engage users, and are technically feasible
- Brand Evolution: Help evolve our digital brand identity to remain fresh, innovative, and relevant, while honoring our legacy as a trusted travel brand. Ensure consistency across all digital touchpoints
- Optimize for Performance: Work closely with analytics and marketing teams to test and optimize digital designs, using data to improve user engagement and conversion rates
- Lead Visual Storytelling: Translate marketing and sales narratives into visually compelling stories, using innovative design approaches to communicate the brand message and value propositions effectively
- Stay Ahead of Trends: Stay informed on the latest trends in digital design, marketing technology, and user behavior, applying new techniques and best practices to stay competitive in the travel industry
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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