Social Media Investment Director, Basis Technologies
$90-150k
Digital advertising platform
Job no longer available
Digital advertising platform
1001+ employees
Job no longer available
$90-150k
1001+ employees
Company mission
To provide digital advertisers with powerful automated digital media management, so they can focus on growth.
Role
Who you are
- 5+ years of experience in paid social media planning, with extensive prior experience in execution across all platforms
- 2+ years of experience mentoring individual contributors
- Strong strategic planning experience and working with integrated media plans
- Experience in analyzing internal processes and quality of work to improve results for clients
- Demonstrated examples of thought-leadership on using social strategy and tactics to meet complex business goals
- Passion for customer success from every perspective
- Strong ability to troubleshoot and problem solve
- Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
- Expert proficiency in Excel, PPT
- Exceptional communication skills
- Demonstrated examples of thought-leadership on using social strategy and tactics to meet complex business goals
- Expertise in providing feedback to improve media plans, capabilities and offerings
What the job involves
- Stewarding client relationships to ensure business needs and media objectives sit at the center of our engagement
- Maintaining a standard of client excellence for their team by overseeing strong social media plan development guided by clear business rationale
- Delivering high levels of client satisfaction to ensure client retention and growth
- Overseeing service on large client campaigns and ensuring daily requests are met by identifying, evaluating, brainstorming, and recommending new media solutions alongside their team
- Collaborating with internal Client Development teams in identifying and pitching new business opportunities
- Prioritizing client needs through a solutions-oriented mindset
- Conducting 1:1 meetings with direct reports and onboarding new hires
- Contributing to Basis team member knowledge through hands-on mentoring, training, and participation in regional calls/meetings
- Overseeing workload assignments to ensure alignment in resources to provide innovative campaign strategies and a high level of accountability for quality work
- Aligning with other Social team leaders to share and establish best practices for generating quality strategies and work
- Cultivating strong internal relationships with the Sales, Integrated Media Solutions, Strategy and Research, and Investment and Operations teams
- Contributing to regular internal account review sessions to ensure alignment between cross-functional teams to exceed client expectations and meet business objectives
- Contributing to new client business pitches as requested by the VP, Social Media Solutions
- Leading by example, supporting Basis’ values and positively contributing to team culture
Our take
The landscape of advertisement has changed dramatically over the years, with campaigners now needing to deliver video advertisements quickly and efficiently across a vast range of digital platforms. This is easier said than done, however, with the range of existing advertisement management platforms being slow, segmented, and antiquated.
Basis Technologies provides a digital marketing platform that allows users to manage advertisement campaigns across a variety of digital platforms. The demand-side platform provides a variety of automated tools that facilitate publishing quick and large-scale changes to campaigns, in addition to providing analytical insights and other innovative assistance tools.
Whilst other DSPs are providing digital marketing tools for advertisement management, Basis Technologies stands out by providing an all-in-one, fully unified platform. By covering all the bases, the company claims to be the first single sign-on media automation platform that can deliver to the variety of channels and vendors required in modernized advertising.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
May 2015
$30m
SERIES B
Dec 2010
$22.5m
SERIES A
Total funding: $52.5m
Company benefits
- Employer HSA Funding
- Wellness Screenings
- Maternity, Paternity & Partner Leave
- 401(k) & Employer Match
- Gym & Tuition Reimbursements
- Student Debt Contribution
- Flexible Time Off
- Paid Three-Week Sabbatical
- Charity/Volunteer Day
Company HQ
Chicago Loop, Chicago, IL
Leadership
Shawn Riegsecker
(Founder & CEO)Co-Founder and Co-Chairman at Unite America, and Board Member of the Metropolitan Planning Council. Started their career as Director of Akron Beacon Journal, before VP roles at cleveland.com and Everstream Solutions.
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