Business Development Representative Program Manager, Pure Storage
Inbound Marketing, AMER/EMEA
$127-191k
This role may be eligible for incentive pay and/or equity
Data storage company
Job no longer available
Data storage company
1001+ employees
Job no longer available
$127-191k
This role may be eligible for incentive pay and/or equity
1001+ employees
Company mission
To redefine the storage experience and empower innovators by simplifying how people consume and interact with data.
Role
Who you are
- Strong leader with experience driving data-driven decision making with cross-functional teams to make an impact on revenue and .com performance
- Ability to work with web marketing, sales, MOPS, media teams and more to develop and influence strategies that drive .com conversions
- KPI focused & analytics-driven
- Familiarity with SFDC and lead generation tools and systems
- Passion for working at the intersection of digital, sales and marketing for impact
- Preferred: french or german second language
- Ability to work onsite in our NYC office
What the job involves
- The Inbound Marketing, BDR Program Manager is responsible for the synchronized planning, management and optimization of all conversion channels across the Digital Demand Center supporting AMS and EMEA (UK, DE, FR)
- In this role, you will assess the overall health and performance capabilities needed to drive conversions, qualified leads and pipeline
- Your primary focus is to align and streamline all digital channels and innovate to speed lead conversion working across a number of key internal stakeholders including web, paid media, MOPS, sales/SDR/BDR and field marketing
- This role partners closely with SDR/BDR leaders and teams to ensure teams are set up to optimize conversion of leads to opportunities
- Inform and enable BDRs/SDRs of marketing programs implemented across both theaters of AMS and EMEA that will deliver MQLs
- Work in partnership with product/solution, campaign, and field teams to build and tune the sales engagement playbooks and call scripts leveraged by the BDR/SDR teams
- Rationalize and help coordinate and support outbound call campaigns (i.e., GTM Sales Plays, etc.) across sales and 3rd party agencies
- Partner with key stakeholders to operationalize and optimize high intent channels to drive conversions, including Chat, Book a Meeting, and Test Drives
- Accountability to partner with Inbound, Digital, and Field Marketing teams to build, manage and optimize regional Drift playbooks. Explore new avenues to engage prospects using chat
- Conduct an audit of both AMS/EMEA localized websites performance for lead conversion across all high-intent channels and build a roadmap to optimize for performance
- Work with Marketing Operations on overall reporting accuracy across dashboards and integrated systems
- Provide insight to campaign and field marketing leadership which programs are generating pipeline, bookings and recommendations to optimize performance
- Hold bi-weekly reviews with paid, ABM and regional SDR/BDR teams to assess opportunities to improve performance and address gaps and issues to increase web conversions; review high-intent funnel dashboard and guide teams where to focus based on data insights
- Assess and identify areas for lead funnel conversion improvement, from data insights that inform lead scoring to the lead qualification process and handoff with the sales teams
Our take
Named one of the top 50 Hottest Edge Hardware, Software, and Services Companies of 2022, Pure Storage is a data storage company that helps tech and software businesses leverage the continuous innovations of AI and machine learning through its storage solutions. From Roblox to NASA, many of Pure Storage’s customers are leaders in their fields.
After seeing rapid revenue growth in the early 2010s despite overall losses, Pure Storage’s 2015 IPO benefitted the company over the next half-decade, spreading losses with public trade. The risk especially paid off when many companies migrated to cloud services in the 2020s.
As data centers flew into the crosshairs of sustainable energy efforts, Pure Storage has remained on the right side of publicity through its Evergreen // One portfolio, a flexible consumption-based storage model for providers. In January 2023, Pure Storage reported continued subscription growth for this model and should continue on track as its hefty and influential client list evolves to meet sustainability goals.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$225m
SERIES F
Aug 2013
$150m
SERIES E
Total funding: $474.9m
Company HQ
Santa Clara, CA
Leadership
John Colgrove
(CTO)Previously EIR at Sutter Hill Ventures, Fellow at Symantec Software, and Engineer at Amdahl.
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