Product Marketing Manager, Grammarly
$155-237k
Salary applicable for US based candidates, dependent on location. For candidates based in Canada: $154,000 - $211,000 CAD
AI-powered writing assistant
Be an early applicant
AI-powered writing assistant
1001+ employees
Be an early applicant
$155-237k
Salary applicable for US based candidates, dependent on location. For candidates based in Canada: $154,000 - $211,000 CAD
1001+ employees
Company mission
Grammarly's mission is to improve lives by improving communication.
Role
Who you are
- Experience: You likely have 3–5 years of experience in product marketing, with a track record of launching product and owning go-to-market strategies from concept to launch
- Your background includes crafting positioning and messaging, leading cross-functional launches, and driving adoption and engagement for new product features
- Experience in zero-to-one product work — particularly in AI-powered tools or calendar products — is a plus
- Strategic Thinker – You analyze complex problems and develop innovative solutions
- You anticipate market trends, adapt strategies quickly, and thrive in zero-to-one product environments, balancing priorities across multiple product pods
- Customer & Market Insightful – You deeply understand customer needs and synthesize research to guide roadmap and GTM priorities
- You know how to spot differentiation opportunities, and you may bring bonus expertise in Calendar products or AI-powered productivity tools
- Product Positioning and Messaging – You craft compelling, category-defining product stories that cut through noise
- You excel at managing multiple overlapping launches and iterating quickly based on feedback
- You influence without direct authority and navigate competing priorities with ease
- Versatile Operator – You adapt quickly, moving between strategy and execution with minimal oversight
- AI Enthusiast: You believe AI will revolutionize how we work as well as the experiences that we create for our customers
What the job involves
- As a Senior Product Marketing Manager, you will own the go-to-market strategy for two of Superhuman's most important product bets: AI and Calendar
- You'll craft category-defining narratives, lead high-impact launches, and collaborate across Product, Design, Sales, and Customer Success to drive adoption, retention, and revenue growth
- From influencing product direction through research to executing flawless launches, you'll play a crucial role in bringing our most innovative ideas to market—and ensuring their success
- Drive Calendar Product Marketing: Lead GTM strategy, including customer segmentation, messaging, betas, and product launches, for our dedicated Calendar experience
- Shape the narrative for this emerging product area to deliver customer value and fuel growth for the business
- Support AI Go-to-Market Strategy: Develop positioning, messaging, onboarding, and in-product guidance for Superhuman’s AI features to increase activation and usage
- Drive customer acquisition impact through targeted launches and campaigns
- Customer Research & Insights: Deepen our understanding of target users across technology and professional services workflows
- Use qualitative and quantitative research, competitive intel, and feedback loops to improve product/market fit and influence roadmap priorities
- Cross-Functional Collaboration: Work with Product, Design, Marketing, Sales, and Success leaders to align priorities, shape launch timing, and champion insight-led advocacy across the company
- Decision-Making Ownership: Own day-to-day GTM plans, positioning, and messaging for AI and Calendar products
- Drive key adoption and usage metrics, and collaborate on prioritizing features that deliver the most customer and business impact
- You align messaging with the brand, differentiate in crowded markets, and collaborate closely with executives on storytelling
- You partner with Product and Design during early development to influence the roadmap, then create and execute GTM strategies that drive adoption, retention, and revenue
- Data-Informed Decision Maker – You define and track adoption, engagement, and retention metrics
- You interpret complex data to guide GTM decisions and communicate insights clearly to stakeholders
- You build trust and alignment across Product, Design, Sales, CS, Marketing, and partner organizations
- You take ownership of ambiguous problems and deliver end-to-end results across a wide range of business and product challenges
- Driven by passion and curiosity, you leverage AI to dramatically increase your own productivity and the impact of your team
Our take
From professional writing to everyday correspondence, effective communication is critical. Grammarly is an AI-powered writing assistant that helps people write clearly and without mistakes, checking spelling, grammar, and other potential pitfalls.
Grammarly was originally launched as a subscription service for students, although the platform has moved into the mainstream in the last decade. It went freemium in 2015 and now works across more than 500,000 applications and websites including email clients, enterprise software, and word processors. Paid tiers give users more tools beyond grammar and spelling checks to include things like word choice, sentence rewrites, tone adjustments, fluency, and formality level.
The company has been profitable since the beginning and now has a valuation of more than $13 billion, placing it among the 10 most valuable startups in the US. The AI writing assistant space is heating up, and Grammarly is hoping to defend its positions against offerings including Scalenut, Ginger and Microsoft's Editor by the release of its SDK, making it far easier to integrate Grammarly into other applications. So far this has been used in over 4,000 products and earned excellent ratings and increased user numbers of Grammarly's service.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$200m
LATE VC
Oct 2019
$90m
LATE VC
Total funding: $400m
Company benefits
- Support for professional development with training, coaching, and regular feedback
- Global, local, and team-specific events and programs
- Catered lunches
- Gym and recreation stipends
- Admission discounts
- Work from home opportunities
- Medical, dental, vision, financial, and other benefits, as well as equity
- Support to set up a home office
- Ample and defined time off
- 401(k) matching
Company HQ
Financial District, San Francisco, CA
Leadership
Alex Shevchenko
(Board Member)Studied at Vienna's International University before receiving an MBA from the University of Toronto. Co-founded MyDropBox.com in 2006. The company was bought by Blackboard Inc. three years later. Co-founded Grammarly in 2009.
Max Lytvyn
(Head of Revenue & Board Member)Studied for an MBA at Vanderbilt University before joining Blacboard Inc. as Director of Product Strategy in 2007. Was General Manager and then Partner at Sciworth Labs from 2004 to 2013. Was a Board Member at Uniweb and invested in farmland investment platform FarmTogether.
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