Product Marketing Leader, Workiva
Financial Services
Salary not provided
Senior and Expert level
Amsterdam
London
More information about location
Business data platform
Posted today
Business data platform
1001+ employees
B2BEnterpriseComplianceAnalyticsData AnalysisCloud Computing
Posted today
Salary not provided
Senior and Expert level
Amsterdam
London
More information about location
1001+ employees
B2BEnterpriseComplianceAnalyticsData AnalysisCloud Computing
Company mission
Workiva’s mission is to power transparent reporting for a better world.
Role
Who you are
- Bachelor’s Degree in marketing or related field
- 8+ years experience in product marketing, industry marketing, or corporate marketing
- Thorough working knowledge of the FInancial Services industry
- Reliable internet access for any period working remotely, not in a Workiva office
Desirable
- Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
- Experience with industry technologies that service the relevant processes of the buyer persona
- Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driven strategies
- Exceptional listening, communication, and program management skills
- Knowledge of European and global financial services markets - specifically focusing on the broader regulated reporting market within Investments, including external and internal reporting subprocesses
What the job involves
- Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for investment firms, banks, and insurance companies across the globe
- Workiva is seeking a Product Marketing Director to create and manage global go-to-market efforts specifically targeting Financial Services - Banking, Insurance and Investments
- The Product Marketing Leader for Financial Service is a subject-matter expert who creates the go-to-market strategies for products and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes
- They lead product and solution launches cross-departmentally and identifies and prioritizes product features while providing consulting and management support to the assigned business initiative
- Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
- Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
- Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
- Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
- Develop product positioning and complete competitive analysis
- Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
- Identify key functional, ecosystem, and operational requirements to serve the targeted market better
- Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
- Become an influencer through thought leadership exposure and speaking engagements across industry associations
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its cloud-based data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401k w/ match
- Health, dental, and vision
- Vacation accruals
- Life and disability insurance
- Employee stock purchase plan
- Volunteer time-off
- Parental leave
- Travel & accident insurance
- Paid holidays
- Work remotely
- Discount programs
- Health and wellness
- Pet-friendly atmosphere
- Choose from additional plans that cover legal expenses, stolen identity, or even your pet's health
Company values
- Customer success: Always delight our customers.
- Innovation: Keep creating solutions and finding better ways.
- Trust: Always rely on each other.
- Inclusion: Support a diverse community where we all belong.
- Integrity: Do the right thing, every time.
- Accountability: Be responsible for your success and failure.
- Collaboration: Share resources and work together.
Company HQ
Holborn, London, UK
Articles
Leadership
Marty Vanderploeg
(CEO, not founder)Previously worked as a Professor at Iowa State University. Founded Engineer Animation Inc. in 1990.
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