Social Media and Community Manager, Newsela
$70-80k
+ Incentive stock options
Online platform for education content
Job no longer available
Online platform for education content
201-500 employees
Job no longer available
$70-80k
+ Incentive stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- 3+ years of experience in social media management, community building, or digital marketing
- Strong understanding of social media algorithms, trends, and best practices
- Experience using social media management tools (Hootsuite, Sprout Social, or similar)
- Excellent writing, communication, and storytelling skills
- Proven ability to grow and engage online communities
- Data-driven mindset with experience in analyzing social media metrics
- Passion for fostering meaningful conversations and relationships online
What the job involves
- Newsela’s Social Media and Online Community Manager leads our brand’s digital presence on social media, engages with our audience, and fosters an active online community
- This role is critical in shaping our brand’s voice, driving engagement, and building relationships with customers, end users, and influencers
- Develop and execute a comprehensive social media strategy aligned with business goals of driving new users and encouraging product adoption
- Contribute to and leverage a shared Editorial Calendar to create platform-optimized content (polls, Q&As, reels, videos, graphic carousels) across social channels
- Stay ahead of trends, adjusting the posting schedule based on current events, trending topics, business priorities, and performance analytics
- Manage and grow our presence across key platforms (LinkedIn, Twitter, Instagram, Facebook, etc)
- Monitor trends, conversations, and competitor activity to keep our brand relevant
- Track and analyze performance metrics both within platform and off-platform, adjusting strategies to optimize engagement and reach
- Build and nurture an engaged online community across owned channels
- Collaborate with Community Coaches and internal subject matter experts to elevate teacher voices and advocacy within and beyond the Newselaverse
- Partner with the Growth Marketing Manager and Customer Engagement Manager to cross-promote activations and programs on social / online community channels
- Develop initiatives to encourage user-generated content, discussions, and brand advocacy on our online channels (ex: hosted chats, live feeds)
- Respond to community inquiries, comments, and concerns in a timely and brand-aligned manner. (can outsource to a designated Support team member or SEM)
- Identify and activate brand champions and influencers to amplify our message. (Collaborating with SEMs, Educator Spotlights, Customer Engagement Manager)
- Partner with internal subject matter experts to create a process for generating platform-optimized content that provides daily, weekly coverage across channels
- Work closely with content marketing, demand generation, and product marketing teams to ensure social media and community efforts align with broader marketing initiatives
- Support product launches, events, and campaigns with engaging digital storytelling
- Leverage social listening tools to gather insights and inform content strategies
- Track the impact of social campaigns on company-level OKRs: primarily growth and engagement, secondarily demand generation
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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