Advertising Account Director, Demandbase

Mid-Market

$88-133k

+ Offers Equity + Offers Commission. The base compensation range for this position for candidates in the San Francisco CA. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific

Mid and Senior level

Remote from US

Go-To-Market engagement & marketing software

Open for applications

Go-To-Market engagement & marketing software

501-1000 employees

B2BMarketingBusiness IntelligenceCloud ComputingSales

Open for applications

$88-133k

Mid and Senior level

Remote from US

501-1000 employees

B2BMarketingBusiness IntelligenceCloud ComputingSales

Company mission

To transform how B2B companies go to market.

Job

Company

Role

Who you are

3+ years of mid-market or new business sales experience in digital media, DSP, ad-tech, or related advertising solutions
Proven success closing net-new business and building pipeline through proactive prospecting, outreach, and discovery
Experience selling into marketing and advertising teams, with the ability to engage both decision-makers and functional buyers
Demonstrated ability to convert cold or lightly engaged accounts into first-time customers
Comfortable operating without rigid playbooks; thrives in fast-paced, evolving environments
Curiosity, initiative, and creativity in uncovering customer needs and aligning solutions
Excitement of the use of AI, automation, and creative tactics to sell smarter
SaaS/ABM familiarity is a plus, but not required—this role provides exposure and growth into SaaS sales motions

What the job involves

Demandbase is seeking an experienced and driven Advertising Account Director, Mid-Market to drive new business acquisition across the mid-market segment
This role is a unique opportunity for a mid-market seller to expand beyond ad-tech into SaaS and ABM, operating at the intersection of media, programmatic, and software
You’ll own a defined mid-market territory focused primarily on net-new revenue acquisition, engaging accounts that may be new to Demandbase or have had limited prior engagement
The Advertising Account Director, Mid-Market will play a critical role in expanding Demandbase’s Advertising business by bringing new customers onto the platform and establishing a strong foundation for long-term growth
You’ll focus on identifying, engaging, and closing new opportunities while introducing Demandbase’s Ads and ABM solutions to prospective customers
This is an ideal role for a hunter-minded seller who thrives in fast-paced startup like environments and wants to broaden their expertise between media, adtech, and SaaS while helping shape Demandbase’s mid-market Ads motion
Own a mid-market territory of approximately 100 accounts with a ~$10M annual quota, focused primarily on new opportunities
Prospect into new and previously unengaged accounts, developing greenfield opportunities from initial outreach through close
Convert previously inactive or lightly engaged accounts into new customers through discovery-led, consultative, collaborative selling
Build relationships with marketing, demand generation, and advertising leaders, developing multi-threaded engagement early in the sales cycle
Partner closely with GADs and ACs in a co-selling motion, aligning on account strategy and ensuring a cohesive SaaS and Ads go-to-market approach
Manage deal cycles ranging from fast-moving monthly or quarterly closes to more complex 6–9 month buying processes
Drive consistent outbound and inbound pipeline creation, maintain forecast accuracy, and execute disciplined sales processes
Serve as a trusted advisor in advertising, linking Demandbase’s Ads and ABM platforms to measurable customer outcomes
Collaborate cross-functionally with Marketing, Product, and Customer Success to strengthen Demandbase’s brand presence in the advertising ecosystem

Our take

B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.

Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.

Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-3% employee growth in 12 months

Glassdoor (4)

Company

Funding (last 2 of 7 rounds)

May 2017

$65m

SERIES H

Jul 2015

$30m

LATE VC

Total funding: $158m

Company benefits

Health and Wellness Plans
Stock Options
Flexible Time Off & Holidays
Family Friendly Benefits
Remote Friendly
Inclusive and Open Company Culture
Professional Development

Company HQ

Yerba Buena, San Francisco, CA

Leadership

Chris Golec

(Founder & Board Director)

Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.

Gabe Rogol

(CEO)

Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.

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