Marketing Manager, ArtBlocks
$100-120k
Digital art market
Job no longer available
Digital art market
21-100 employees
Job no longer available
$100-120k
21-100 employees
Company mission
To bring compelling works of contemporary generative art to life.
Role
Who you are
- The ideal candidate will be well-versed in marketing strategy, demand generation, and product marketing, with a strong willingness to roll up their sleeves and actively participate in manual posting and other tasks while we work to automate processes
- Proven experience as a marketing manager or a similar role, with a track record of driving successful marketing campaigns and initiatives
- Strong background in marketing strategy, demand generation, and product marketing, with a deep understanding of digital marketing channels and analytics
- Familiarity with blockchain technology, NFTs, and the art industry is highly desirable
- A hands-on and proactive approach, with a willingness to dive into the details and actively participate in manual marketing tasks when required
- Exceptional communication and interpersonal skills, with the ability to engage and connect with diverse audiences
- Strong analytical mindset, leveraging data to inform decisions and measure the effectiveness of marketing efforts
- A passion for creativity, innovation, and the potential of generative content to shape the future of art and technology
- Bachelor's degree in marketing, business, or a related field is preferred
What the job involves
- Develop and execute comprehensive marketing strategies that align with Art Blocks' goals and vision, focusing on demand generation, user acquisition, driving site traffic and brand awareness
- Drive the end-to-end execution of marketing campaigns across various channels, including email, social media, paid advertising, SEO, and content marketing
- Oversee product marketing efforts, creating compelling narratives that highlight the value and impact of our platform and generative content
- Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with product launches and other initiatives
- Analyze and report on the performance of marketing campaigns and initiatives, leveraging data-driven insights to optimize results and inform future strategies
- Manage and grow our social media presence, engaging with our community and industry influencers to foster meaningful relationships and increase brand visibility
- Work closely with the sales team to provide them with the necessary tools and materials to support their efforts effectively
- Monitor industry trends, competitive landscape, and customer feedback to identify opportunities and address potential challenges proactively
- Actively participate in day-to-day marketing tasks, such as content creation, posting, and community engagement, as we work to streamline and automate processes
Our take
Art Blocks has become a hub for “generative” art created by algorithms and code generated by the Ethereum blockchain. The platform offers artists a system for user interaction, where patrons send funds to an art installation in order to create unique but repeatable reactions from the art.
The company was founded with promise, securing Jeff Davis as one of its digital artists, leading to an influx of artists applying to be a part of the project. It also has a unique emphasis on creating a world of good, offsetting over 20,000 tonnes of CO2, as well as donating large amounts to charitable organizations whilst encouraging its artists to do the same.
Art Blocks has grown significantly since its founding, having invested funding in expanding its engineering team. Though it did experience a downturn in activity when the hype surrounding NFTs began to dwindle, it has continued to improve its capabilities and secure new partnerships, and interestingly enough experienced somewhat of a revival mid-2023.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2021
$6m
EARLY VC
Total funding: $6m
Company benefits
- Bonus scheme & equity
- Health/vision/dental insurance, STD, LTD & life insurance
- Competitive parental leave
- Unlimited PTO: take at least 20 days of PTO per year (plus 9 company holidays)
- Flexible hours and a supportive remote work environment
- Company provided WFH setup (laptop, monitor, headphones, keyboard, etc.)
Company HQ
Marfa, TX
Leadership
Erick Calderon
(CEO)Spent nearly 9 years at The Walt Disney Company, eventually serving as Visual Designer of Disney Parks, Experiences and Products. Experience as a Graphic Designer for XX Artists and as a Creative Services Coordinator for Major League Soccer.
Jeff Davis
(Chief Creative Officer)Founded contemporary print publisher, Davis Editions. Worked at The Art Institute of Pittsburgh (Online Division) for twenty years, eventually serving as Program Chair of Design.
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