Business Initiatives Measurement Analyst, DraftKings
Digital sports betting platform
Job no longer available
Digital sports betting platform
1001+ employees
Job no longer available
1001+ employees
Company mission
DraftKings' mission is to provide sports fans with exciting and engaging sports entertainment, with skin in the game.
Role
Who you are
- A Bachelor’s degree in a related field with 0-3 years of professional work experience applying insights from data and analytics to multi-faceted business models
- An analytical mindset and strong attention to detail, a sense of urgency, and impeccable organizational skills
- Articulate written and verbal communication skills
- An eagerness to learn and collaborate with others – internally and externally
- Robust systems knowledge with experience working with SQL, Tableau, and Microsoft Excel
- Experience with media (especially sports media) or sponsorship is considered a plus
What the job involves
- Collaborate with Business Development and Partnership Activation to drive incremental value from our partners based on the findings from the scorecard
- Source scorecard inputs from internal stakeholders on an ongoing basis
- Collaborate with internal stakeholders to ensure all assets are utilized fully
- Manage the relationship and timelines with external agency partners and source additional inputs
- Analyze scorecard data and create actionable insights to drive decision making
- Work with counterparts in Business Development and Partnership Activation to ensure these insights are incorporated into asset mix, optimization, and renewal decisions
Our take
DraftKings is a sports betting company. It allowing users to enter a wide variety of different fantasy and non-fantasy sport competitions. In 2021 the platform had 8+ million customers and was live in 12 U.S. states, there is good potential to enter 10+ other states where sports betting has recently been made legal.
The company's Sportsbook offers mobile and retail betting for major U.S. and international sports. There are leagues for fantasy football, baseball, basketball, hockey, golf, college football, and college basketball.
In 2021 DraftKings announced they plan on launching an NFT collectables marketplace where they will create sports and entertainment-themed collectibles. They are further hoping to make the purchase of NFTs simpler by allowing customers to buy in USD rather than cryptocurrency. Whilst it is a high risk, entering the NFT market could be massively profitable for the company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2017
$118m
SERIES E
Sep 2016
$150m
SERIES E
Total funding: $633m
Company benefits
- Vision and dental insurance
- Flexible working hours
- Equal opportunity employer
- Work from home opportunities
- Health insurance
Company HQ
Back Bay East, Boston, MA
Leadership
Jason Robins
(CEO)Jason studied at Duke University before working for Capital One and Vistaprint for a combined 4 years. In 2012, they co-founded DraftKings as CEO.
Matt Kalish
(President)Matt started their career at Fidelity Investments before spending a combined 6 years at Capital One and Vistaprint. In 2012 they left this CRM Marketing Manager role to found DraftKings.
Salary benchmarks
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