Principal Integrated Marketing Manager, GoFundMe

• The ideal candidate is a creative and data-driven marketer who can effectively manage campaigns, measure impact, and collaborate across teams
• Candidates considered for this role will be located in San Francisco
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in an integrated marketing role, ideally within a digital or technology-driven company
• Proven experience in managing multi-channel marketing campaigns with a focus on performance marketing and brand growth
• Proven experience supporting product development and target ICPs and have executed key product and brand messaging in owned, earned and paid channels
• Strong analytical skills with experience using tools such as Google Analytics, social media insights, and/or similar platforms to track and optimize campaigns
• Excellent verbal and written communication skills
• Ability to collaborate and communicate effectively across teams
• Organized and detail-oriented with a proactive approach to managing projects and meeting deadlines

Desirable

• The GoFundMe team is seeking an enthusiastic and detail-oriented Principal Integrated Marketing Manager to help drive our mission of connecting people in need with those who can help
• You will play a critical role in the execution of our marketing strategies, focusing on user acquisition, engagement, and brand visibility
• Develop, execute, and optimize multi-channel marketing campaigns, including paid media, email, content marketing, and social media, to increase brand awareness and user acquisition
• Collaborate with content and creative teams to develop compelling content that communicates our brand’s mission, drives engagement, and resonates with target audiences
• Oversee social media strategies and content to build community engagement and expand GoFundMe’s social presence
• Monitor and analyze campaign performance using analytics tools, providing regular reporting on KPIs and actionable insights to enhance results
• Work closely with cross-functional teams, including Product, Customer Success, and Analytics, to ensure alignment and optimize marketing efforts
• Conduct research on market trends, audience behavior, and competitive activity to help inform and improve marketing strategies
• Assist in managing and allocating marketing budget effectively across campaigns to maximize ROI
• Stay up-to-date with digital marketing trends and suggest new ideas to drive growth and engagement