Senior Growth Marketing Manager, Comscore
$135-145k
Omnichannel advertisement measurement platform
Open for applications
Omnichannel advertisement measurement platform
1001+ employees
Open for applications
$135-145k
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- The ideal candidate will have a strong background in programmatic advertising, exceptional storytelling skills, and a data-driven approach to growth
- Experience: 5+ years of experience in B2B growth marketing, demand generation, or a related field
- Programmatic Expertise: Must have experience in programmatic advertising or ad tech, with a solid understanding of industry dynamics and terminology
- Proven Track Record: Demonstrated success in executing and optimizing lead generation and branding campaigns
- Content & Storytelling: Strong writing and storytelling skills with experience creating compelling content that engages and educates audiences
- Technical Skills: Experience in SEO, paid search, social media management (LinkedIn), and email marketing platforms is a big plus
- Data-Driven: Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights
- Project Management: Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
- Collaboration: Excellent communication and collaboration skills, with experience working cross-functionally to achieve shared goals
- Self-Starter Mindset: Must be highly self-motivated, capable of working independently, and comfortable thriving in a remote-first environment alongside a dispersed team
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
What the job involves
- Proximic by Comscore is looking for a passionate and experienced Senior Growth Marketing Manager to join our growing Marketing team, leading our efforts in driving revenue growth through innovative marketing strategies across branding and demand generation efforts
- This high-visibility role will be instrumental in defining and executing Proximic by Comscore’s growth marketing strategy across multiple channels, including email, content, social media, SEO, and paid search
- Storytelling & Messaging: Develop and lead Proximic’s storytelling approach, crafting compelling, relevant messaging to support branding and lead generation initiatives
- Content Creation: Oversee the creation of high-quality content, including blogs, guides, white papers, and other thought leadership pieces that resonate with our target audience and position Proximic as an industry leader
- Demand Generation: Lead demand generation strategies, focusing on conversion optimization and audience segmentation to drive high-quality leads
- Email Marketing: Design and execute effective email marketing campaigns to nurture leads, drive engagement and ROI, ensuring alignment with Proximic’s brand and goals
- Social Media Management: Own the strategy and execution for Proximic’s LinkedIn presence, to drive engagement and expand our reach and brand awareness within the industry
- Data Analysis and Reporting: Track and analyze performance metrics across all marketing channels, leveraging insights to optimize campaigns and inform strategy
- Cross-Functional Collaboration: Work closely with product marketing, sales, and account management teams to align messaging and drive cohesive marketing strategies that support overall business objectives
- SEO & Paid Search: Develop and implement SEO and paid search strategies to drive high-quality traffic, enhance visibility, and generate leads
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company values
- Customer Focus
- Collaboration
- Curiosity
- Simplicity
- Accountability
- Inclusivity
- Integrity
Company HQ
Hunter Mill District, Reston, VA
Articles
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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