Senior Marketing Manager, Comscore
$125-145k
Omnichannel advertisement measurement platform
Job no longer available
Omnichannel advertisement measurement platform
1001+ employees
Job no longer available
$125-145k
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- Experience: 5+ years of experience in sales/brand/product marketing, or a related field
- Programmatic Understanding: Must have experience in programmatic advertising or ad tech, with a solid understanding of industry dynamics and terminology
- Proven Track Record: Demonstrated success in executing and optimizing branding campaigns
- Content & Storytelling: Strong writing and storytelling skills with experience creating compelling content that engages and educates audiences
- Data-Driven: Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights
- Project Management: Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
- Collaboration: Excellent communication and collaboration skills, with experience working cross-functionally to achieve shared goals
- Self-Starter Mindset: Must be highly self-motivated, capable of working independently, and comfortable thriving in a remote-first environment alongside a dispersed team
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
What the job involves
- We’re looking for a Senior Marketing Manager to elevate our brand through compelling storytelling, content creation, and market positioning. In this role, you’ll craft high-impact messaging, develop thought leadership content, and collaborate across teams to amplify Comscore’s voice in the industry
- Collaborative Ideation: Support marketing teams in the brainstorming, execution, and review of high-level projects and serve as a source of truth for brand stance and capabilities
- Decrypt the Market: Work closely with research team to collect, analyze, and interpret data to provide actionable insights related to audience behavior, and market trends
- Champion Growth: Identify opportunities for growth, optimization, and amplification of the brand message across digital, social and live activation channels
- Brand Building: Influence the evolution of our in-market messaging through the development of new collateral and updating of existing marketing materials
- Market Consistency: Partner with product / marketing teams to ensure consistency in messaging and positioning when it comes to product launches and campaign development
- Project Prioritization: Size and prioritize major growth initiatives, partnering internally and externally on alignment and timing
- Message Amplification: Deliver materials for product launches and updates through effective communication and education with the sales team and incorporation into outgoing materials
- Brand Visualization: Effectively communicate complicated industry topics with simplicity through the creation of visual forward training and market facing materials
- Storytelling & Messaging: Develop and lead Comscore’s storytelling approach, crafting compelling, relevant messaging to support branding and lead generation initiatives
- Content Creation: Oversee the creation of high-quality content, including blogs, guides, white papers, and other thought leadership pieces that resonate with our target audience and position Comscore as an industry leader
- Cross-Functional Collaboration: Work closely with product marketing, sales, and account management teams to align messaging and drive cohesive marketing strategies that support overall business objectives
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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