Senior Growth Marketing Manager, Comscore
$135-145k
Omnichannel advertisement measurement platform
Be an early applicant
Omnichannel advertisement measurement platform
1001+ employees
Be an early applicant
$135-145k
1001+ employees
Company mission
Comscore's mission is to solve the most complex challenges in the media ecosystem by providing ways for companies to measure their advertisement campaigns and audience engagement through its omnichannel platform.
Role
Who you are
- The ideal candidate will have a strong background in programmatic advertising, exceptional storytelling skills, and a data-driven approach to growth
- Experience: 5+ years of experience in B2B growth marketing, demand generation, or a related field
- Programmatic Expertise: Must have experience in programmatic advertising or ad tech, with a solid understanding of industry dynamics and terminology
- Proven Track Record: Demonstrated success in executing and optimizing lead generation and branding campaigns
- Content & Storytelling: Strong writing and storytelling skills with experience creating compelling content that engages and educates audiences
- Technical Skills: Experience in SEO, paid search, social media management (LinkedIn), and email marketing platforms is a big plus
- Data-Driven: Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights
- Project Management: Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
- Collaboration: Excellent communication and collaboration skills, with experience working cross-functionally to achieve shared goals
- Self-Starter Mindset: Must be highly self-motivated, capable of working independently, and comfortable thriving in a remote-first environment alongside a dispersed team
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
What the job involves
- Proximic by Comscore is looking for a passionate and experienced Senior Growth Marketing Manager to join our growing Marketing team, leading our efforts in driving revenue growth through innovative marketing strategies across branding and demand generation efforts
- This high-visibility role will be instrumental in defining and executing Proximic by Comscore’s growth marketing strategy across multiple channels, including email, content, social media, SEO, and paid search
- Storytelling & Messaging: Develop and lead Proximic’s storytelling approach, crafting compelling, relevant messaging to support branding and lead generation initiatives
- Content Creation: Oversee the creation of high-quality content, including blogs, guides, white papers, and other thought leadership pieces that resonate with our target audience and position Proximic as an industry leader
- Demand Generation: Lead demand generation strategies, focusing on conversion optimization and audience segmentation to drive high-quality leads
- Email Marketing: Design and execute effective email marketing campaigns to nurture leads, drive engagement and ROI, ensuring alignment with Proximic’s brand and goals
- Social Media Management: Own the strategy and execution for Proximic’s LinkedIn presence, to drive engagement and expand our reach and brand awareness within the industry
- Data Analysis and Reporting: Track and analyze performance metrics across all marketing channels, leveraging insights to optimize campaigns and inform strategy
- Cross-Functional Collaboration: Work closely with product marketing, sales, and account management teams to align messaging and drive cohesive marketing strategies that support overall business objectives
- SEO & Paid Search: Develop and implement SEO and paid search strategies to drive high-quality traffic, enhance visibility, and generate leads
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly-targeted audiences through their own proprietary data.
Whilst the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data whilst also analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also holds a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company benefits
- Summer Hours - Comscore has a culture that rewards employees for their hard work. When you work hard, you need time to recharge and refresh. Early release on Fridays are subject to manager approval
- Medical - Comscore offers a collective insurance scheme which is 80% covered by Comscore
- Time Off - Annual Leave: Comscore offers market competitive annual leave, following local guidelines and practices
Company values
- Integrity: Transparency + Candor = Trust
- Velocity: Achievement over activity. Move fast and keep things simple
- Accountability - Say what you’re going to do; do what you say
- Teamwork - One team, one dream. A rising tide lifts all boats
- Servant Leadership - Managers help their teams win. Ask, “How can I help?”
Company HQ
Hunter Mill District, Reston, VA
Articles
Leadership
Bill Livek
(CEO)Experience as Senior Vice President of Strategic Alliances and Global Expansion for Experian Marketing Services. Vice-chairman and CEO of Rentrak from 2009 to 2016.
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