Head of Demand Generation & Integrated Campaigns, Glean
$190-275k
More information about location
3 days a week in office (Palo Alto, CA)
Enterprise search and knowledge management
Open for applications
Enterprise search and knowledge management
201-500 employees
Open for applications
$190-275k
More information about location
3 days a week in office (Palo Alto, CA)
201-500 employees
Company mission
To bring people the knowledge they need to make a difference in the world.
Role
Who you are
- The ideal candidate loves tapping into their creative side and relishes adventure and problem-solving, rather than just implementing or enforcing an established playbook
- 10+ years of experience in demand generation in a fast-growing, start-up environment. B2B SaaS strongly preferred
- Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso/Postal and Outreach is a plus
- Experience with creating engaging and creative content for awareness and demand generation campaigns
- Excellent written communication skills: you will be developing conversion-optimized copy for email, landing pages, ads, etc
- Project management skills and the ability to manage multiple priorities effectively
- Collaborative team player and self-starter, ability to influence cross-functional stakeholders to bring them along on your journey
- Experience driving revenue results across multiple channels, including scaling global strategy for local execution
- Experience with and understanding of traditional, digital and emerging channels to create demand
- A deep understanding of integrated campaign best practices, playbooks, customer journeys, etc
- Experience growing a database organically and generating warm leads for SDRs and BDRs
- Ability to learn new technologies, products and systems quickly
- Creative, innovative, resourceful, with the ability to work successfully in an ever-changing environment with competing priorities
- Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge
What the job involves
- Glean is looking for an outstanding data-driven and creative leader to add to our Marketing Team
- N this role, you will report to the Head of Growth Marketing and work closely with our sales and partner teams to play a major role in scaling and optimizing our demand engine
- You will be responsible for creating and executing awareness and demand generation marketing campaigns across digital and traditional channels that enable the company to achieve our revenue targets
- You will develop and quarterback the execution of integrated marketing programs and campaigns designed to create demand and influence opportunity creation within our target market segment
- Above all else, you are a startup-minded, over-achieving Marketing enthusiast who enjoys trying new things and stepping outside your comfort zone
- As to be expected in a start-up moving as fast as we are, the scope of this position will evolve continuously
- Comfort with ambiguity is required. Below is a partial representation of what may be included in the Demand Generation and Integrated Campaigns scope of responsibilities:
- Drive the growth of brand awareness, lead generation and engagement within our target segments and personas by using a variety of digital and traditional acquisition channels to generate interactions for our BDR organization
- Design, implement, and iterate on Glean’s integrated campaign framework, ensuring effective collaboration and integration with Digital, Field Marketing, Partnerships, Brand Design, Content Marketing/Communications, Strategic Events, Product Marketing, Sales, Operations, and other relevant stakeholders to create streamlined planning and execution processes. You and your team will act as the glue between strategy and execution, ensuring smooth rollout and strong results for Glean’s campaigns cross-functionally
- Plan, develop, and execute demand generation programs and integrated marketing campaigns across product announcements, key content assets, creative promotions, meeting makers, and more
- Own our Account Based Everything strategy and project manage the execution of various tactics across multiple stakeholders and channels with a focus of driving impactful and measurable outcomes within our target accounts
- Lead annual global marketing calendar development, including regular updates and enablement communication for cross-functional teams
- Own the webinar program from concept through to promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars
- Develop multi-touch omnichannel nurture programs to engage prospects and move them through the funnel
- Create conversion-optimized copy for emails and landing pages that promote our campaigns targeting our various personas
- Work closely with business development and account executive teams to develop enablement materials and feedback loops for continuous optimization
- Analyze campaign results in detail, draw insights and make data-based adjustments
Our take
Glean is an intuitive digital assistant which allows employees to search across all their apps and find the information and tools that they need more quickly.
With so many SaaS apps being used by modern day companies, overwhelm and inefficiency inevitably enter the equation. Glean’s search engine is proving popular for how it unifies and centralizes all these distributed tools and data.
It’s been quite a start to life at Glean, having only emerged from stealth in 2021, it received a $1 Billion valuation in early 2022, thus achieving unicorn status, and has received nearly $400 million in funding so far. The SaaS platform is already used by some major companies including Grammarly, databricks, and Rubrik.
That Glean was co-founded by a quartet with senior experience at Google, Microsoft, Uber, and Facebook stands the company in good stead. However, it’s the fact that its search engine is solving a new, but very real problem in the workplace that’s seen its popularity surge so quickly, which it’s likely to continue to do in the future. Its adaptability to include new AI capabilities to its platform, such as generative AI, has Glean well set to see further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2024
$260m
SERIES E
Feb 2024
$200m
SERIES D
Total funding: $655m
Company benefits
- Medical, dental, and vision for you and yours
- Competitive compensation and stock options
- 401k contribution
- Flexible work (3 days a week in the office), though we believe in folks working where they can be most effective
- Company events, from weekly happy hours to our annual company retreat
- Flexible hours, unlimited PTO, and company-wide winter break shutdown
- Transparent culture
- Learning and development stipend
- Free meals with lunch and dinner options every day
Company values
- One together – We leave our egos behind to forge a trusting, inclusive, and transparent environment
- Customer obsessed – We relentlessly work to solve customer problems and focus on product quality and excellence
- Owners – We take responsibility for our company, product, and culture, leaving things in a better state
- Think big, start small – We dream big and solve hard problems through continuous learning and rapid iteration
- Beyond boundaries – We are eager to learn and grow. We help each other thrive and aren’t afraid to try new things
Company HQ
Evergreen Park, Palo Alto, CA
Articles
Leadership
Arvind Jain
(CEO)Former Engineer at Google and Microsoft. Is the co-founder of high growth startup Rubrik, which delivers data security and operational resilience for enterprises.
Piyush Prahladka
(Software Engineer)Prior to joining the co-founding team at Glean, they worked as a Senior Staff Software Engineer at Google, then as an Engineering Lead at Uber.
Tony Gentilcore
(Product Engineering Lead)Former Developer at At&T and TJC Labs. For ten years, served as a Senior Staff Software Engineer at Google, including a spell as Founder and Tech Lead / Manager of the Chrome Speed Team.
TR Vishwanath
(Engineering Lead)Before co-founding Glean, was a Principal Software Engineer at Facebook after spending eight years at Microsoft as a Software Design Engineer, then Principal Development Lead.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 40 more jobs at Glean