Associate Brand Marketing Manager, Rothy's
$82-96k
Recycled, washable shoes & bags
Job no longer available
Recycled, washable shoes & bags
201-500 employees
Job no longer available
$82-96k
201-500 employees
Company mission
To provide consumers with stylish clothing staples, all with better comfort, design, and sustainability.
Role
Who you are
- Ability to work cross-functionally across multiple departments, managing several projects simultaneously
- Strong business acumen with the ability to gather weekly channel performance data to leverage in future marketing briefs and content plans
- Experience writing and presenting omni-channel marketing briefs to the broader marketing team
- Ability to lead weekly cross-functional meetings and prepare weekly agendas and meeting recaps
- Experience presenting campaign results and insights to senior management
- Continue to have a pulse on industry trends - particularly in the retail environment - to inspire innovation and new ways of thinking for the brand
- 3 to 5 years of experience working in marketing and/or brand strategy for a consumer brand or agency (retail experience a plus)
- Proficiency in Google Suite Platforms (Google Slides, Google Sheets, etc.)
- Strong organizational and time management skills with the ability to prioritize projects based on business needs
- Experience working in project management platforms (i.e. Wrike)
What the job involves
- The Commercial and Content Planning team leads the integration of all of Rothy’s marketing channels, in order to create a seamless and strategic approach when interacting with our customers. Overall, this team is responsible for reaching the right customer at the right time with the right message
- The Associate Brand Marketing Manager will report into the Senior Brand Marketing Manager
- This role will be a key liaison between the merchandising and brand marketing teams - interacting with our product on a daily basis
- This person will be responsible for identifying the key marketing stories to tell our customers across channels and help fuel our growing retail pipeline
- Own content planning and briefing for Rothy’s owned channels (E-commerce, CRM & Retail)
- This role is responsible for briefing creative & editorial partners on holistic content plans for Rothy’s owned channels. The resulting assets and content should be in service to the Digital and Retail teams in order to drive the business while pushing for brand consistency and elevation
- Partner closely with the Product and Merchandising teams to clearly understand our seasonal product strategies, flow calendars, and design inspiration
- Work closely with your respective channel owners to deeply understand how and where customers are engaging with our brand and content, and build ongoing knowledge of what’s working to drive engagement and conversion
- Develop an understanding around Rothy’s historical performance across these channels, as well as forward looking channel strategies and testing plans, in close partnership with cross-functional teams. You should be savvy with numbers and truly understand what’s driving the business and customer engagement
- Support the Sr. Manager in maintaining the commercial calendar and holistic marketing communication plan to match back to weekly product focuses and marketing priorities
- Support the team on seasonal planning initiatives including preparing monthly product launch briefs to inform creative & editorial outputs
Our take
Sustainability is a feature that is highly sought after in today's fashion landscape, but premium clothing often fails to meet these interests. Beyond this, the few available sustainable alternatives are usually difficult to wash, maintain and recycle - which is what Rothy hopes to change.
Rothy designs accessories that simultaneously aim to be fashionable, durable, and eco-friendly. Its main focus is shoes, though it also sells bags and purses in a range of styles. Whilst companies have been using sustainable materials in fashion for many years, Rothy stands out for catering to an environment-conscious audience that does not want to compromise comfort and quality for their ethical decisions.
With sustainability concerns on the rise among consumers, Rothy's target market is growing year on year. This, combined with the comfort-first image it has accrued, should present plenty of opportunity for growth in the company's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2021
$200m
LATE VC
Dec 2018
$35m
EARLY VC
Total funding: $242m
Company benefits
- Generous paid time off
- 401k matching
- Comprehensive health plans for you and your family
- Supplemental mental health benefits
- Healthy snacks
- Monthly wellness reimbursement
- Quarterly product allowance!
Company HQ
Jackson Square, San Francisco, CA
Leadership
Stephen Hawthornthwaite
(Co-Founder & Chairman)They started their career at Barclays Capital before working at Robertson Stephens and GCA Savvian in Mergers and Acquisitions. They spent a year as VP of Corporate Development at Infospace before co-founding Rothy's in March 2012.
Roth Martin
(Co-Founder & Chief Creative Officer)Having studied at Boston University, they spent 5 years as a Trader at Glencore before serving as Director of Operations at Auilix Biopharma. They co-founded Hedge Gallery in 2003, before co-founding Rothy's with Stephen.
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