Head of Growth Marketing, Evaneos
Temporary Contract
€80-90k
1-2 days a week in office
Online platform connecting travellers to local agencies
Job no longer available
Online platform connecting travellers to local agencies
201-500 employees
Job no longer available
€80-90k
1-2 days a week in office
201-500 employees
Company mission
To empower local agents and help them bring long-term benefits to their communities.
Role
Who you are
- You have a proven track record in a similar position and a successful management experience
- You are sensitive to our mission to enable people to travel more responsibly: Better trips for you, Better trips for the world
- Very good knowledge of Paid channels, Organic and CRM with international dimension. Good SEO or Display background are a big plus
- You are a real team player, curious, dynamic, rigorous and persistent
- You have demonstrated strong project management skills. You are comfortable working on large-scale projects involving different professions. You know how to evaluate, sequence, plan, organize and lead to deliver
- Your strong Data & analytical skills and your test&learn approach enable you to deliver strong results
- You are creative, challenge the status quo and want to test new mechanisms to engage our members. You know how to infuse this in your team
- You are fluent in English
- 1st experience in start up / scale up / fast growing environment is a plus
What the job involves
- We are looking for our future Head of Growth Marketing to replace a maternity leave for a 5-month contract
- Our mission in the Product & Growth community is to Generate profitable Growth and positive Change through Products that Users love, amplified by the right local demand/supply strategies
- Within our community, you are in charge of the Growth Marketing team. The role of this team is to put in our agents’ hands the largest number of travelers with the most mature travel intentions possible, convince them to choose Evaneos, make them return, at European level in our 5 markets (FR, ES, DE, IT, NL)
- Its objective is to generate profitable growth by maximizing acquisition, activation, and lead generation metrics from both prospects and customers
- You’d be reporting directly to Romain, our Chief Product & Growth officer
- Create and implement the acquisition strategy adapted to each one of our markets & segments of travelers. You refine the buyer personas and adapt the action plans with your team and the Country Managers to meet the expectations of these personas
- Accompany the transformation of our marketing mix towards a profitable model through:
- The control over paid channels and cost per lead
- The development of our Organic traffic
- The support from our brand teams to develop Evaneos’ awareness and consideration via digital channels
- The growth, activation and retention of our user base via your CRM strategy
- A good understanding of attribution between channels
- Optimize our funnels in order to grow retention, quality of leads and the conversion rate in close collaboration with our product team
- Contribute to Weekly business reviews, forecasts, budgets
- Lead with a Data Driven approach: ownership of growth ’KPIs & Dashboards’
- Manage a marketing budget of multiple millions of Euros to ensure high performance and reach profitability. You monitor your ROI closely and control global cost per lead and cost per sale
- Manage an international & multicultural team (13 people in the team including 3 direct reports:
- Inspire, Grow & Lead the Marketing Growth team, with a very KPI oriented approach
- Cultivate a spirit of test and learn, continuous improvement and creative solutions
- Work closely with Country managers (referent for our markets), the Sales and Product teams to achieve our strategy
Application process
- A first HR call to break the ice, tell her about you, and dive into Evaneos’ world
- Interview with Romain, our Chief Product & Growth Officer and your future Leader, to deep dive into your work competencies and the job itself
- Practical case study report face-to-face (1h15) including restitution and discussion with the team
- A culture fit discussion to see if we can all project ourselves together
Our take
Evaneos, founded in 2009, is an online travel platform that directly connects travellers with a carefully curated network of experts across the globe. By partnering with these experienced locals, Evaneos enables travellers to create unique and authentic travel experiences that are tailored to their interests and preferences.
Evaneos boasts an impressive network of over 600 local partners in 160 destinations, making it a go-to platform for travellers seeking a unique travel experience. With a firm commitment to responsible tourism, Evaneos partners exclusively with locals who share its vision of promoting cultural awareness and respect for local communities. This not only ensures that travellers have an unforgettable adventure but also helps to support the economies of the destination they visit in a sustainable and ethical manner.
Evaneos has taken a significant step towards achieving its growth objectives with recent funding rounds. The company is now in a strong position to expand and solidify its presence in key markets across Europe, including France, Spain, Italy, Germany, Switzerland, and the Netherlands. By leveraging the newly acquired capital, Evaneos can continue to provide innovative travel solutions, and offer unparalleled personalised experiences for its customers, cementing its position as a leader in the travel industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company values
- Our strength is in our diversity: our multitude of languages, backgrounds, and experiences
- We believe in building the best teams by creating an environment where everyone can be authentic, trust each other and thrive
Company HQ
Chaussée-d'Antin, Paris, France
Articles
Leadership
Eric La Bonnardiere
(Co-CEO)Previously worked as a Consultant at Advancy and Capgemini. Also worked as the Assistant to the Director of Isover at Saint-Gobain.
Yvan Wibaux
(Co-CEO)Previously founded Getvega and Viatao. Now works as a Professor at the University of Central Paris and is an Investor and Advisor for multiple companies.
Salary benchmarks
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