Senior Manager of Influencer & Advocacy, Away
$130-135k
+Equity grant & eligible to participate in Annual Company Performance Bonus Plan
More information about location
2 days a week in office (Soho, NY)
Luggage for the modern traveller
Job no longer available
Luggage for the modern traveller
501-1000 employees
Job no longer available
$130-135k
+Equity grant & eligible to participate in Annual Company Performance Bonus Plan
More information about location
2 days a week in office (Soho, NY)
501-1000 employees
Company mission
To transform travel through products and stories that inspire people to get away more.
Role
Who you are
- Want to help us transform the travel experience? The ideal candidate will cultivate and nurture our influencer community
- Our team is in growth mode, and we are looking for a hungry, passionate culture-creator who has a voracious appetite for travel and exploration. You possess an in-depth understanding of the influencer landscape and what strong influencer-first content embodies
- Minimum 6 years of experience building, operating, and scaling an influencer marketing function
- Experience in social media marketing, community management, and communications required
- Demonstrated knowledge of emerging talent, trends, and a pulse on what is relevant in our culture and societies today
- A cultural innovator with a strong POV on the gaps and opportunity spaces within influencer and social. You are not afraid to push creative boundaries across the influencers we collaborate with, the physical and digital spaces in which we show up, and our overall ways of working
- A deep knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing
- Proven track record of negotiating contracts and deals with micro influencers to VIPs, with the assistance of an agency or legal team
- Comfortable with community analytics, data management, and tracking tools
- Strong written and oral communication; you are a persuasive presenter, a diplomatic negotiator, and are comfortable communicating on behalf of an established brand
- A highly collaborative team player, who can also take personal initiative and drive projects forward autonomously
- An elevated taste level — strong aesthetic judgment, can convey and execute a vision, while maintaining and elevating brand standards
- A change agent — in a rapidly evolving landscape you are growing, failing fast and learning from what has worked and what needs to be approached different in the future
- Passionate about transforming travel (but that’s a given!)
What the job involves
- This role reports to the Director of Social & Community
- Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. In support of our mission, we are seeking a Senior Manager of Influencer & Advocacy to join our Marketing team
- You will have ownership of planning, execution of vision for the influencer marketing and complimentary organic and paid social strategies to expand brand awareness, engagement and sales
- Define the Away influencer and build relationships on behalf of the brand — from micro to mega talent, with a responsive eye to identifying rising stars and up and coming talent
- Craft an influencer infrastructure that supports both organic and paid initiatives based on the program objective and builds our community intentionally and with speed with a more systematic approach
- Architect an organic and paid influencer marketing strategy for Away, focused on brand-building tentpole moments, always-on evergreen strategy, key product launches and retail / experiential initiatives — thoughtfully considering organic engagement + reach as well as performance metrics in partnership with the growth team
- Create influencer guidelines, toolkits and briefs in partnership with brand, social, and creative to support on-brand content development
- Promote Away’s brand vision and ethos by building and maintaining meaningful relationships across our community
- Manage existing external agency relationships — and source and onboard new resources — inclusive of influencer management, creative partners (organic/paid Meta, YouTube, TikTok, etc.), and social listening/analytics
- Partner with organic social, growth, partnerships, retail, and PR to ideate and manage content distribution across channels
- Partner with PR, brand, and experiential on in-person advocacy events and socially native activations for key marketing calendar moments
- Define and manage influencer marketing KPIs — ensure we are meeting them and adjusting as needed. Push the rigor around understanding the impact that advocacy marketing can have within both the paid and organic space
Application process
- Deadline to Apply: July 3, 2024 at 11:00 PM GMT+1
Our take
Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a huge overhaul. Over the years, Away has demonstrated resilience and adaptability, navigating industry challenges while continuing to evolve it product offering and customer experience.
With this in mind, the company has focused on strengthening its foundations, from refining its core collection to investing in team culture and expanding its retail footprint. Strategic partnerships with leading travel brands, including United Airlines, have further reinforced its relevance in the travel space, positioning Away as a design-led company continuing to grow alongside today's travellers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2020
$35m
LATE VC
May 2019
$100m
SERIES D
Total funding: $216m
Company benefits
- Equity & ownership: Be a part of our future through equity options, sharing in the upside of our business
- Paid time off: Find balance through our paid time off programs, including vacation and wellness time
- Health insurance: Take care of yourself and your family through our health insurance offerings
- Get Away in style: Build your travel uniform through discount codes, product stipends, and giveaways
Company HQ
SoHo, New York, NY
Leadership
Jessica Schinazi
(CEO)Jessica joined Away in 2024 as a President, moving into the role of CEO and Board Member in 2025. Prior to this, she spent 3 years at Dyson as an SVP of Business Development and Transformation (Americas) and as a President (Americas).
Salary benchmarks
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