Field Marketing Lead, Meltwater
DACH
More information about location
Office located in Rotherstraße, Berlin
Media, social & consumer intelligence
Job no longer available
Media, social & consumer intelligence
1001+ employees
Job no longer available
More information about location
Office located in Rotherstraße, Berlin
1001+ employees
Company mission
To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.
Role
Who you are
- Meltwater is seeking a dynamic, results-oriented, and data-driven Head of Field Marketing, DACH to join our expanding Marketing team
- Bachelor's degree in Marketing, Business Administration, or related field
- 5+ years of marketing experience in a B2B/SaaS company - or relevant experience within Meltwater
- Excellent written and verbal communication skills in German and English
- Demonstrable success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies
- Proven ability to manage expectations of senior execs - and to create relationships with a broad range of stakeholders
- Aptitude in client and prospect communications, acquired from either sales or marketing roles
- Ability to effectively collaborate with cross-functional teams, fostering a culture of teamwork and innovation
- Proven drive and a continuous learning mindset
- Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently
- Understanding of field business and target audiences
- Marketo and Salesforce experience is a plus
- Openness to a hybrid work schedule, requiring some in-office presence on a weekly basis - precise arrangements tbc
- Legal authorization to work in the country of hire is mandatory for this position
What the job involves
- In this role, you will collaborate with the Field Marketing unit to devise and execute strategic campaigns and events, fueling inbound leads, and contributing to pipeline growth and revenue for the sales team
- As a key player in both the marketing and field sales teams, the Head of Field Marketing, DACH will directly report to the Director of Marketing, EMEA
- Strategize and drive marketing campaigns and growth initiatives in the DACH region by executing diverse programs, mastering various marketing platforms, and coordinating the creation of marketing assets for campaigns
- Act as the in-market point of contact - for marketing campaigns and events run by the field marketing team, ensuring seamless execution and alignment with overarching marketing strategies
- Work closely with EMEA Digital Marketing team to ensure effectiveness of paid search and paid social campaigns
- Be a partner to the sales team by providing assets, assisting in strategic marketing inbound outreach, and using input from sales stakeholders to identify opportunities for new business, upsell, and cross-sell to align with company goals
- Collaborate cross-functionally with sales, client success, design, content marketing, and other field marketing teams to optimize campaigns and workflows
- Plan and deliver projects, including events, webinars, email marketing, material productions, and third-party partnerships
- Manage partnerships with external vendors for a variety of services - from translation to event invitation management
- Optimize outreach strategies and contribute to nurturing marketing leads effectively
- Create and oversee production of campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy - including translation where necessary
- Manage DACH regional marketing spend, continually analyzing Return on Investment (ROI) and evaluate the effectiveness of Field marketing programs against other key objectives
- Directly lead the Junior Marketing Manager for the DACH region
Our take
Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, allowing companies to make more informed marketing and operational decisions.
Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.
Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2023
$65m
GROWTH EQUITY VC
Mar 2019
$175m
GROWTH EQUITY VC
Total funding: $240m
Company HQ
Financial District, San Francisco, CA
Leadership
John Box
(CEO)A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.
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