Product Marketing Lead, Allium
Enterprise blockchain data infrastructure
Open for applications
Enterprise blockchain data infrastructure
1-20 employees
Open for applications
1-20 employees
Company mission
To organize blockchain data so that teams don't have to.
Role
Who you are
- Experience: 5+ years in product and/or content marketing for a technical product, ideally within Crypto, FinTech, or financial services
- Proven GTM Success: Have built positioning platforms with successful implementation across go-to-market teams / has a history of successful adoption of messaging playbooks from Sales orgs
- Able to Launch & Scale: Have owned both launch PMM & go-to-market/sales enablement (messaging, positioning, training & collateral)
- Content-Savvy: Have built a content strategy and function, creating a high volume of content not only for sales enablement but also for growth
- Customer-Focused: The ability to identify customer pain points and deliver solutions that save time and money
- Collaborative: Strong teamwork skills with the ability to collaborate seamlessly with engineers, analysts, product teams, and others to execute marketing initiatives
- Industry Passion: A deep passion for working with both crypto companies and traditional financial institutions, with a keen interest in emerging trends in blockchain, digital assets, and DeFi
- Curious and data-minded: A "Sherlock & Enola Holmes" level of curiosity to dive deep into data, uncover insights, and redefine industry narratives
- You will build on projects like our work with Brevan Howard Digital and Nic Carter on their industry-defining stablecoin reports
- Blockchain & Crypto Proficiency: Solid understanding of blockchain technology, digital assets, NFTs, DEXs, and smart contracts, with the ability to communicate effectively with both technical and non-technical stakeholders
What the job involves
- Allium is growing fast, with a lot of its growth being fueled by word of mouth. With this, we’re ready to inject more fire power into GTM
- Our customers have diverse needs and we have lots of different data, but we have to figure out how to package/bundle things clearly with the right language for our ICPs. We're seeking an experienced Product & Content Marketer to help us tell these stories to the right audiences
- Our first marketer needs to operate like a quarterback – to assess the landscape of opportunities, get the materials together for outbound plays
- We have so many rich stories and strong customer love/advocacy, but it’s not packaged together yet
- You’ll lead multi-channel product marketing efforts, managing our product storytelling across our website, social media, newsletters, blogs, research reports, and in-person events
- Additionally, you'll collaborate with cross-functional teams to drive engagement through product releases, case studies, and data-driven content that boosts brand awareness, grows our community, and positions Allium as an industry thought leader
- A great candidate for this role will be an “insider” who understands data, developers, and Crypto, and shows strong accountability and ownership. Bonus points for having an understanding of other segments across FinTech, and TradFi
- Marketing Strategy: Lead product marketing management, communications, and content strategies across Crypto, FinTech, and TradFi sectors to attract potential customers at scale
- Campaign Execution: Design, implement, and optimize marketing campaigns across multiple channels, with a focus on tracking performance and reporting insights to stakeholders
- Product Releases & Communication: Oversee weekly product release summaries, ensuring that updates on new features, product improvements, and solutions are clearly communicated to customers
- Cross-Functional Content Collaboration: Work closely with engineers, analysts, product, and design teams to create impactful content that resonates with our audiences
- Collateral Development: Build and refine 5 key ICP (Ideal Customer Profile) collateral packages, to target and convert prospects
- Brand Development & Website Overhaul: Lead a redesign of Allium’s website and branding strategy to reflect our evolving identity, making sure it resonates with our target segments
- Case Studies & Insights: Develop case studies that showcase our impact on the industry, particularly focusing on success stories with major customers, and lead the creation of a weekly industry insights newsletter
Our take
As money has poured into blockchain projects and markets, transactions ‘on-chain’ have skyrocketed. While all of these transactions are inherently observable, actually making sense of the immense volume of data is another story.
On-chain analysis (or blockchain analysis) is a field that has emerged to do just this, examining the fundamental factors of cryptocurrencies to improve investment and trading decisions. Allium, that primarily serves crypto analytics teams, provides a range of on-chain data infrastructure products ranging from managed blockchain databases, and enriched data schemas, to real-time alerting capabilities.
Crucially the startup is not trying to deliver the whole package of parsing the data to gathering insights. Instead, the focus is on becoming a platform service. For example, the core product is a unified data platform providing general SQL access, making blockchain data truly accessible for the first time.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2024
$16.5m
SERIES A
Jul 2022
$4.5m
EARLY VC
Total funding: $21m
Company benefits
- An accelerated growth trajectory - you will have a lot of ownership and control over the data infrastructure we are building. You will own projects end to end, that will directly impact our customers
- Tackling interesting problems - we are ingesting and organizing all of blockchain data, providing our users near real-time enriched data, while also providing years of historical data. We have a host of exciting scalability and data problems that you can dig your hands into
- Front row seat to building an early-stage fast growing web3 startup - if you ever wanted to start your company one day, learn how to do it by being part of one
- Unlimited vacation policy - we need you at your best at all times. When you are off, be fully off and rest. When you are on, let’s get stuff done
- Medical, Dental, Vision, Life and AD&D insurance - 100% coverage for Anthem Gold plans, 80% for dependents
Company values
- Be a builder - Get joy in shipping and creating things. When people use what you've built and give you feedback, be it good or bad, take it in and iterate
- Be a doer - Get shit done. Quickly. No excuses, no grandstanding, no massive publicity. We take pride in getting things across the finishing line
- Be an owner - Take pride in your work and take extreme ownership of any task, project, or area you take on
- Be crypto curious - You don't have to be a zealot, but you see where this industry is heading and how every event of this the public nature of this movement is recorded on the chain
Company HQ
Civic Center, New York, NY
Leadership
Ethan Chan
(CEO)Led machine learning and data engineering teams building realtime ML systems serving Fortune 500, big tech and governments as Director of Engineering at Primer. Former Microsoft Data Scientist.
Cheng Han Lee
(CTO)Led multiple engineering teams and built most of Poynt's cloud and payment applications as a Senior Engineering Leader. Went on to build ad data infrastructure at Meta.
Salary benchmarks
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