Head of D2C Growth, Counsel Health
+ Equity options
Physician-led, AI-enhanced medical advice
Be an early applicant
Physician-led, AI-enhanced medical advice
1-20 employees
Be an early applicant
+ Equity options
1-20 employees
Company mission
To provide patients unlimited access to personalized, high-quality medical advice from real clinicians.
Role
Who you are
- 10+ years of experience in growth or performance marketing
- 5+ years leading D2C growth at a consumer tech or health-tech company
- Track record of owning and scaling a D2C revenue engine across multiple channels with clear performance metrics
- Experience building and managing cross-functional growth teams (performance marketing, lifecycle, analytics, and product growth)
- Expertise leveraging analytics and growth metrics to guide strategic, ROI-driven decision-making
- Comfort with the pace and ambiguity of an early stage startup
What the job involves
- We’re looking for a Head of D2C Growth to build and lead the next chapter of Counsel Health’s consumer business
- This role sits at the intersection of healthcare innovation, technology, and marketing. This is an opportunity to shape how millions of people experience AI-powered care
- You’ll own the full D2C growth strategy, from defining performance metrics to executing campaigns across digital channels, optimizing funnels, and building a high-performing team around you
- As one of the early growth leaders at Counsel, you’ll have a direct impact on our trajectory and help define how we bring our AI-native medical group to patients everywhere
- Develop and execute Counsel Health’s D2C growth strategy across paid and organic channels while defining and owning D2C growth targets and metrics
- Start as a hands-on leader, while developing and scaling the team as needed
- Own and refine multi-channel performance marketing (search, social, affiliates, etc.) with a focus on ROI and budget efficiency
- Collaborate closely with internal teams, including Clinical, Strategy and B2B Marketing to ensure consistency across brand and that D2C growth initiatives align with broader company goals
- Partner with Product and Engineering to refine growth funnels, onboarding, and retention, ensuring a seamless and high-conversion member journey
- Own the D2C strategy to expand LTV and accelerate sustainable growth
- Impact: Be at the forefront of AI-augmented care delivery, tackling some of the most ambitious challenges in healthcare
- Growth: Professional development and leadership opportunities within a rapidly expanding tech-enabled care delivery organization
- Exposure: Gain hands-on experience in scaling a fast-growing healthcare technology company and directly interface with executives at the world’s leading healthcare organizations
Our take
Counsel Health is a virtual healthcare platform offering an AI-enabled, asynchronous care platform connecting patients with real clinicians via 24/7 messaging.
While the digital health space is competitive, with companies offering similar text-based services, Counsel stands out by providing personalized care from real physicians. The platform combines the efficiency of AI technology with high-quality care from senior medical professionals from top institutions like Harvard and Stanford.
Launched in 2023, Counsel is off to a strong start, backed by early financial support and a clear growth roadmap. With plans to expand its coverage to additional states, the company is ready for rapid scaling. This promising start sets Counsel on track to help reshape the virtual healthcare landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Oct 2025
$25m
SERIES A
Oct 2024
$11m
SEED
Total funding: $36m
Company HQ
Canton, MA
Leadership
Muthu Alagappan
(Founder & CEO)Prior to Counsel, they were a Medical Doctor and Chief Medical Officer at Notable. They were also an Attending Physician at Beth Israel Deaconess Medical Center, UCSF Medical Center and Massachusetts General Hospital.
Salary benchmarks
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