Senior Manager of Demand Generation, Proton.ai
$140-180k
+ Stock Options
More information about location
3 days a week in office (Harvard Square, MA)
AI industry cloud platform for distributors
Job no longer available
AI industry cloud platform for distributors
101-200 employees
Job no longer available
$140-180k
+ Stock Options
More information about location
3 days a week in office (Harvard Square, MA)
101-200 employees
Company mission
To build the industry platform for distributors - one data layer, one AI brain, every workflow connected.
Role
Who you are
- You’ve run paid demand gen end-to-end at a B2B SaaS company and generated multi-million dollars in pipeline from sales-qualified leads each quarter
- You’re hands-on with AI-native tools and enjoy building your own creative tools and lead magnets
- You bring strong judgment, operate independently, and don’t need heavy direction to make progress
- You move quickly from idea to execution, learn through testing, and adjust based on results
- You communicate clearly and work well across Marketing and Sales
- You want to be in the office and collaborate closely with your team
What the job involves
- We’re hiring a Senior Demand Generation Manager to own and scale pipeline generation at Proton, with paid acquisition as a primary growth lever and AI-powered experimentation at the core
- This is a hands-on role responsible for building, running, and optimizing paid programs that drive inbound demand and qualified pipeline
- You’ll be part of a well-resourced Marketing team that includes a Content Marketing Manager, Product Marketing Manager, and Field Marketing Manager, and you’ll report directly to the Head of Marketing while partnering closely with Sales
- This role owns demand generation strategy end-to-end, with clear accountability for paid performance, pipeline impact, and turning ideas into live campaigns quickly
- You’ll have direct influence on how we invest marketing dollars and how Proton goes to market as we scale
- This will be a hybrid role with 3 days per week at our Harvard Square office
- Own paid acquisition
- Lead strategy and execution across paid channels, including planning, budgeting, targeting, creative testing, and optimization. Treat paid as a core growth engine and continuously improve efficiency and pipeline contribution
- Build AI-driven lead magnets
- Use AI-native tools to design and launch lead magnets such as interactive calculators, assessments, and micro-apps. Move quickly from idea to live asset without engineering support, using tools like Lovable or similar AI-powered app builders
- Build the pipeline engine
- Design demand generation programs anchored in paid acquisition and supported by lifecycle and nurture campaigns. Ensure paid traffic converts into qualified leads and meaningful pipeline
- Own performance and optimization
- Track paid performance against pipeline targets. Analyze results, identify opportunities, and make fast, informed adjustments to creative, messaging, audiences, and spend
- Partner across Marketing and Sales
- Work closely with Sales and Marketing peers to align paid strategy with ICPs, messaging, and go-to-market priorities. Leverage content, product marketing, and field marketing to support paid campaigns and downstream conversion
- Experiment and scale
- Continuously test new paid formats, channels, and AI-powered lead gen approaches. Double down on strong signal and build repeatable programs that scale with the business
- What success looks like:
- Paid programs driving consistent, high-quality pipeline
- Building creative lead magnets independently with tools like Lovable
- Clear visibility into paid performance and ROI
- Improving conversion from click to qualified opportunity
Application process
- Recruiter Phone Chat
- Interview with Head of Marketing
- Brief Presentation to Marketing Team
- Interview with CEO
Our take
Proton.ai is part of a new wave of companies rethinking how sales teams operate in an increasingly digital-first world. Rather than simply digitizing existing workflows, it uses automation and AI to reduce manual effort and guide decision-making, so sales reps can focus on the right customers, products, and moments to engage.
The sales automation market is booming, but also crowded, forcing companies to specialize and stand out. Proton.ai has done exactly that by focusing on wholesale distributors, an often overlooked segment with complex inventories, fragmented systems, and highly relationship-driven sales processes. Its tools are designed to help both reps and customers navigate large product catalogues across multiple channels, bringing a layer of intelligence to what has traditionally been a manual, operationally heavy space.
That focus is now evolving into a broader platform play, with the company recently announcing an AI-powered "industry cloud" for distributors, combining CRM, product information management, eCommerce recommendations, and order automation into a single system. By replacing disconnected point solutions with a unified data layer, the company is positioning itself less as a tool and more as a core infrastructure for wholesale sales. Backed by strong funding and growing adoption, this shift gives Proton.ai a clear path to scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2023
$10m
SERIES A
Jan 2022
$20m
SERIES A
Total funding: $30m
Company benefits
- Company stock options: We believe everyone should own a part of something they help build, so we offer company equity to all employees.
- Flexible schedule: Work is important to us. As is being flexible. We know life doesn’t always land outside of a 9-5 schedule and make space for you to live your life.
- Unlimited Required PTO: We offer unlimited PTO, and we make sure everyone takes at least 2 weeks off per year.
- Company wellness days: In addition to company holidays, we offer wellness days, when the whole company takes a day off to rest and recuperate.
- 12 weeks paid parental leave: 12 weeks paid parental benefit for all parents (birthing, non-birthing, adopting, fostering).
- Health benefits: Get access to great healthcare benefits.
- 401k with employer contribution: We believe it's important to help our team plan for the future. For U.S. employees (for now), we directly contribute a 3% match of your salary to a 401k.
- Company-paid off-sites: Enjoy in-person brainstorming and team-building. All expenses covered so you can focus on bonding with the entire team.
Company HQ
Cambridge Highlands, Cambridge, MA
Leadership
Benjamin Cohen
(Founder & CEO)Prior to founding Proton.ai in 2018, Benjamin worked in Data & Marketing at Danaher Corporation. He was also a Researcher at Harvard Business School, where he graduated with a Bachelor's in Applied Mathematics.
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