Senior Manager of Demand Generation, Proton.ai
$140-180k
+ Stock Options
More information about location
3 days a week in office (Harvard Square, MA)
AI-powered CRM built for distributors
Open for applications
AI-powered CRM built for distributors
21-100 employees
Open for applications
$140-180k
+ Stock Options
More information about location
3 days a week in office (Harvard Square, MA)
21-100 employees
Company mission
To optimize distributors' sales operations.
Role
Who you are
- You’ve run paid demand gen end-to-end at a B2B SaaS company and generated multi-million dollars in pipeline from sales-qualified leads each quarter
- You’re hands-on with AI-native tools and enjoy building your own creative tools and lead magnets
- You bring strong judgment, operate independently, and don’t need heavy direction to make progress
- You move quickly from idea to execution, learn through testing, and adjust based on results
- You communicate clearly and work well across Marketing and Sales
- You want to be in the office and collaborate closely with your team
What the job involves
- We’re hiring a Senior Demand Generation Manager to own and scale pipeline generation at Proton, with paid acquisition as a primary growth lever and AI-powered experimentation at the core
- This is a hands-on role responsible for building, running, and optimizing paid programs that drive inbound demand and qualified pipeline
- You’ll be part of a well-resourced Marketing team that includes a Content Marketing Manager, Product Marketing Manager, and Field Marketing Manager, and you’ll report directly to the Head of Marketing while partnering closely with Sales
- This role owns demand generation strategy end-to-end, with clear accountability for paid performance, pipeline impact, and turning ideas into live campaigns quickly
- You’ll have direct influence on how we invest marketing dollars and how Proton goes to market as we scale
- This will be a hybrid role with 3 days per week at our Harvard Square office
- Own paid acquisition
- Lead strategy and execution across paid channels, including planning, budgeting, targeting, creative testing, and optimization. Treat paid as a core growth engine and continuously improve efficiency and pipeline contribution
- Build AI-driven lead magnets
- Use AI-native tools to design and launch lead magnets such as interactive calculators, assessments, and micro-apps. Move quickly from idea to live asset without engineering support, using tools like Lovable or similar AI-powered app builders
- Build the pipeline engine
- Design demand generation programs anchored in paid acquisition and supported by lifecycle and nurture campaigns. Ensure paid traffic converts into qualified leads and meaningful pipeline
- Own performance and optimization
- Track paid performance against pipeline targets. Analyze results, identify opportunities, and make fast, informed adjustments to creative, messaging, audiences, and spend
- Partner across Marketing and Sales
- Work closely with Sales and Marketing peers to align paid strategy with ICPs, messaging, and go-to-market priorities. Leverage content, product marketing, and field marketing to support paid campaigns and downstream conversion
- Experiment and scale
- Continuously test new paid formats, channels, and AI-powered lead gen approaches. Double down on strong signal and build repeatable programs that scale with the business
- What success looks like:
- Paid programs driving consistent, high-quality pipeline
- Building creative lead magnets independently with tools like Lovable
- Clear visibility into paid performance and ROI
- Improving conversion from click to qualified opportunity
Application process
- Recruiter Phone Chat
- Interview with Head of Marketing
- Brief Presentation to Marketing Team
- Interview with CEO
Our take
With the increased migration to the digital world, sales teams are under mounting pressure. Proton.ai is one of a crop of new companies that solves this problem through automation.
The sales automation market is booming, and companies are having to specialize in order to survive. Proton.ai has carved out a successful niche by focusing its attention on wholesale distributors, a previously underserved corner of the sales sector. Proton.ai's tools help sales reps and their customers manage products across multiple channels.
By tapping into the lucrative wholesale market and working with (rather than against) incumbent enterprises, Proton.ai has scaled at an enviable pace. Its considerable funding will help the company to remain competitive, especially against the likes of Shopify, which has made a successful move into the wholesale eCommerce market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2023
$10m
SERIES A
Jan 2022
$20m
SERIES A
Total funding: $30m
Company benefits
- Company stock options: We believe everyone should own a part of something they help build, so we offer company equity to all employees
- Fully remote flexible schedule: Work is important to us. As is being flexible. We know life doesn’t always land outside of a 9-5 schedule and make space for you to live your life
- 401k with employer contribution: We believe it's important to help our team plan for the future. For U.S. employees (for now), we directly contribute a 3% match of your salary to a 401k
- Health benefits: Get access to great healthcare benefits
- Required PTO: We offer unlimited PTO, and we make sure everyone takes at least 2 weeks off per year
- Company wellness days: In addition to company holidays, we offer wellness days, when the whole company takes a day off to rest and recuperate
- 12 weeks paid parental leave: 12 weeks paid parental benefit for all parents (birthing, non-birthing, adopting, fostering)
- Company-paid off-sites: Enjoy in-person brainstorming and team-building. All expenses covered so you can focus on bonding with the entire team
Company HQ
Cambridge Highlands, Cambridge, MA
Leadership
Benjamin Cohen
(Founder & CEO)Previously worked as a Researcher at Harvard Business School, before joining the Data and Marketing team at Danaher Corporation.
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