Senior Manager of Marketing Operations, Workato
$130-140k
+ Variable and equity
Office located in Palo Alto, CA
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
501-1000 employees
Be an early applicant
$130-140k
+ Variable and equity
Office located in Palo Alto, CA
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- This is a highly cross-functional role that blends leadership, systems thinking, and a builder mindset, ideal for someone who can balance strategic direction with hands-on execution
- 7+ years of experience in B2B Marketing Operations, preferably in SaaS or high-growth environments
- Strong experience with tools like Marketo, Salesforce, Bizible, Demandbase, and enrichment tools
- Experience with Workato and any related Automation tool is a HUGE plus
- Demonstrated experience building scalable marketing processes and systems from the ground up
- Deep understanding of B2B marketing funnel dynamics, lead management, and campaign operations
- Proven track record of driving results through operational excellence and cross-functional collaboration
- Strong analytical skills; comfort building dashboards and pulling reports in Salesforce and Sigma
- Experience managing and mentoring junior team members (preferred)
- Excellent communication, project management, and stakeholder management skills
- Attention to detail and strong analytical skills is non-negotiable
- Empathetic leader who builds strong relationships, supports team development, and listens actively
- Resourceful and solutions-oriented — thrives in ambiguity and finds a way forward, even when there’s no playbook
- Collaborative by default, with a track record of building trust across marketing, sales, and revops teams
- Relentlessly reliable — shows up when it counts, even if that means jumping in at 1 a.m. to get something over the line
- High ownership mindset — takes pride in their work, holds themselves accountable, and follows through on commitments
- Curious and driven to learn, especially when it comes to new technologies, automation, and finding ways to scale smarter
- Low ego, high impact — focused on results, not credit, and always willing to roll up their sleeves
What the job involves
- We’re looking for a data-driven, strategic, and execution-focused Senior Manager of Marketing Operations to lead key initiatives across our marketing tech stack, campaign operations, lead management, attribution, and analytics
- In this role, you’ll serve as the operational backbone of the marketing ops team, enabling scale, ensuring data integrity, and driving measurable impact across the funnel globally
- Beyond day-to-day operations, you’ll also own special projects focused on automation and innovation
- This is a critical lead role in which you will be in charge of leading and growing a small team
- Lead and mentor a small, high-performing Marketing Operations team, fostering growth, accountability, and strong execution
- Own and administer Marketo, ensuring system performance, campaign execution, and compliance with data privacy regulations like GDPR
- Manage and evolve the full marketing tech stack, identifying and implementing tools that enhance scale, performance, and automation
- Champion data quality and governance, especially within Marketo, to ensure accurate reporting, segmentation, and campaign targeting
- Partner cross-functionally with Sales, RevOps, IT, and Growth teams to ensure alignment on lead management, campaign execution, and pipeline generation
- Drive pipeline through intelligent automation, including lead scoring, routing, enrichment, and agentic workflows that optimize performance
- Support marketing budgeting, forecasting, and planning by delivering accurate data and insights tied to campaign performance and pipeline impact
- Own and evolve marketing performance reporting, surfacing actionable insights across the funnel to guide strategy and execution
- Build scalable operational processes and frameworks to support campaign launches, field events, outbound motions, and ABM programs
- Ensure flawless execution of special projects, including building automations and enhancing lead flow to improve speed-to-lead and pipeline acceleration
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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